The purpose of this paper is to provide the author’s viewpoint and reflect the research conducted on Harley-Davidson, Inc. Through personal visits to Harley-Davidson Dealerships and various internet sites, the author was able to compile a worth of information from the history of Harley-Davidson, to their charity contributions, and to the company’s financial statements.
The history of Harley-Davidson began in 1903 with two individuals in Milwaukee, Wisconsin. William Harley and Arthur Davidson, together they developed a one-cylinder motor, they later placed on a bike. At the turn of the century, the gasoline engine was developed. In 1904, the first ...view middle of the document...
These values Tell the Truth, Be Fair, Keep Your Promise, Respect the Individual and Encourage Intellectual Curiosity, guide their actions and serve as the framework for the decisions and contributions of their employees.
Harley-Davidson believes in creating a working environment that is conducive to good order, respect and discipline. And they do so by implementing numerous polices such as Financial Code of Ethics, Audit Committee Charter and Harley-Davidson Environmental Policy.
Harley-Davidson, Inc. employs about 9,000 people worldwide. Its corporate headquarters is located in Milwaukee, Wisconsin. The Company’s domestic production facilities are in the Milwaukee area, East Troy and Tomahawk, Wisconsin; York, Pennsylvania; and Kansas City, Missouri.
Harley-Davidson offers factory tours of a behind-the-scenes look at the manufacturing process at the Troy, Tomahawk and the Wauwatosa factories.
Other key business operations are located in Chicago, Illinois; Franklin, Wisconsin; Talladega, Alabama; Highland Heights, Ohio; Ann Arbor, Michigan; Carson City, Nevada; and Plano, Texas.
July 1, 2008, they opened their first facility in Japan.
Person of Importance
The President and Chief Executive Officer is Mr. James L. Ziemer. He has been with the company for 34 years filling multiple positions at the highest level. He previously served as Vice President and Chief Financial Officer of Harley-Davidson, Inc. from December 1990 to April 2005 and President of The Harley-Davidson Foundation, Inc. until March 6, 2006.
Events and Plans
The Harley-Davidson family of customers, dealers, suppliers and employees has raised more than $65 million to aid research and program services for children and adults with MS. Funds are raised through support of annual bike rides, support life-saving research, comprehensive medical care for children and adults with neuromuscular disease, and MDA summer camps. Creating open houses, holding fundraising rides, and hosting Black-n-Blue charity dinners are just a few of the ways they raise money for MDA.
By partnering with community-based organizations such as Habitat for Humanity, Hunger Task Force and Boys and Girls Clubs to name a few, Harley-Davidson not only promotes diversity, but also makes a lasting impression on the future.
Strengths- Customer loyalty is probably the number one strength of Harley's business. Once a person buys a Harley, it seems as though they become trapped in the entire Harley business. Once they buy a Harley, they usually never buy another brand of motorcycle. Along with the bike comes the apparel. Once a person purchases a bike, the jacket, bandanas, etc. become a must.