Running Head: Financial Management
Professor Roy Viar
This assignment examines Google as one of the leaders in the information searching industry and its main competitor Microsoft with its introduction of Bing. The examination of these two organizations stem around their business models and their most recent financial statements which include, specific financial ratios, core business ideas, leading services, management styles and their innovation tracks. In addition, this assignment will analyze which company would better survive a major recession, which organization is better to invest in and ...view middle of the document...
Products Microsoft is known for include operating systems for personal computers, servers, phones, server applications for distributed computing environments, productivity applications, business solution applications, desktop and server management tools, software development tools, video games, and online advertising. (2010 Annual Report of Microsoft)
The most popular of products may include the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories, and Microsoft PC hardware products. Microsoft also offers consulting and product and solution support services, and they train and certify computer system integrators and developers. In addition, Microsoft also offers cloud-based solutions that provide customers with software, services and content over the internet by way of shared computing resources located in centralized data centers. Examples of cloud-based computing services Microsoft offers include Bing, Windows Live Essentials suite, Xbox LIVE service, Microsoft 365, and Microsoft Dynamics CRM online. These products and services are examples of how Microsoft strives to deliver to innovative, high-value solutions through software and services to cater to the needs of its customer and sets the stage for the organization’s future growth. (2010 Annual Report of Microsoft)
Microsoft’s mission is to “enable people and businesses throughout the world to realize their full potential”. In order to achieve their mission, the organization must start with their employees. Microsoft prides itself on retaining people who are bright, creative, and energetic. Microsoft’s management style earns their employees loyalty by creating a crucial work/ life balance in its environment. Microsoft also encourages diversity by seeking people from diverse backgrounds and supports them in taking risks and approaching challenges uniquely in order to maintain an innovative and creative work environment. Also part of Microsoft’s management style is to offers its employees a wide assortment of benefits and training modules to help individuals grow and advance to the next level. (Microsoft Careers: Life at Microsoft. 2011)
On the other hand, Google was incorporated in 1998 and since then has been a global technology leader focused on improving the ways people connect with information. Google’s mission is to organize the world’s information and make it universally accessible and useful. Innovations in web search and advertising have made the Google website a top internet property and one of the most recognized companies globally.
Google primarily delivers relevant, cost-effective online advertising. Businesses use Google’s AdWords program to promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Network use the AdSense program to deliver relevant ads that generate revenue and enhance the user experience. (2010 Annual Report of Google)
Google’s most popular services and products...