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Favorite Brand Paper

776 words - 4 pages

Favorite Brand Paper
Name
MKT/421
August 4, 2014
Michael Ballif

Favorite Brand Paper
The world is filled with wonderful products and services developed by different companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry.
Apple has been rated as one of the most influential brands in the history of the world. Through its brand, the company has expanded business and employed many people through the development of new ...view middle of the document...

Apple has been able to attain this by being transparent and trustworthy to its customers. To maintain the trust and transparency to its customers, Apple has widely invested in social media and the internet, thereby getting a chance to narrate a story regarding their products and answer questions by their customers. In addition, Apple has made great efforts in movement marketing. It is at this position that the company has, in addition to telling people about the uniqueness of their products, taken a lot more time to explain what they believe in and what they would want their customers to believe in as well (Cruikshank, 2006). No other brand has been able to do this in the market.
The company faces stiff competition from other mobile companies such as Samsung and Microsoft. Recent research has revealed how dominant Android has been over iOS in the past several years. The research further reveals that, although Android took 81% of the market share, most of the profits were made by Apple. Apple recorded 56% of the total profits made from the sale of android phones, marking higher profits than all the competitor’s profits combined (Cruikshank, 2006). The major question is how can a single company make more profits than all the competitors combined? It all comes down to enterprise adoption and management. Apple concentrates more on the product while their competitors concentrate more on...

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