Financial Application Budgeting Essay

1574 words - 7 pages

1.The total budget required (investment needed)
4.Approx 10+ slides:
e.How would you make money?(Just a quick reference to the revenue model, no details yet)
Selling the App, Advertising, In App Purchases
6.Approx 3 slides:
Revenue
a. Revenue model,how do you make money?
Nomads cost
Expert programmer
Business license
Server
Portable drive
For the beginning budget should be around 35000
b. What is your predicted conversion rate?
(sale/click)x100
c. How many people do you expect will use your product?

d.What is your growth model? How is your revenue going to grow over time?
7.d.What are your user acquisition costs?
8.Approx3slides:
Competitor
d.How does your ...view middle of the document...

Budget till first working version of your app

e.Valuation of business; that is,how much your app business worth?

12.Approx 2+slides:Protecting Your Assets
a.Any Intellectual Property protection needed?

b.How do you safeguard your client data?

c.How are you going to ensure anti--‐hacking of your electronic assets such as email tapping, laptop thieves, and any other forms

Sunk Costs | monthly |
source coaching | $100,000.00 |
Licenses | 1,200.00 |
Test Server | $ - |
Portable Drive | $ 250.00 |
Office Equipment | $ 1,500.00 |
Database | ? |
IOS certification | $ 199.00 |
Total | $103,149.00 |

| 1month | quarter | 6 quarter |
fixed cost | | | |
internet | 4.5 | 13.5 | 81 |
Lawyer | 1000 | 3000 | 18000 |
financer | 1600 | 4800 | 28800 |
software engineering | 2000 | 6000 | 36000 |
project manager | 2500 | 7500 | 45000 |
marketer | 1,700 | 5100 | 30600 |
| | | |
source control man system | 10 | 30 | 180 |
hosting | 1728 | 5184 | 31104 |
| | | |
total fixed cost | 10542.5 | 31627.5 | 189765 |
total cost+sunk cost | | | 292,914.00 |

| |

budget till first version | 113,691.50 |

No. of quarters | fixed monthly | profit |
1 | 10542.5 | -10183.1 |
2 | 10542.5 | -9224.52 |
3 | 10542.5 | -6918.07 |
4 | 10542.5 | -4162.3 |
5 | 10542.5 | -642.703 |
6 | 10542.5 | 3565.834 |
7 | 10542.5 | 8672.991 |
8 | 10542.5 | 14558.95 |
9 | 10542.5 | 21493.3 |
10 | 10542.5 | 29401.16 |
11 | 10542.5 | 38162.7 |
12 | 10542.5 | 47912.73 |
13 | 10542.5 | 58276.81 |
14 | 10542.5 | 69299.89 |
15 | 10542.5 | 81161.67 |
16 | 10542.5 | 93787.28 |

number of quarters | quaterly downloads | running total | number of profile personal promotions per quarter | number of event promotions per quarter | number of attraction promotions per quarter | revenue from number of profile personal promotions per quarter | revenue from number of event promotions per quarter | revenue from number of attraction promotions per quarter | total revene per quarter |
1 | 12,000 | 12,000 | 60 | 1200 | 2400 | $ 140.40 | $ 4,968.00 | $ 67,176.00 | $ 72,284.40 |
2 | 32,000 | 44,000 | 220 | 4400 | 8800 | $ 514.80 | $ 18,216.00 | $ 246,312.00 | $ 265,042.80 |
3 | 77,000 | 121,000 | 605 | 12100 | 24200 | $ 1,415.70 | $ 50,094.00 | $ 677,358.00 | $ 728,867.70 |
4 | 92,000 | 213,000 | 1065 | 21300 | 42600 | $ 2,492.10 | $ 88,182.00 | $ 1,192,374.00 | $ 1,283,048.10 |
5 | 117,500 | 330,500 | 1652.5 | 33050 | 66100 | $ 3,866.85 | $ 136,827.00 | $ 1,850,139.00 | $ 1,990,832.85 |
6 | 140,500 | 471,000 | 2355 | 47100 | 94200 | $ 5,510.70 | $ 194,994.00 | $ 2,636,658.00 | $ 2,837,162.70 |
7 | 170,500 | 641,500 | 3207.5 |...

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