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Financial Management: Comparing Google’s Business Model/ Financial Management With Microsoft

683 words - 3 pages

Running head: FINANCIAL MANAGEMENT

Financial Management: Comparing Google’s Business Model/ Financial Management with Microsoft
By: Zanthe Gillison
Strayer University

Financial Management: Comparing Google’s Business Model/ Financial Management with Bing

Google is doing bigger and better things in the world of internet media searching. Despite the challenges with other big names in Internet technology, Google and Microsoft have still remained to be leaders. In this paper, I will show comparison views of Google’s business model and financial management with Microsoft’s launch with Bing. Taking a look into Google and Microsoft core business, leading products and ...view middle of the document...

Microsoft
Income statement for Google and Microsoft for 2011-2012
Liquidity measurement ratio:
-Current Ratio
5.9
2.9
Profitability indicator ratios:
-Return on assets
-Return on equity
14.6%
17.3% (5 yr. average)
21.6%
42.0% (5 yr. average)
Debt ratio:
-Debt ratio
0.04
.11
Operating performance ratio:
-Fixed asset turnover ratio
.6
.7
Cash Flow indicator ratio:
-Dividend payout
22.0
23.8
Investment valuation ratio:
-Price/ Earnings ratio
21.3
10.6

http://finapps.forbes.com/finapps/jsp/finance/compinfo/Ratios.jsp?tkr=MSFT, http://finapps.forbes.com/finapps/jsp/finance/compinfo/Ratios.jsp?tkr=GOOG

According to Missouri State University, (Microsoft case studies, 2007) the personal level of response to service with Google was difficult to determine, however Microsoft insured that you could always receive an immediate response considering they are looking for that longtime partner, and personal relationship with their customers. Google Chrome is a one of the leading and fast growing web browser in the world. Google has made it to be fast-efficient, fresh, balanced with the aspects of easy start-ups and easy browsing....

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