This website uses cookies to ensure you have the best experience. Learn more

Flight Retail Essay

858 words - 4 pages

rom our local competitors, which sponsor few promotions. From the Perry Claw Rock Festival to The Llama races, The Boulder Stop will seek to create high-impact local events that create consumer recall and increase foot traffic.
Our prices are competitive, but we do not compete on price. We will not match prices; we will simply perform monthly competitive shopping trips to gauge the average prices for goods.
Our store and location give us a competitive advantage. The Boulder Stop is located within 1/4 mile of Smith Rock itself, and within walking distance of the park.
Our opportunities for differentiating on service are limited. Our part-time staff are experienced rock climbers, and are ...view middle of the document...

m. This will give hard-core climbers an opportunity to exchange stories and relax in our cafe, away from their nemesis: 'yuppie tourists'.
The weekend warriors won't feel excluded from the gear, and will also partake of the bargain bin. The warriors will find comfort in the cafe area, where they can talk about their pursuits rather than challenge them on the rock face. These people are not in great shape, and are likely to flock to the store as early as 3:00 p.m. for ice cream and cookies. We'll have extra staff on hand during these times.
The curious are difficult to gauge. They will flow in and out all day, and are likely to peruse our magazine rack for hours (we've allowed for the magazine write-offs). This customer base is our most lucrative, and is most likely to buy an iced espresso and/or ice cream before or after their short day hikes. Since espresso is a cash cow for us, we'll offer them a solid selection of beverages so nobody's disappointed.

3.7.2 Price
We are a store that is positioned for impulse buying; therefore, it is important that we maintain a flexible pricing strategy.
Our pricing strategy will be based on competitive parity guidelines. We will not exceed competitors' prices by more than 10%.
Price says a lot about a product. The products that are innovative and not available elsewhere in the region will be marked up to meet the demand curve. We are not afraid of premium pricing a premium product.
Espresso beverages will be priced a little below the industry...

Other Papers Like Flight Retail

Management of Airlne Crew Essay

2499 words - 10 pages an important part of travel services as they are the face of the carrier towards making a good travel experience. 2. Effective crew management has always been a challenge for airlines whether it is equipment training, qualification, and experience versus the various round the clock flights planning exercises. Airlines need to seamlessly manage crews’ flying pattern that dynamically integrates with their flight planning and operations, and

Apple Inc Essay

1201 words - 5 pages of production it can reach. Lan reaches the low-cost by reducing the flight time and turn around time, and increasing flexibility and seat numbers. By doing that, Lan is increasing its volume of production: carry more passenger and cargo within a short time compared with other airline companies. With higher production volume, Lan can take some advantages. First of all, Lan can purchase some specialized machines. Lan can invest its saved money

Airtex Aviation

557 words - 3 pages School and sought to find a business and turn it around using their expertise. Neither had any experience in the aviation market. The Business: The business that Frank and Ted purchased had several informal departments: 1. Fuel line activity – Headed by Will Leonard and consisting of 12 employees, operations generated revenue through retail fueling, wholesale fueling, fuel handling, rental cars and tie-downs (storage of air craft) 2

Management Theories and Flight 001

1385 words - 6 pages Evelyn Nakashima 1. Maslow’s Hierarchy of Needs & Flight 001 Maslow’s hierarchy suggested, “that human needs can be classified into five categories” including self-actualization, esteem, belongingness, security and physiology. According to this hierarchy and Shank’s comments, her previous employer failed to meet employee basic needs in four of the five categories. The security category is the first group of needs that he has not provided


2947 words - 12 pages essential to help alleviate any doubts or questions the customer may have before committing to a purchase. Slaters also provide the facility to purchase cars via their website, with full detailed descriptions of all of their cars with pictures readily available for the customer to view. Ryan Air Ryan Air sales are 100% online which means that they don’t have any branches or stores where you can buy their flight tickets. Their strategy has

Man4350 Final Paper

9030 words - 37 pages are their products and the quality of the ingredients that they use; due to this focus, some of the administrative policies and plans have not been implemented or developed. We will be outlining our performance management system for the position of Retail Manager for their location in East End Market located separately from their bakery, in Orlando. Our report will outline six specific sections: Prerequisites, Performance Planning, Performance

Video Game Industry Analysis

2751 words - 12 pages Racing Flight Best-Selling COMPUTER GAME Super Genres by Units Sold, 2012 Other Games/ Compilations 3.2% Strategy 24.9% Fighting 2.1% Action 7.1% Adventure Family Entertainment Children's Entertainment Casual Arcade Sport Games 0.4% Shooter 6.2% Role-Playing 28% 0.1% Adventure 0.1% Action 0.7% 0.5% Children's Entertainment Family Entertainment Flight Racing 26.7% Casual Other Games/Compilations Source: The NPD Group/Retail Tracking Service [8

Business Studies Qantas Case Study

1631 words - 7 pages Business Studies Qantas Case Study CHAPTER 4 2. Situational Analysis Swot Analysis of Qantas Strengths: • Extensive network / part of the One world alliance • Excellent airport locations and facilities • Globally recognised brand name and logo • Excellent safety record – probably the best in the world (not one death on a Qantas flight) • Operational excellence: Qantas has twice won the Cumberbatch trophy

Classic Airlines and Marketing Paper

762 words - 4 pages being recommended more by customers. If Kevin gets insight and works closely with Renee Epson, who implemented a very successful customer relationship management system in 1989 and has a background dealing in retail they will be able to focus on the customer needs and wants. I believe if Kevin reviewed the customers interviews by Renee, and look at its competitor’s analysis by John Hartman he will be able to identify key focus points to have a

Airborne Express

1292 words - 6 pages selective in their technology investments. In turn they did not offer all the online features as Fedex did but they ensured that some of the high volume customers had a link to Airborne’s computer system, focus, so that they could access the information they required. * The low overhead cost was also supported by the fact that no retail outlets were operated, which supported the low overhead and in turn the lower price of overnight letters

Assignment 1: Jetblue Airways

1267 words - 6 pages out your boarding pass, things happen like leaving you flight information at home or lost you boarding pass and there is a way to print your flight information on a Kiosk at the airport. JetBlue’s state –of-the-art terminal at the New York JFK airport, T5 brings the lasted JetBlue experience, with over 40 restaurants and retail stores and also have free Wi-Fi on the aircraft and in the terminal and receive e-mail and instant message free

Related Essays

Flt Analysis

1075 words - 5 pages Report discussion places more emphasis on controlling cost, with reference to content such as “Maintaining and enhancing the systems that power the business with a view to reducing costs and improving productivity”. On the other hand, Flight Centre also provides some distinctive service to strengthen it dominated position. Like it sells standard retail package holidays on the high street where the skill demands are not particularly high

Is Retail Dead? Essay

1324 words - 6 pages ; foreign countries are now closer than ever, with the longest flight on the planet being only around 16 hours. Retail is not limited to the local goods and services; it is wide open to everyone. Although, it is certainly positive, the drawback is standardisation of retail along with small independent brands fading away and not being able to compete with gigantic conglomerates. We risk ending up with the same retail environment all over the globe and

Grdi Essay

763 words - 4 pages we analyzed the many countries that are no longer ranked in the GRDI and examined the diverging flight paths they have taken. The results of our research can be found in our special report, The Global Retail Development Index’s “Graduates.” - See more at:

Emirates Airline Essay

1593 words - 7 pages engages in offering retail and wholesale consumer goods, institutional and in-flight catering and hotel operations. Its headquarters is in Dubai where the coordination of all operations including flight takes place. The company was founded following the collapse of the Gulf Air in 1985 (Doganis, The Airline Business in the Twenty-first Century 56). It serves approximately 134 destinations in about 60 countries with a fleet size of 218. The mission of