This website uses cookies to ensure you have the best experience. Learn more

Food And Beverage Operations Essay

2503 words - 11 pages

[pic]

Ruth's Chris Steak House
Brenda Leake
HTM 310: Food and Beverage Operations Management

Professor: Israel Johnson

November 26, 2011

Abstract

In this paper I will cover the four questions in regards to Ruth's Chris Steak House restaurant, though the case states that the management team felt the market development model was the most obvious mode of entry, I feel they were quick to disregard the penetration model. The fact that their only limiting factor was that “fine dining establishments would never be as ubiquitous as quick service restaurants like McDonalds” (Kutpetz and Alon, 2006) leads me to believe they did not give it enough thought. Otherwise, they would ...view middle of the document...

They could increase their number of international restaurants and revenue while still holding partial ownership of the business involved in the joint ventures. They will also be able to attract new customers through joint ventures. Countries and restaurants of interest will have to be researched and visited. Surveys will have to be done to see if Ruth’s Chris steak house would fit in the area. Ruth’s Chris steak house will have to modify their strict selection criteria because they are looking to join with other established restaurants in a market they are trying to break into. My preferred alternative is to have joint ventures in foreign countries due to the low cost of integration as well as the possibilities of attracting new and different customers.

Ruth's Chris Steak House

2006 appeared to be a pivotal year for Ruth’s Chris Steakhouse. After raising more than $154 million through its IPO, the newly public company was focused on expanding its business through both company-owned and franchised locations, including expansion of its global business. While the company already had successful operations in 10 international locations, including Canada, Mexico, Taiwan, and Hong Kong, in the following analysis I will discuss these challenges, and though there are many, I will suggest the one that I feel is the most critical. I will then offer two alternatives and evaluate them both before I offer a final recommendation. Though the case states that the management team felt the market development model was the most obvious mode of entry, I feel they were quick to disregard the penetration model. The fact that their only limiting factor was that “fine dining establishments would never be as ubiquitous as quick service restaurants like McDonalds” (Kutpetz and Alon, 2006) leads me to believe they did not give it enough thought. Otherwise, they would have realized that comparing fine dining to fast food is like comparing apples to oranges, and they should not base such an important decision on the result of this comparison.

1. Identify one cost-control challenge for this establishment and make a recommendation for addressing that challenge.

The principal purpose of food and beverage planning and control systems is to avoid excessive costs by reducing waste and other forms of loss to a minimum, without sacrificing the quality or quantity of the food which goes to the customer. Food and beverage control procedures should serve as effective “tools of management” to aid in the control of costs. They should be designed in such a way that the most effective allocation of time is made to the planning, comparing and corrective action phases of control, with the emphasis on planning (Kutpetz and Alon, 2006). Management is responsible for cost control, and should make use of every tool and technique at its disposal in order to keep costs in line with what they should be. Cost control is distinct from cost determination. Cost...

Other Papers Like Food and Beverage Operations

Globaledge Assignment. Global Business

1734 words - 7 pages and rapid expansion of all operations and we will need to dedicate a global supply chain and logistics team to this market alone, due to the scarcity of raw materials in China. Another market to consider is Brazil. In recent years, Brazil has been exploding on the global market. They have expanded many markets including, but not limited to, Food, Beverage, oil, and high technology (Ball et al, 2012). Through its economic expansion, Brazil has

Ashley Cv Essay

645 words - 3 pages up and cleaned all equipment for daily food preparation. Improved on cutting skills; assembled ingredients according to the measurements in order to ensure the right outcome. Internship/Trainee Oct 2010 – Dec 2010 Nikko Hotel (Rebranded as InterContinental Hotel Kuala Lumpur as of Feb 2011) Responsibilities and Accomplishments: ● Completed training in the Food and Beverage

Organizational Impact Paper

1376 words - 6 pages concentrates and syrups. Coca-Cola offers nearly 400 brands in over 200 countries (Coca-Cola, 2008). Coca-Cola is the leading beverage supplier for the food service industry and the company is an organization where innovation is paramount to success (Coca-Cola, 2008). The company has always been innovative in offering consumer more beverage choices. Some of the company’s innovative ideas are the new Bevariety beverage dispenser, which allows

San Miguel Brewery

1195 words - 5 pages and packaging. As the beer business grew at a steady pace, it provided the foundation from which SMC expanded its interests from food, beverage and packaging, to power, oil, airline and infrastructure. Today, SMC is the country's biggest diversified conglomerate. All SMB's beer operations were then under the San Miguel Beer Division, a business unit of SMC. SMB was incorporated on July 26, 2007, and the domestic beer business was spun off from

Nestle: Strategic Plan Guidlines

1730 words - 7 pages , along with their history in the market and the breakthroughs in research they have found to highlight the benefits of probiotic products in the course of their operations. Nestlé could also “shape its competition” or integrate best attacks to unbalance the competition, to throw competitors off. Because Nestlé is going to introduce LC1 products in several different areas of the food and beverage industry, they could only advertise products in one or

Career Opportunities in Hospitality Industry

4186 words - 17 pages Career Opportunities in Hospitality Industry Cruise Line Hotel Director - The Hotel Director oversees the whole Hotel Operations including the Guest Services department, the Food and Beverage department, the Housekeeping department, and the Entertainment department. Marketing and Revenue Manager - Oversees all the revenues onboard the ship and helps implement strategies to increase onboard sales within various departments. Candidate

Joy to the World

631 words - 3 pages demonstrate leadership abilities. Night manager=about the Roles, Tasks, Duties and Responsibilities of Night Manager. Supervise lounge and restaurant operations and administer order from client for food and beverage. Collaborate with associates to implement all service strategies at hotel level for enhanced customer relationship. Provide assistance to front desk staff during peak hours and assist beverage advertising initiative to enhance business

no thanks

1311 words - 6 pages Host, Head Server November 2005 - May 2007 Provided customer service for a 60-seat casual dining establishment. Transacted average weekly sales in excess of $10,000. Maintained food and beverage inventory control for entire restaurant. LANGUAGE & SKILLS Proficient : Microsoft Office -Word, Excel, Powerpoint Intermediate : Computer Programming Language - SQL, C++ Language : Vietnamese (Conversational)

Competition in Energy Drinks, Sports Drinks and Vitamin Enhanced Beverages

2657 words - 11 pages carbonated soft drinks and fruit juices. The largest sellers of alternative beverages are the global food and beverage giants, such as Coca-Cola and PepsiCo., that have already built respected brands in snack foods, carbonated soft drinks, and fruit juices prior to joining the alternative beverage industry. Along with these global giants, companies that utilized the blue ocean strategy, such as Red Bull GmbH and Hansen Natural (now known as Monster

Joy Dishwashing

2098 words - 9 pages The new SMC under the leadership of Cojuangco and Ang, the company has undergone a major strategic shift, streamlining and broadening its business portfolio, reshaping and redefining the very nature of its core businesses. While the company has significantly expanded its participation in its core business of food, beverage and packaging through regional acquisitions and integration, it has also made inroads into the power, mining, petroleum

Pran Group

1975 words - 8 pages itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Today, consumers not only value “PRAN” for its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. Intend to expand the presence to every corner of the world and

Related Essays

A Study On Facebook Food And Beverage Companies

1726 words - 7 pages 1.1 Introduction This chapter outlines the background of this study that offers an insight on the Facebook phenomenon and how they are used by brands as one of their main marketing channel especially by food and beverage companies. It also describes on how it changes the way we communicate with one another and how it can have an impact on brands. The chapter further presents the problem statement of the study, research objectives, research

Organization Architecture Essay

1033 words - 5 pages Teresa R. Childress-Gilliam Grantham University Master in Healthcare Administration Organization Architecture 14 June 2013 ABSTRACT This paper will discuss private country club food and beverage operations, tipping in restaurants, and the Chinese agriculture system. These topics provide information about organizational architecture. They examine problems pertaining to self-interest behavior, agency costs, and right systems

Pioneer Foods Essay

829 words - 4 pages the successful merger between Bokomo and Sasko, the group trebled in size. The excellent growth and performance of the organisation over the years after the merger had ensured a variety of household brands across almost every food and beverage product segment. Being listed on the Johannesburg Stock Exchange (JSE) was the obvious thing to do, given the potential advantages (the provision of a larger shareholder base). Pioneer Foods, one of the

Abl Marketing And Production Innovation Essay

1547 words - 7 pages . Management Current managing director, Tom Dwyer, has a strong background in the beverages market. He spent 20 years workingin senior roles with the international food and beverage giant, Butlers Corporation. These roles covered sales,marketing and operations. He was also the head of the Australian business operations for several years. Constant costcutting at Butlers and a lack of autonomy due to increasing head office involvement in the