Faber Castle Business Overview Essay

676 words - 3 pages

Business Overview
Background on the Market
Stationery is a global market, which continues to grow in line with economic, socio-demographic and technological developments. Market intelligence provider predicts that the stationery industry will continue its rapid growth across much of the developing world. As well as having expanding markets for stationery, these regions are also assuming increasing importance as exporters and suppliers to other parts of the world.
As urbanisation increases in these markets, the movement of people from rural locations to the major cities is expected to continue. This will create opportunities for stationery suppliers as the urban workforce increases in ...view middle of the document...

Pricing
Faber Castell Graf von Faber-Castell line of premium fountain and roller pens sell for up to $800; a limited edition commands nearly $2,000.
The normal stationery product of Faber Castell ranged from 0.20-2,000 US Dollar. Of course for the normal stationary that used at office and school would not be reach the price of 100 US Dollar.
Distribution Situation
Faber-Castell is one of the world's largest manufacturers of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers)[1] and art supplies,[2] as well as high-end writing instruments and luxury leather goods. It operates 14 factories and 20 sales units (six in Europe, four in Asia, three in North America, five in South America, and one each in Australia and New Zealand). The Faber-Castell Group employs a staff of approximately 7,000 and does business in more than 100 countries.

Competitors
The main competitors of Faber Castell would be A.T Cross Company and Societe BIC.
A.T Cross is a traded American company that competes in the writing instrument, stationery and premium sunglass businesses. Cross manufactures and distributes writing instruments, journals and sunglasses worldwide. Its writing...

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