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Executive Summary Acuscan Essay

739 words - 3 pages

Executive Summary AcuScan
AcuScan over the last ten years has been a leader in technology. AcuScan created a retinal scanning security device which is known as the Iscanner. However today profits and shares of the market are dropping and the company must look to a different direction and tap into other markets with their product. To add to the challenges of creating new products into new markets, profits are down and the CEO is requesting that all departments except for Sales and marketing cut their budgets by 15%. This summary will help design a plan of action to help AcuScan develop new products and move into new markets which will increase their profit margins and make them a leader ...view middle of the document...

Kelly feels that he knows the processes that are necessary when developing a product and preparing it to be put to use in a new market. Kelly is not willing to cooperate or come up with a compromise to make this happen. Kelly is firm that the budget and the timeline is unrealistic when developing and testing this new product. Kelly’s emotions have gotten the best of him, because he is the expert when it comes to developing the product, but needs to be able to communicate to all departments what will be needed to make this happen.
The first recommendation to the CEO and AcuScan would be to utilize their current employees and possibly increase developments budget as well as a compromise for Kelly to feel much more comfortable with the budget and timeframe to complete the project. If they are able to utilize their own personnel, they have people working on the product that are already familiar with it and would less likely have any delays. To aid in this venture, Chris VP of Product Development must get involved and provide some team and communicating skills, so each department is on the same page and each department is aware and...

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