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Fast Food Nation By Eric Schlosser: Opinionative Book Report

2244 words - 9 pages

Surprisingly, Fast Food Nation has totally changed the way that I view the fast food industry. In this all to real work by Eric Schlosser, the reader is taken on an exploration through the fast food industry and its many aspects. Despite the fact that many arguments are based on the boring stores that he narrates, this book was very informative to the blind American consumer, such as myself. Schlosser tells the reader about the many steps that go into the production of a fast food meal. He also deals with the many topics that we, the fast food consumers, never even realize exist: meat and potato production, and the process of becoming a franchisee of a fast food joint. Changing the way that ...view middle of the document...

Granted, the McDonald brothers were ahead of their time, but the real fast food joint began with the appearance of the "carhop" restaurants and the corner hotdog stands. One of the pioneer California hotdog stand owners was Carl Karcher. Then along came the McDonald brothers in the 1940's using the assembly line method, along with paper products and no utensil method for the serving/eating of food. Many of these entrepreneurs did not even attend college, some never even completed high school! Yet, for some reason the idea of a fast food restaurant was golden. Needless to say, the great success was primarily due to the methods in which these "products" were sold.Bringing children into the advertising market was a brilliant idea, and can be accredited to Walt Disney. After many years of striking, Walt was left at the bottom, barely able to keep his head above water. Managing to make videos for the Government helped to pave his way for the futuristic "Tomorrowland." This is where the products of the future were made viewable to the paying public. At the same time, old Army bud Ray Kroc was pushing the McDonald brothers into signing away the rights to franchising McDonalds all over the United States of America. "Nevertheless, Kroc convinced the brothers to sell him the rights to franchise McDonalds nationally" (Schlosser 35). Kroc followed the idea of selling a product to children, and indirectly to the parents of the children. One local McDonald's owner, Willard Scott, invented the idea of Ronald McDonald, a character that is more known to children than Mickey Mouse. The promotion of Ronald helped to drastically boost the sales of happy meals. Because of the boosted sales to children, the 1980's became known as "the decade of the child consumer" (Schlosser 43). The advertising to children has become so popular that many more industries have hopped aboard the bandwagon and begun to sell specifically to children. Marketers realized the shopping power that children possess and were able to capture it in time to send them to the top. The controversial use of school districts raises the hard to answer question: How do you know when to draw the line?. For example, if Coke passed up the chance to advertise in schools because of a moral or ethical belief, Pepsi would definitely be there to scoop up the deal and have their logos plastered around school yards.Chapters three and four discuss the concepts of the employee and the franchisee. Have you ever noticed while driving down a road that you can remember being bare, the overwhelming number of fast food joints? This is because of the competition that has been created by the competing restaurants, they follow each other to victory. "Every few miles, clusters of fast food joints seem to repeat themselves, Burger Kings, Wendy's, and McDonald's, Subways, Pizza Huts, and Taco Bells, they keep appearing along the road, the same buildings and signage replaying like a tape loop" (Schlosser 60). The location of...

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