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External/Internal Factors Paper

1666 words - 7 pages

External/Internal Factors Paper
Rafael Caraballo
MGT/330
22 October 2012

“We have always believed that building strong leaders is a strategic imperative. When times are easy, leadership can be taken for granted. When the world is turbulent, you appreciate great people.” – Jeff Immelt, GE Chairman and CEO
Internal and External factors play a great part in the four functions of management. These factors can impact these four functions in many ways. The company that we chose to write about is General Electric known as GE. We will explain how internal and external factors affect the four function of management, which are; planning, organizing, leading, and controlling (Bateman & ...view middle of the document...

Employees who work for GE are offered incentives such as appliances for the home. The company is still run on the same principles. Providing what is needed to the economy rather it is in the finance, aviation, lighting, or appliances for the home or business. GE operates worldwide and is very organized; the organizational chart is found on their website. GE will have to synchronize their resources to make sure that they are reaching all of their organizational goals. GE has developed a website to deal with any internal factors that consumers may have they can go to this website to ask questions, gain knowledge about GE or even review the appliances that they want to purchase. The external factors would include the economy of the United States. It may be based on supply and demand. If the products that are being created are needed by people or corporations, there are many competitors; GE has to stay on top of what is needed by the consumers.
GE has many Operation Centers that are controlled by managers, directors, and supervisors. They have Call Centers that deal with different appliances, handle service contracts, and set up service calls for technicians. GE lives up to their logo “imagination at work." When GE reviews their reports annually, this gives them a broad idea of what they are selling. Depending on the sales they can then develop a new Marketing plan for the next year to increase the number of sales. GE does not have a mission statement but their values state: imagine, solve, build, and lead.
Globalization
General Electric (GE) is a company that operates worldwide. GE operates in more than 100 countries and employees about 300,000 people worldwide (GE, 2011). Globalization definitely affects the four functions of management. By operating worldwide, GE has to plan everything carefully, be very organized, and have outstanding leading and controlling functions. Goals and objectives must be planned ahead and carefully analyzed so the corporation can choose the appropriate business strategy. For example, GE’s goal is to make money, make it ethically, and make a difference (GE, 2011). They must carefully plan everything to achieve those goals. Such a huge company has to be well organized. With more than 300,000 employees worldwide, leading and controlling makes the business function the ways it does. GE does business in more than 160 countries, which gives their employees a world of experience, literally. Opportunities are defined by the needs of where the opportunities take them. In each business of GE, leaders are
Technology
Technology is important in every business world. GE has hundreds technologists and global research center that work in the area of technological infrastructure. The GE Global Research is the center of technology development for all of GE’s businesses (GE, 2011). The company’s main 11 technology organization units can be used in a planning process to achieve company goals on technological breakthrough. The...

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