This website uses cookies to ensure you have the best experience. Learn more

Ford Case Study

969 words - 4 pages

CASE ASSIGNMENT: Ford Motor Co.
1. One Ford; One Big Turnaround
In 2006, as the United States was nearing one of the worst economic recessions in its history, Ford Motor Co. was best known for big brawny pickups, gas-guzzling SUVs, and the all-American Mustang. That year, Ford posted a $12.6 billion loss. In 2007, it posted a $2.7 billion loss, and U.S. and global economies dove into a three-year recession. During that recession, Ford’s major U.S. competitors (General Motors and Chrysler) suffered such losses that the U.S government gave them massive bailout loans and both companies filed for bankruptcy. Ford, however, executed a series of key strategic maneuvers, asset divestitures, ...view middle of the document...

Mullaly then asked his design team, “How many billions of dollars does it cost to build brand loyalty around a name?” Because the Ford Taurus name had great brand loyalty and name recognition, Mullaly immediately brought the Taurus back and set about reviving the brand name with new cooler design, rather than lose the valuable brand equity.
Along with changing the Taurus, Ford revamped the Fusion and Focus lines and brought in the Fiesta from global markets. The changes have reaped awards: Ford’s revamping of the Ford Fusion resulted in the mid-size sedan being selected as the 2010 Motor Trend Car of the Year. The new Fiesta was ranked number one by U.S. News Rankings and Reviews in the affordable small car category at the beginning of 2011.
One way that Ford has been able to quickly bring about success is by building different models with the same or similar excellent components all over the world. The Focus and Fiesta lines use a single platform for each worldwide market. Ford will still offer five Focus variants based on that one platform—four-door, hatchback, SUV, minivan, and commercial vehicle. The cost savings allow Ford to produce hybrid and electric models more affordably. In fact, the Ford Focus Electric, due out in late 2011, is one of five electric vehicles that Ford intends to release over the next two years. Ford is also exploring alternative fuels such as hydrogen and increasing the efficiency of existing gas and diesel engines.
But a vehicle is more than its engine, and Ford understands that the entire consumer experience is what builds loyalty. Ford engineers invest great care and creativity in the design and safety features of their vehicles. For example, the integrated tailgate step and assist bar on Ford F-series trucks make it easier to climb into the truck bed. Ford’s curve control technology in the Ford Explorer can automatically reduce the vehicle’s speed by 10 mph in one second if...

Other Papers Like Ford Case Study

Ford Motor Company Case Study

1176 words - 5 pages Ford Motor Company Vision Ford Company aspires to be the world’s principal Consumer Company for automotive products and services. Or To be the world’s leading Consumer Company for automotive products and services. Mission We are a worldwide leader in automotive and automotive-related products and services as well as in newer industries such as aerospace, communications and financial services. Our mission is to continually improve

Ford Case Study - Supply Chain

4444 words - 18 pages outstanding. Ford also needs to manage this change through our dealer network which does not exist in Dell’s world. To further complicate this matter, the Ford dealer network is powerful and independent and there are long standing ongoing relationship issues with them. Another key factor to consider in this area is that Dell evolved using the “virtual integration” model and did not have to evolve into it as would be the case at Ford where the

Ford Pinto Case Study Analysis

949 words - 4 pages while maintaining a blatant disregard for safety. Although a recall early in the production of the Ford Pinto would have warded off a few customers and reduced the company’s initial profits, it would have been more beneficial and cost effective to the Ford Motor company in the long term. Stakeholder analysis Many different groups would have been affected if Iacocca had issued a recall. Those stakeholders in this case are the Ford customers

Ford Pinto Case

862 words - 4 pages article titled “Ford Pinto Case Information”. In his article, he claimed that “Pinto’s problems originated with the placement of the gas tank. At that time of automobile production, it was customary to place the gas tank between the rear axle and the bumper, which would give the vehicle more trunk space. The only other place the gas tank would be mounted was above the rear axle, but that eliminated trunk space, and the developers of the Pinto

Ford Pinto Case

1314 words - 6 pages of this paper, and how ethics and responsibility should have been no different in 1970 versus today. Case Study Analysis In the 1970s, there was not a moral obligation for the car manufacturers to comply with safety issues of the vehicles they manufactured. Ford Motor Company wanted to stay competitive with the smaller Japanese imports. Ford CEO, Lee Iacocca ordered that a smaller car be made (De George, 2010). With the safety level of

Ford Pinto Case

2885 words - 12 pages Case Study: The Ford Pinto In the late 1960s there was a huge demand for sub-compact cars. Ford Motor Company believed the need to answer the call and presented the first North American compact car. Ford named the car, the ‘Ford Pinto’, and began marketing the car on September 11, 1970. It was made available to the public in early 1971. The reputation of the Ford Pinto suffered over time because of the controversy centered on the

Ford Pinto Case - 3486 words

3486 words - 14 pages . Engineering Disaster: The Ford Pinto Case “A Study in Applied Ethics, Business, and Technology”. http://www.uoguelph.ca/~sharoon/a1/A1disaster.htm Aristotle Nicomachean Ethics. Trans. Terence Irwin. Hackett Publishing Company: Indianapolis, 1985. Satchi, Luxman et. al. “Design Defects of the Ford Pinto Gas Tank: Engineering Disaster.” http://www.uoguelph.ca/~lsatchi/Disaster.html Weinrib, Ernest “Corrective Justice” in The Idea of Private Law

Ford Mustang Case 7

3121 words - 13 pages 11 Ford Mustang Case 7 Applied Managerial Statistics To determine the factors that affect Selling Price of Ford Mustangs, we need to select the independent factors or variables to test the hypothesis to see if these factors do have any affect on the selling price of Ford Mustangs cars. In this case I have selected nine Independent variables that we have used to study the relationship with selling price are (1) Whether the car is a

Ford Motors

1258 words - 6 pages . This building study is relied upon to yield more than 100 new half and half electric vehicle models and subsidiaries. In September 2007 Ford reported an organization with Southern California Edison (SCE) to look at how module half breeds will function with the electrical lattice. Under the multimillion-dollar, multi-year task, Ford will change over a show armada of Ford Escape Hybrids into module crossovers, and SCE will assess how the

Ford Paper

4517 words - 19 pages the United States is mainly defined by the government bailouts of both General Motors and Chrysler, while Ford secured a line of credit in case they require a bridging loan in the near future. Car sales declined in the United States, affecting both US based and foreign car manufacturers. The automotive industry was hit by a substantial increase in the prices of automotive fuels[22] in regard to the 2003-2008 energy crisis (see graph 1). Oil

Ford Pinto

2346 words - 10 pages everybody as having equal rights (at least in Mill's weak rule utilitarianism), with no bias towards self, and would use it as an objective, quantitative way to make a moral decision. CASE STUDY: FORD PINTO CASE, UTILITARIANISM AND COST BENEFIT ANALYSIS: This is an extract from a longer article, by Annie Lundy. Read more: http://bizcovering.com/major-companies/applying-utilitarianism-to-business-ethics-the-ford-pinto-case/#ixzz18qFeyQRa In

Related Essays

Betty Ford Case Study

1389 words - 6 pages effects that the substance is having on physical or emotional well-being, and the steady withdrawal from social activities. The case study of Betty Ford illustrates how she became dependent on alcohol and other substances through a variety of factors such as family history, positive reinforcement, and anxiety and lonelines References (on a new page) Hansell, J., & Damour, L. (2008). Abnormal psychology (2nd ed.). Hoboken, NJ: Wiley

Ford Case Study

2087 words - 9 pages Ford Case Report Virtual Integrate or Not? Table of Contents -------------------------------------------------------------------------------------------------------------------------------Executive Summary 3 Issue Identification 4 Environmental &amp

Ford Pinto Case Study

1798 words - 8 pages To Kill A Mockingbird: Overview Vanessa Vigneau English 400 March 20, 2015 Cultural and Literary Significance To Kill A Mockingbird was written during the most critical time periods of racial discrimination, the 1930s. During this time racial prejudice was already an issue, especially in the southern states, but during the Great Depression it escalated even more and the imagery in To Kill A Mockingbird allows the reader to fully understand

Ford Motor Company Case Study

1714 words - 7 pages ------------------------------------------------- ------------------------------------------------- Ford Motor Company Case Report ------------------------------------------------- Executive Summary Ford Motor Company has a long history, starting in Michigan in 1903. They have focused on designing and manufacturing and have been very successful, however with increasing competition, global markets and over-capacity the company needs to