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Financial Statement / Audit Report

899 words - 4 pages

The King of Pop: Coca-Cola
Linn B. Jordan
Strayer University
Professor Wendy W. Achilles
ACC 499
April 14, 2013

The King of Pop: Coca-Cola
Coca-Cola is worldwide known as one of the most famous non-alcoholic beverages. Coca-Cola products have been almost everyone’s favorite for the past 125 years. As going into its 126th year in business, the company is growing bigger and stronger than ever before with a seemingly effortless grip on the market with its recent announcement in earning more profits while its competitors were losing profit. Following is a closer look at the company’s financial information being analyzed to further confirm its standing among other players.
In Mike ...view middle of the document...

The company relies on its strategy in shifting its product mix depending on the market in which it is operating. The 2 percent increase in sales volume for the North American market was driven by the still beverages such as Powerade sports drinks, Fuze teas, and Coke Zero which was introduced in 2005 as a better-tasting alternative to traditional diet sodas, saw growth of 9 percent. In addition, the company also offers canned beverages because Muhtar Kent, CEO, indicates that the company learns to tailor its products to fit with its consumers’ lifestyle. Inevitably, Coca-Cola will earn more profits because of its strategic moves.
Coca-Cola indicates that it earned 50 cents per share in the fourth quarter of 2012, and that is only 2 cents more than the fourth quarter of 2011 at 48 cents per share. As Fox News reports in its online article (2012), companies that focuses more in oversea markets will get hurt when the dollar value is strong because then foreign currencies translate into fewer U.S. dollars. Fox News also illustrates its statement with the evidence showing that Coca-Cola would have reported a 6 percent increase in revenue if the company were not affected by the currency exchange rates. Coca-Cola is doing anything that it thinks is right and makes it look more attractive to investors. As a matter of fact, the company’s performance has been proven by its predictable earnings growth and improving stock price over the years – stock price has increased 15.7 percent in 13 months and 96 percent in three years (Seeking Alpha, May 2012). Coca-Cola has a lot to look forward to in terms of its...

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