Euro Disney Essay

1927 words - 8 pages

The Walt Disney Company was originally founded in 1923; a company committed to providing quality and wholesome entertainment experiences to people of all ages. The company is known for the following four segments, which consist of Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. The Walt Disney Company consists of five (5) Disneyland and Disney Park Resorts, in total. Two are located in the United States, one in Europe and two in Asia Pacific. The original Disneyland Resort was built in 1955, in Anaheim, California; followed by Disney World Resort, Lake Buena Vista, Florida in 1971. After the success of these two large theme parks in the United ...view middle of the document...

The hotels and park entrance were considered high, especially by the French, causing low attendance. The staff was low, and the park did not run effectively. An example was erroneous assumptions by Disney management, that European’s do not eat breakfast. Disney in turn did not prepare well, they were under staffed, and breakfast items were lacking. 2500 people showed up for breakfast, in a 350 seat restaurant, and they did not just want coffee and croissants, they wanted bacon and eggs. Disney went wrong by force feeding American culture, with a mixture of what they thought the French would like. The Europeans did not take well to the oversized designs and the “American” attitude of everything needing to be bigger, bolder, than in other European theme attractions. The French wanted quality within the rides, service, and overall experience; instead they got over sized designs, high prices, and lack of service. Management was a huge issue because foreign shareholders owned Euro Disney and they did not have a full understanding of the European culture.

1B. In Hong Kong some of the startup problems, and reason why the park failed in the first year, was once again cultural differences, such as the lack of knowledge of Chinese culture. Low amount of rides within the park (16 rides, versus 52 in EuroDisney). Environmental problems and lack of knowledge of their target market. For example, there was a lack of American characters within the park, something the Chinese wanted in order to take pictures with them and document their holiday vacations. Environmental issues, four weeks prior to opening of Hong Kong Disneyland was a sign of a “rocky start” as the local press reported. During the trial period, where 30,000 selected groups of individuals were asked to visit the park to test the rides and environment, a dark misty fog and cloud covered the entire theme park. A result from the pollutants, passing from mainland, China. In addition, it was noticed that the original 30,000 park capacity, may have been too high. In a visit of approximately 29,000 visitors, the lines were an average of 2 hours for rides and 45 minutes to be seated at the restaurants.
Furthermore, when inspectors from the Hygiene Department were asked to remove their official caps and badges, while conducting an official investigation of a recent food poising case, was viewed as the park not cooperating and respecting authority. Local police was denied access, even when necessary, unless it was pre-arranged by park officials. Denying access to the police, defeats the purpose of emergency calling, should something go wrong.
Finally, and probably the worst propaganda result for Hong Kong Disney, was when officials failed to fully educate themselves on local Chinese holidays. Unfortunately for HKD, they were aware of Chinese Lunar New Year, but they were oblivious to the fact that it was not just the two days, as local calendars read, but the country benefited from...

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