October 28, 2012
Professor Rhonda Evans
Describe how Five Guys’ philosophy sets it apart from other fast food chains.
Five Guy’s philosophy sets apart from other fast food chains because of their ideal burgers. “Five Guys goal is to sell the best quality burgers possible. To sell the best burgers possible they focus on quality, service, and cleanliness”. (Elan, 2007) When a customer leaves Five Guys the aim is for them to really find the products and services irresistible. The high quality food does all the talking. Another way they differ from other food chains is they don’t ...view middle of the document...
3). Jerry Murrell’s success at Five Guys’ Burgers and Fries is a result of hard work with the help of customers who eat at his restaurant and then share the experience with others when they leave.
Analyze the original values for the start-up company and how it remains strong today.
The original values for the start-up company and how it remains strong today is first, the value of family. As a result, of his two oldest sons making the decision not go to college, Jerry Murrell used the tuition money to open a burger take-out and named it for his sons. This way he was able to keep his family close to home. Comparing that value to Five Guys’ Burgers and Fries today, Yu explains “all of his family members remain actively involved”. Each son has an area of focus. Jim is the company’s historian, being in the kitchen from Day 1, Matt travels along with Jim all over the country visiting stores, Chad oversees training, while Ben selects the franchises and Tyler focuses on the company’s bakery” (Yu, 2009, p. 3). “Jerry works to make the kids feel ownership in the company” (Welch, 2010, p.5). Secondly, I would say that Five Guys structure from the beginning is attributed to achieving an enjoyable outcome for the customers. Five Guys Burgers and Fries customers receive benefits from the quality product, and the experience that separates them from the other burger chains. Five Guys as a result of a very good business decision, creates a positive word of mouth throughout many states and communities that drive the decision customers make to buy their product.
Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors.
Three (3) factors that contributed to Five Guys’ success in a short amount of time are their fresh ingredients, their business relationship with Mark Moseley, and their ability to focus on quality as well as the simplicity of their menu. The first factor, Five Guy’s fresh ingredients, according to the Five Guys website, uses only fresh ground beef, and nothing is ever frozen. Nothing is ever frozen because they don’t have freezers. The second contributing factor is Mark Moseley whom the Murrell family first turned to when starting to franchise Five Guys. His
enthusiasm for the chain, and, of course, his star power, was instrumental in selling franchises, and he stayed on as franchise director for Five Guys even after the Murrell's and his employer went their separate ways” (Scarlett, 2010, para. 8). Bill Latham was another franchisee who opened a Five Guys’ Burger and Fries. “His first week, his Five Guys’ finished in the top 2-3 percent for all-time Five Guys openings” (Nunnery, 2009). The last factor consist of Five Guys’ goal too always sell good hamburgers. “The magic to their hamburgers is quality control” (Welch, 2010, p. 3). When ordering a burger at Five Guys’ they are made fresh to order with your own...