Ford Motor Company Essay

3264 words - 14 pages

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Risk Analysis Project
Contemporary Auditing
By: Diane Lovett

Table of Contents

Industry Overview………………………………………………………………….2
Corporation:
History………………………………………………………………………………5
Mergers and Acquisitions ..……………………………………………………….6
Directors & Executive Officers ..…………………………………………………6
Brief Overview………………………………………………………..……………6
Business Segments…………………………………………………………………7
Competition…………………………………………………………………………9
Governmental Standards………………………………………………………….10
Corporate Governance ...…………………………………………………………11
Legal Proceedings…………………………………………………………………11
Trends & Strategies……………………………………………………………….12
Risks………………………………………………………………………………..13
Risk ...view middle of the document...

The global automobile market can be divided into six segments. There are the three mature markets and three relatively new markets through emerging economies. The mature markets include North America, Japan, and Western Europe. The three emerging markets represent Asia-Pacific, Eastern Europe, and Latin America.
The worldwide leader in the motor vehicle industry in the mid – 2000’s was the United States. Currently, Japan is now the worldwide leader. At the end of 2008, the Worlds largest automobile manufacturers ranked by volume and by revenue as follows:
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What I found interesting between these two charts is how the companies rank differently between revenue and volume. Toyota is still number 1 in both areas followed by General Motors, but if you notice, the number 3 spot changes from Volkswagen in production to Ford in revenues. Daimler ranks in at number 4 for revenues compared to number 12 in production. These charts prove that even if one company is producing and selling more vehicles than another company, doesn’t necessarily mean that they are going to be better off financially then a company producing or selling less. A lot of other factors influence the financial statements, especially management’s decisions.

History of Corporation:

Timeline:

1878 Henry Ford builds his first steam engine.
1896 Ford completes his first car
1902 Henry Ford and Alex Malcomsen form a partnership and organize a group of investors.
1903 Ford Motor Company is founded.
1913 Ford Motor Company introduces the assembly line method of production which is still used today by the auto manufacturers.
1914 Henry Ford announces a minimum wage of $5.00 for an eight hour day.(which was double the current rate)This move by Ford is believed to be the main force behind the social revolution amongst industrial workers.
1942 Ford halts all of its automobile production so it can devote all of its resources to the war effort (WWII)
1956 Shares of stock are offered to the public for the first time
1976 Ford goes global. Lots of negative publicity due to the Ford Pinto defects. (gas tanks were exploding during rear-end collisions.)
2001 Ford posts a loss of 5.4 billion related to negative publicity surrounding firestone tires.
Sept 2006 Massive restructuring announced, eliminating 10,000 jobs.
Oct 2006 Ford records its largest quarterly loss of 5.8 billion.
July 2008 Ford records an 8.7 billion loss for the 2nd quarter.

Mergers, Acquisitions, and Joint Ventures:

1920 Bought Toledo and Sronton Railroad.
1922 Purchased Lincoln Motor Co.
1925 Purchased Stout Metal Airplane Co and builds airplanes for the nations first commercial airlines.
1961 Bought Philco Corp- a tractor factory
1980 Bought The First Nationwide Financial Corp.
1988 Teamed up with Nissan to design and build a minivan.
1989 Bought Jaguar and The Associates – a Dallas based finance Corp.
1991 Formed a joint venture with...

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