Explore The Claim That Consumer Society Is Characterised By Freedom Of Choice

2017 words - 9 pages

I will be drawing information from ‘Making Social Lives’ – Chapter 1 (Hetherington, K) and 2 (Allen, J) will be my main sources. I will also be using ‘Learning Companion 2’ and the audio material from ‘Evidence in the social sciences’.
* Describe what is meant by ‘consumer society’. (Page 13 of ‘Making Social Lives’ has a good definition to draw from).
* Explain what the essay will consist of and arrive at - Including factors that influence freedom of choice within consumer society, making reference to Bauman, Susman and Veblen.
* State how you will build on Bauman’s division of the ‘seduced and repressed’ with respect to ‘pro’ and ‘anti’ supermarket ...view middle of the document...

Include the concepts ‘positive sum gain’ and ‘zero sum gain’. Include ‘market power’ and ‘buying power’. Use audio material – Helen Rimmer (anti-supermarket campaigner – member of Tescopoly) and Richard Dodd (pro-supermarket campaigner), picking out appropriate quantitative and qualitative evidence. Remembering that an argument is built on questions, concepts, claims, and evidence. Pick out relevant information from ‘Making Social Lives’ and ‘Learning Companion 2’, including any qualitative and quantitative evidence. (I will draw information from page 66-86 of ‘Making Social Lives’; pages 16-18 from ‘Learning companion 2’; and ‘Track 1’ of ‘Evidence in the social sciences’.
* Aim for 950-1050 words.

* Summarise all of the above to form a strong conclusion regarding freedom of choice within consumer society. Make reference to how the evidence used by the campaigners is selective, and can also be interpreted differently by difference lobbies.
* Aim for 100-150 words.

Finally, state the word count, aiming for 1250 words, however, definitely do not exceed 1375 words; reference all in-text citations using the Harvard referencing system and complete self-reflection.

Explore the claim that consumer society is characterised by freedom of choice

Consumer society is a post-industrial label that refers to a society that is defined by how and what people purchase and use, as much as what they make or do (Hetherington, 2010 p.13). In this essay, I will be discussing the extent to which consumer society is characterised by freedom of choice by examining social, political, geographical and economical factors in relation to the work by Zygmunt Bauman, whilst linking the relevance of both Susman and Veblen’s work. I shall then build on Bauman’s division - drawing attention to the power of big supermarkets in relation to ‘real choices’ available on the high street, whilst focusing on the arguments of both ‘pro’ and ‘anti’ supermarket campaigners to arrive at a strong and coherent conclusion.
Consuming has never simply revolved around meeting the necessary bodily needs, but has been argued that it shapes individual identity and self-expression, and therefore is a matter of individual choice (Hetherington, 2010 p.20). Characteristics of consumption have changed as we have developed from the industrial society to contemporary consumer society, therefore, so too have our choices changed of how, where, when and why we consume. Our seemingly individual choices have been influenced by factors including: retail roles, media influence, income, education, and social expectancy (Hetherington, 2010 p.21).
The theorist Zygmunt Bauman raised a question in the late 20th century regarding whether access to consumer society was available to everyone in an equal way. He claimed that we live in a consumer society where divisions and inequalities which correspond to choice, are established by economic ability to consume, in contrast...

Other Papers Like Explore the Claim That Consumer Society Is Characterised by Freedom of Choice

Write a Rejoinder to Margaret Thatcher’s Claim That ‘There Is No Such Thing as Society’

902 words - 4 pages , there are the terraces (which used to be standing room only) and the boxes; in theatres there are the stalls and the balconies and boxes. In conclusion, my personal view on this topic is that Margaret Thatcher’s claim is wrong. Margaret Thatcher's statement would only be true if the land were reduced to complete anarchy, where individuals fought solely for their own survival in a land of kill-or-be-killed. Frankly, her statement is not a little brain-dead. One has to wonder: if Ms Thatcher didn't believe in the existence of society, then what on earth did she think she was Prime Minister of?

In English Class We Were Given The Freedom To Write On Any Personal Topic. I Chose To Describe The Effects That Evolution In Terms Of Ascension Will Have On Biology And Society

2301 words - 10 pages circumstances of one's life. To follow this path, one must have the utmost diligence in reclaiming their lost power from the unconscious, by making daily intents (not prayers) to command the reality we wish to create. I have seen what is possible and offer the reader the same choice- are you willing to set aside what one has known to pursue a path that will be rewarding beyond description? The path surpasses cultural, sexual, and age boundaries. So it is up to you, and either way, I hold no judgement toward the choices persons make and I hope others will do the same.

Theory of Consumer Choice

1200 words - 5 pages Student’s Name: Course Name: Instructor’s Name: Institution: Date: Consumer choice theory is a microeconomics branch that tries to relate preferences to both consumer demand curves and consumer expenditures. The theory analyses the way consumers maximize their need to consume which is measured by their preferences against the limited ways on their expenditure. Consumers do this by utility maximization subject to a constraint on their budget

Explore the Ways the Relationship Between Two Characters, of Your Choice, Is Presented in of Mice and Men

617 words - 3 pages Slim when discussing their relationship. ‘It’s a lot nicer to go around with a guy you know.’ George doesn’t mind what people think. This can be shown when Curley demands Lennie to speak but the conversation is interrupted by George who states clearly to Curley that ‘we travel together’ the reply from Curley is dumbfounded ‘oh so it’s that way’. In chapter one, Steinbeck creates George being more of a parent father figure then an ambassador

Dd101 Tma06 Evalulate the Claim That When Talking of British Culture, It Is Better to Talk of Cultures

1270 words - 6 pages Dean Hancock C368528x Evaluate the claim that when talking about British culture, it is better to talk of cultures British culture. Seen by some to have a deep rooted historical sense of practices and beliefs from within the British Isles, and by others more globally infused and diverse than anywhere on the Earth. When talking of British culture it can evoke

Evaluate the Claim That the Souk Is Distinct from the Body

2095 words - 9 pages LAYLA Evaluate the claim that the soul is distinct from the body. The claim that the soul is distinct from the body must be rejected on the grounds that our identity, consciousness and reality (soul) is bound and shaped by sense experience. Any reference to a separate metaphysical entity that moulds our individuality is contrary to experience and our mind/soul, as we know it, is the product of the functioning of the brain, a physical thing

Evaluate the Claim That Conflict Is the ‘Motor for Identity Change’

1665 words - 7 pages TMA 06 Evaluate the claim that conflict is the ‘motor for identity change’ In this essay I will be evaluating the claim that conflict is the ‘motor for identity change’. Erik Erikson, a German-born American developmental psychologist, defined identity as ‘a sense of one’s continuity over time as a being or entity that is different from other’s’ (Erikson, 1980 [1959], cited: Holloway, 2009, page 252) Identity is important in

Assessment Of The Claim That The Family Has Become Increasingly Symmetrical

1228 words - 5 pages are better off. They also see the rise of the symmetrical nuclear family as the result of the major social changes that have taken place over past years. Ann Oakley claims that the family is not symmetrical, roles are still segregated and that roles are socially constructed, stemming from the fact the society and the family are patriarchal. She criticises Willmot and Young’s claim by saying that they are

Asses the Functionalist View That a Small Amount of Crime Is Useful to Society

1032 words - 5 pages has a direct correlation to these two subcultures, with crime perhaps even introducing retreatists into that subculture, so Merton could argue that a small amount of crime wouldn’t help at all as all it would do is create encourage retreatism and rebellion in societies. Feminists argue fiercely against the points raised by Davis and by Polsky, as they want women to have equal rights to men in all aspects of the society, and yet many feminists

Tma 002 - a Consumer Society Is a Divided Society

633 words - 3 pages TMA 02 A Consumer Society is a Divided Society Its currently November 2012 and you only have to turn on the radio or tv, open a newpaper or walk past any retail outlet to kn ow that its Christmas. Its the time of year where we all feel a pressure to buy! My 4 year old son is a marketers dream wanting every toy he hs seen advertised since August! We are constantly "fed"or as Bauman (1988) (cited in Heatherington,2009,p25.)describes us as

"It Is Circumstance That Enables Us To Reinvent Ourselves And The World Around Us" Discuss In Relation To 'Life Of Pi' And Three Related Texts Of Your Choice

1706 words - 7 pages uses the state of society at his time of producing Fight Club (1996) to create a character which can be related to through his confusion and struggles with self-definition.As societal circumstances change so do our outlook of life, self, and priorities. Pi begins his journey with Richard Parker with an incredibly pessimistic and hopeless state of mind. Pi is extremely affected by the situation that the adversary (animals) have created, yet his

Related Essays

Criticaly Evaluate The Claim That Conscience Is Dictated By Society And Upbringing

1384 words - 6 pages Critically evaluate the claim that conscience is dictated by society an upbringing. Jean Piaget first postulated the idea that conscience is not the voice of God but a result from our upbringing and what we learn. He was a developmental psychologist who studied the behaviour of children. He theorised that children go through different stages in their understanding of the world around them, and it is not until the age of 10 that young people

Using Material From Item A And Elsewhere Assess The Postmodernist View That The Nature Of Religion In Society Today Is Becoming A Matter Of Consumer Choice. (18 Marks)

784 words - 4 pages religion has moved to the sphere of consumption; it is just another consumer item that we need to make a choice about. We become 'spiritual shoppers', choosing which bits of which faiths we want and add them to the other choices that make up our identity. People are looking for ways to show faith and spirituality outside the traditional churches. However, Bruce puts forward the argument that the impact of spiritual shopping and new religious

Access The Claim That ‘The Main Function Of Education Is To Maintain A Value Consensus In Society’ (20 Marks)

619 words - 3 pages Functionalist believe that the main function of education is to maintain a value consensus in society. The term value consensus means that the majority of society agree. For example in the United Kingdom people believe going to school and getting a education is a norm: this is a value consensus. The education system has many purposes such as secondary socialisation of children and allocation of roles, due to the meritocratic that lays within

Dd102 Introducing The Social Sciences Outline The Argument That A Consumer Society Is A Throwaway Society

1706 words - 7 pages consumer capitalism 'Consumer society is defined as much by how and what people purchase and use, as by what they make or do'.(Blakeley and Allen C1, p16). Society was driven by consumerism as opposed to previously when it was shaped by need. The consumer choices made were becoming an indication of social standing and status in relation to others.Lifestyles were created by choices in fashion,cars, and goods that were viewed 'luxury' widely