Fitness Plus Essay

1576 words - 7 pages

I wanted to reconnect with you with respect to the presentation earlier this month about our uptick in complaints of overcrowding and the lack of equipment available to our members, especially during peak hours. The consultants did a nice job of laying out the current situation, identifying some alternatives to alleviate pressure and recommended one feasible option that Fitness Plus should pursue. In summary, their recommendation addresses our lack of efficient use of our existing space and to reconfigure our existing facility to better utilize the space and address our members concerns about a lack of equipment availability. I wanted to give you a short summary of the problems Fitness ...view middle of the document...

We do need to act fast on a decision as the January timeframe is only 4 months away. We are at risk of losing significant amounts of new members due to the dissatisfaction. In the world of social media, if we don’t start to control the message and put together a plan to become a better fitness center, the message will then control Fitness Plus.
Available Options:
1. Construct new facility downtown
o Pro’s
 Greensboro is growing rapidly and we could grab market share with a small facility that primarily caters to Cardio Vascular machines and Free weights. This may also alleviate crowding at the existing facility as a significant portion of our membership works in the downtown area.
o Cons
 There is a new YMCA that offers a full range of services at a lower cost.
 Real estate is skyrocketing downtown. Finances are limited and it may not be economically feasible

2. Modify existing Facility
o Pro’s
 Cheaper than moving or opening additional facility
 From a timing perspective, a change can be agreed upon and completed before peak Membership month (January)
o Con’s
 Involves reducing some existing service
 Still have some capital requirements for new equipment and construction costs.
Fitness centers are essentially a commodity-like business. Everyone can have a facility fill it with weights, equipment, etc. The difference is customer service and providing the customer what they want. Clean facilities, and properly maintained equipment that is available when they need it available. We are in an era of drastic healthcare costs and people are working out more than they ever had. I strongly feel that people are putting a premium on getting in a workout when they are able to and it is Fitness Plus’ job to make the club available to meet their schedules.
I have broken down my recommendations down into 2 aspects: Short-term and Long-term strategies that will remedy the short term problems of space, but also ensuring Fitness Plus is properly positioned to capture a bigger portion of the market in the next 5-10 years.
Short Term:
As the consultants pointed out, we need to make better use of our current space to ensure that we are catering to our members demands as well as positioning the club for future growth. We must take out 2 of the 4 tennis courts and covert one to a brand new cardio room and the other to expand our nautilus offerings. In addition to that I believe we must convert 2 of the 4 racquetball courts and convert this to a child watch area. This reconfiguration will give us the additional room to reduce the congestion during peak hours and also give us an added service (child care) that will differentiate Fitness Plus from the competition.
We will need to slash current member rates (25-40%) to send the message that we are serious about improving the club to address the overcrowding issues. These discounts will accomplish 2 things;
- Illustrate to our members...

Other Papers Like Fitness Plus - Essay

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages involved. The parents were vulnerable because they wanted their children to get admitted into the school. If they consented to the research then the chances of their child being admitted to Willowbrook would be greater. In 1969 to 1971, 70 plus Mexican- American women were misled to participate in the San Antonio contraceptive study. These women were economically disadvantaged and had very limited, if any, access to healthcare. They were in need of

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages . Skilled communication language plus specific working environment result in clearer task for the followers to work on with better outcomes. (Laura, 2013) Moreover, this is not only because what Henry said to his soldiers making such success achievement but also there is long-term good relationship between them. (Carter and Greer, 2013) According to the movie can see that Henry contributes a lot to the relationship with soldiers, for example Henry

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

US Freight System

1273 words - 6 pages General Environment Each American requires the movement of approximately 40 tons of freight per year across the freight network. This includes everything from shirts to lawn mower to orange juice. • As the U.S. population expands, the U.S. freight system will be called upon to meet the demands of a larger population • Between 2010 and 2035, the system will experience a 22 percent increase in the total amount of tonnage it moves • By 2050, with

Related Essays

Tour Operations Analysing Thomas Cook's 'cruise & Stay Hawaii' Brochure

2525 words - 11 pages (This essay is about:Tour operators should ensure that their product and services comply with the laws and regulations on tourism, particularly when publishing new brochure material. Tour operators must always fulfill certain legal requirements. In particular, they must conform to the terms of the Trade Descriptions Act, the Unfair Contract Terms Act and the EC Package Travel Regulations)Section 1: IntroductionTour operators should ensure that

What Are The Dangers And The Benefits Of Corporate Social Responsibility, For Employees, Management, Organisation, Society And The Environment?

2326 words - 10 pages .” (Anderson 15). This essay will discuss “ what the dangers and the benefits of corporate social responsibility, for employees, management, organisation, society and the environment. It will argue about the importance for an organisation to have corporate social responsibilities, which bring the advantages and the disadvantages to the society, cooperation and the government. Corporate social responsibility (CSR) is not explain that how much profit

Marketing Essay

3399 words - 14 pages ). Printing is double sided, so check each page carefully. You have two [2] hours to complete this examination plus 10 mins reading time Read the questions carefully and answer all questions as instructed. Answer the TWO short essay questions in SECTION 1 in the space provided under each question. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION 2) in the Generalised Answer Sheet provided. Note that there

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were