This website uses cookies to ensure you have the best experience. Learn more

Factors Influencing Consumers’ Buying Pattern Toward Telecom Operator In Bangladesh: A Study On Airtel Bangladesh Limited

3385 words - 14 pages

Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name "Warid Telecom" on May 10, 2007. Bharti Airtel Limited of India took management control of the company and its board, and rebranded the company's services under its own Airtel brand from December 20, 2010. The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010. Airtel is the sixth telecom operators in Bangladesh. As an emerging company Airtel is doing extremely well. After the launch of Airtel in Bangladesh, the competition has become ...view middle of the document...

The objective of the study is to identify the most important drivers of customers’ satisfaction of Airtel in Bangladesh.
Methodology of the study:

Research Method:
In the first step of the study, some variables were identified which may have effect on consumer decision making at store environment through exploratory study on previous research works and focus group discussion with small group of respondents. In the second phase, a statistical analysis was conducted on those previously identified influential variables on the basis of primary data collected through survey. The questionnaire consisted of two parts; first part elicited the basic demographic information of the respondents through some close ended questions and the second part drew out the respondent’s attitude toward twenty statements through the five point Likert scale. Each statement represented a variable that is being studied in this research. Likert scale is one of the most prominent scales to researchers that are used to find the level of agreement or disagreement of the respondent toward any statement of interest.
Secondary Sources:
The research is descriptive in nature, as it tends to portray what actually works as the motive for changing the predetermined brand while purchasing the different services of Airtel from the retail store. Secondary data was used to construct the basic framework of the study before proceeding with primary data.
Primary Sources:
Primary data was collected from a group of respondents through structured questionnaires by personal in-home interview procedure. Simple random sampling technique was used for collection of primary data. This study included 120 respondents as the sample. Out of 120 respondents, 15 were executives, 20 were business men, 20 were homemaker and 65 were students. The respondents had been chosen from the different divisions of Bangladesh on random basis.
Limitations of the Study:
Like all research, there were some constraints that were faced during this study. Respondents do not actually know what they really feel about the area of the study. It was difficult to extract the answer required without actually experiencing it. Respondents were busy enough with their own lives and jobs. They do not have a lot of time for analyzing the real experience of that specific situation of this study. This study can provide an insight into the future either by asking people what they plan to do or extrapolating from past or present trends. There are problems with this approach however. People often do not know what they will do in the future and what they think they will do is often very different from what they actually do.
The majority of the samples in this study were students. Many arguments exist, both in favor and against the convenience samples containing students. Several authors have specified the dangers of using student samples in research. They have commonly mentioned threats to external validity as their prime...

Other Papers Like Factors Influencing Consumers’ Buying Pattern Toward Telecom Operator in Bangladesh: a Study on Airtel Bangladesh Limited

Consumer Credit Scheme and Its Risk Management of Different Commercial Banks in Bangladesh: Implications for Ific Bank Limited Bangladesh

3244 words - 13 pages Bank, Shajalal Islami Bank, Dutch Bangla Bank Limited credit scheme offers were also studied. This report is a descriptive study which tries to focus on the theories and practices of consumer credit risk management in the context of the financial institutions in Bangladesh. In connection with this effort, a case study has been conducted on compliance of credit risk management of IFIC Bank Limited with that of best practices guideline given by

Fdi in Bangladesh a Trend Essay

3755 words - 16 pages Local 6 Consultative Group (LGC) of donors study on the legal and regulatory environment for NGOs in Bangladesh identified issues of political activities, income generating activities and lack of clear accountability and internal governance rules for NGOs as the major impediments to progress in the current regulatory environment. Capacity limitations of the NGO Bureau is also a problem since there is only one office in the country (in

Nutritional Status of Male and Female Children in Rural Bangladesh: a Comparative Study on Tentultala Village of Khulna District

3173 words - 13 pages Nutritional Status of Male and Female Children in Rural Bangladesh: A Comparative Study on Tentultala Village of Khulna District Sajal Kanti Roy Department of Sociology, University of Dhaka Abstract: It is found from considerable evidence that malnutrition affects human performance, health and survival, including physical growth, morbidity, mortality, cognitive development, reproduction, physical work capacity and risks for several adult

Impact of Nationwide Strikes on Economic Development: a Case Study of Bangladesh

4473 words - 18 pages frequently and violently, they involve significant economic costs for producers, consumers, investors and the economy as a whole. Assessing the economic implications of hartal is thus important from three perspectives: (a) capturing the transmission channels of impact; (b) getting a sense about the costs and (c) influencing the discourse towards a search for alternatives. Although other categories of political shocks also persist in Bangladesh given

A Research Proposal on Mpact of Rural Banking on Farmers in Bangladesh

4007 words - 17 pages banking on rural farmers. There are a number of factors that boost rural development but very limited mention will be made of them and their impacts.  The study will be limited to selected farmers in Bogra district.  Unavailability to required published documents.  I had to face some limitations to collect some information about rural banking of bogra district.  Lack of my experience and efficiency to prepare the standard report

A Research Proposal on Mpact of Rural Banking on Farmers in Bangladesh

3328 words - 14 pages community? 3. Do all kinds of farmers get loan from the rural banks? 4. Generally, what impact do rural banks have on you in your farming? 5. What other strategies do you think should be implemented by rural banks to help rural farmers? LIMITATIONS OF THE STUDY:  This study will be limited to the impact of rural banking on rural farmers. There are a number of factors that boost rural development but very limited mention will be made

Juvenile Deliquency in Bangladesh

5323 words - 22 pages adult are all changes influencing relationships with family and friends. Also, educational opportunities and choices, labour market participation, leisure activities and lifestyles often create hindrance in the way of developing adolescence normal behaviour. There are some new pressures that influence on young people while undergoing the transition from childhood to independence. The factors which create a bridge with the way of getting delinquent

Food Security in Bangladesh

5352 words - 22 pages . Improve utilisation through improving nutrition education and availability and access to safe cereal and non-cereal foods. Huge improvements in food security can be achieved through improving knowledge on food-based nutrition . 6. Promote fortification of foodstuff as it provides a proven and cost-effective strategy of dealing with micronutrient deficiencies. FOOD SECURITY IN BANGLADESH: FOOD AVAILABILITY 1.0 Background 1.1 Food

Child Prostitution in Bangladesh

3798 words - 16 pages , 2014] August,2011, Daily star 2009 5 Child Safety online: Global challenges and strategies, study conducted by UNICEF, 2010 4 7 3. Conclusions and Recommendations: On the basis of the above discussion it is wise to show a access that may break the silence to bring out the entire development of the child sex workers in Bangladesh. In the light of the study it is earnest demand of the sex workers that Government as well as the

Microfinance in Bangladesh

5241 words - 21 pages Chapter one: Introduction 1.1 Introduction This Study focuses on the role of financial markets in the credit disbursement programs and the state of microfinance sector in Bangladesh. Although financial markets are the key source of funds, poor people hardly have access to these markets because of their poor creditworthiness. To serve these people, microfinance sector is doing its best. The sector has undergone tremendous transformation in all

Outsourcing in Bangladesh

2745 words - 11 pages -Commerce, e-Learning, payment intermediary services etc. A number of these ventures have done quite well in terms of popularity as well as financial viability. Off late, some companies are also developing web applications based on cloud/SaaS delivery model. These emerging new business and service delivery models might define the new wave in the coming years for Bangladesh IT industry. With regard to average size of enterprises within the industry, it is

Related Essays

Customers Satisfaction Of Airtel Bangladesh Essay

1813 words - 8 pages 2.1 Theory: Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name "Warid Telecom" on May 10, 2007. Warid Telecom International LLC, an Abu Dhabi based consortium, sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited

Consumers Insight Of Smart Phone In Bangladesh

4545 words - 19 pages the problem first we identified the important influencing factors that consumers consider when purchasing smart phone. For that we conducted a preliminary exploratory research with group discussion with 20 respondents who are currently using Smart Phone. They were asked to pick their influencing factors among others available factors that they considered in purchasing their smart phone. In our exploratory research we have given total 10 options

Factors Influencing Consumers Laptop Purchase Essay

4966 words - 20 pages truthful declaration that the research on “Factors influencing consumers purchase decision of laptop” we have been prepared is not a copy of any research previously made by any other researcher. We also express our honest confirmation in support of the fact that the research has neither been used before to fulfill any other course related purpose nor it will be submitted to any other person or authority in future. Yours truly, Md. Mosabbeur

Recruitment And Selection Process In Unilever Bangladesh Limited

4097 words - 17 pages objectives of Unilever Bangladesh Limited At the heart of the corporate purpose, which guides Unilever Bangladesh in its approach to doing business, is the drive to serve consumers in a unique and effective way. This purpose has been communicated to all employees worldwide. Unilever Bangladesh deep roots in local cultures and markets around the world give them its strong relationship with consumers and are the foundation for their future growth. It