Fastrack call taxi service business model
-By Lawrence adaikalam ..
Initially ter Is only 400 cars from fastrack
Branding making available the same phone number for all places
40 points - various car will be available at 40 different locAtions it will be available at 40 destination places
Kms will be calculated from wic place it has started ... Old business model is not so convenient .. Two way charged..
New business model
There will be car available at imp locations like VIT , cmc
Low cost strategy ..
Wen ever the company gets the call they will find the location of the customer they Wil save the fuel , usage increases
Nw one way chArged two ppl can use the car at the same time ... Two person get benefits at the same time..
Less charge first time in India since 2000 ...view middle of the document...
Phone booth ladies garments brokrage nd trucks .
Understanding the customers is important.
Started a company in rani pet - leather business.
Joined nutrivita in chennai as a salesperson.
Invested 3 lakhs in helmet business. and got 6 lakhs
Started hotel business invested 5 l each of 7 ppl his friends .. 35 l.. He leas completely lost his money
His friend Maria from UK invited him to Madurai franchise for fastrack business
Started career for fastrack in Madurai with his wife .. He had world class product concept .customer doesn't understand about the driver need
Understanding the market size :
He don't knw how to do marketing ..
Hence he started conducting meeting for all drivers reg his plant 47ppl came
Questions and answers Shoooted to him
He started one to one selling ... Independently he connected 5 cars
Once cmc asked an car but I doesn't have an car and I asked the VIT car driver to go the cmc to take his car but the driver said that I don't want to waste the money on the wasting the money on the distance.when the customer asked for innova but he sent the two different model car to satisfy the customer needs.loosing the customer is an loss.he doesn't want to advertise the cars he wished to spent the money on the satisfying the customer needs.he want to make the customer to a brand ambassador of the business that they will take care of the customers and they take care of the business.if he knows the customer is cheating but he will sent the car to them to make them satisfying the trust of the company. Core of the presentation is to make trust of the customer.if there is no driver I will pick up the car to drop them and I have a better support from his wife.i joined as Coe 16 years I created large number of fast track cars in different states.want to meet different kind of people and make adoptable to them.want to create a plan to make success.want to notice from the environment to make some flexibility to the people.he doesn't like buy hurting the things want to understand the concept and learn.doing business is very easy than working under someone.