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External And Internal Environmental Analysis Strategic Planning And Implementation

1212 words - 5 pages

External and Internal Environmental Analysis
Apple Inc. is a computer product company that was launched into the market through the collaborative efforts of Steve Jobs and Steve Wozniak in the year of 1976 and is aimed at reaching the diverse global community. The changes in the external environment of the company determine the decisions that the corporation will make. Apple Inc. has reputable frameworks that have been developed to assess the external environments of the company. The company has identifies the specific domains that affect the operations of the company from the outside. These forces on the organization enable the operations of the company to be influenced. In a broader ...view middle of the document...

Apple Inc has robust financial performance that maintains the operations of the company. This favorable factor promises Apple Inc a future full of certainty. The main function of Apple Inc is the development of personal computers and its related software. It also offers network solutions and other related accessories that boost the operations of the PCs. The United States in the main operating place for the company as the company offers its portfolio composed of the Mac computing system, iPods, iPhones, iPads, and the specific servers. The operations of Apple Inc have been narrowed down so as to appeal to a specific group of people with the need for effective personal computers. This has boosted the corporate reputation of the company since it creates a strong relationship between the product sales of the organization. Apple Inc has great portrayal of leadership that is effective to the public. This creates credibility for the company and its brand hence leading to company that is focused at satisfying the needs of the customers. The stylish products of the company identify with the selected target group of Apple Inc (“Operating environment“, 2011, para. 3). The external operating environment is an arena in which the operations of a business entity are carried out. This environment has profound influence on how an organization is run. Though complex, the relationship that exists between the external environment and the company yields positive as well as negative outcomes. Through the external market, the organization will be able to remain competitive and reach out to the diverse markets that have not been tapped into yet. The most important factors that affect Apple Inc are as follows: the intense competition from rival companies that have similar products. This high intensity in the business market makes the company to lose out on potential consumers who will boost the profits of the company. The declining PC sale in the market is another external factor that affects the operations of Apple Inc. This lowers the revenue incomes of the company hence a decline in the profit margin of the organization. The act of the company dependency on specific suppliers to facilitate the operations of company propels the company to function effectively. An organization can be able to monitor its progress through the use of the SWOT analysis where the strengths, weaknesses opportunities of an organization can be uncovered. Through the company innovative products, the Apple organization creates a great impact in the PC industry. It is through these innovative ventures that the organization can be able to fulfill the needs of the customers despite the changes that are being experienced in e-commerce (Kennedy, 2004, p. 1). One of the weaknesses that Apple...

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