Facebook is a popular social networking website that allows you to create a free profile and make friends online. You can use Facebook to connect with people you know, such as friends and family, or to network by making new connections or promoting a business.
Facebook for Emergencies:
Facebook is a great tool to use for emergencies, when it is crucial to spread a message quickly and efficiently. It was particularly effective in the recent disaster in Haiti. Networks were set up to get individuals information on loved ones as well as the many fundraisers appealing for donations.
Facebook for Teens:
While a lot of parents may complain about their teenagers being logged into their Facebook account constantly, specialists are of the view that this form of dynamic and active communication plays a great role ...view middle of the document...
Using social media sites such as Facebook allows you to connect with your audience, and its marketing tools are especially great for targeted marketing. Several political and protest groups have also taken to using social networks such as Facebook to get discussions started and to coordinate a protest march or rally.
As important as it is to post relevant material if you want to promote a business, website or blog on Facebook, it is never a good idea to post only material pertaining to your business. This obviously does not apply to large companies, but if you are trying to build readership, traffic or visibility for your business, share related content from elsewhere online along with your own content. For example, if all you post is links to your blog, your posts may be perceived as spam.
Community and Fan Pages:
Facebook pages are an effective way to promote a brand, website, blog, company or even a personality. When creating pages on Facebook, fill out the page profile completely and with as much information as possible. Add relevant photos that make it clear what the page is for. Facebook pages are far more effective when you wait to create a page and invite people after you have established a large network of friends on Facebook; otherwise your page may get lost in the masses with too few fans.
Posting Relevant Material:
You can post links, photos, video and other content to your Facebook profile to share with friends and family or promote your business. Avoid over-posting, which tends to flood people's news feeds and may result in your being "hidden." When posting material to Facebook, think carefully about what you want to share. Facebook's terms of service and privacy policies have been under criticism and there is no guarantee that your photos will be deleted from Facebook's servers even after you delete them.