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Eu Yan Sang Managment Assignment

2362 words - 10 pages

Introduction of Eu Yan Sang (余仁生) Company

Eu Yan Sang operates it business globally with mainly specialize in Traditional Chinese Medicine (TCM) and health supplement products. Eu Yan Sang have over 1000 various kinds of Chinese herbals and 300 over TCM products under Eu Yan Sang brand on market. The best selling of Eu Yan San brand’s products- include their Bird’s Nest, Lingzhi Cracked Spores Capsules, Essence of Chicken and etc.

Eu Yan Sang was founded by Eu Kong. In 1870s, Eu Kong left Foshan, Guang Zhou to seek for opportunity in Malaya (Malaysia). Then, he settled down in Gopeng located in Perak, Malaya where the local industry are based on tin mining industry. As at that time, ...view middle of the document...

In a few nations, they are normally utilized as a part of medicinal services and individuals there have simple access to it and it helps extensively to the general strength of the neighborhood individuals. In some different nations, particularly industrialized nations like the United States and Western Europe nonetheless, where stringent arrangements against conventional practices are in power favoring biomedicine, Chinese medicine is confronted with extreme restriction. The Dietary Supplement Health and Education Act of 1994 (DSHEA) and the issuing regulation by the US Food and Drug Administration (FDA) made an alternate class that is not customary nourishment or medication: dietary supplements. Since Chinese medicine is not perceived as drug, numerous TCM products’ formula come to US under the classification of dietary supplements. Numerous Chinese need to go somewhere else to search for data which can not be legitimately indicated in the names of the items. For Example, "help to keep up ordinary blood pressure", "help to keep up a healthy cholesterol level", and etc, are permitted to indicated.

Economic Factors
The supplies of herbals and Chinese Herbal’s extract majority are depending on China because of the agriculture, knowledge on use of herbs, weather condition (include humidity and temperatures) are suitable for plantation of various herbals. Therefore, China plays an important role on impact of the inflation of price of herbs. Past year, China’s worst winter storm and freeze before Chinese New Years seasons was a large disaster on agriculture economy. Most of the agriculture products such as vegetables, fruits and herbals are damaged and frozen by the cold weather. The blizzard causes the price of the agriculture products surge instantly, at the same time, the high demand over the agriculture products during Chinese New Years season also impact the inflation. The inflation of the herbs impact mostly in Asian country included South East Asia. As Eu Yan Sang have most of outlets majority in South East Asia, the inflation of the herbs over the china’s freeze might be a bad impact to their business.

Social Factors
Eu Yan Sang aware about some of the social factors that might affect their sales include the following:-
• Nowadays, the trend of the people lifestyle is more health conscious and concern about anti-aging products, especially ladies. Eu Yan Sang in Malaysia and Singapore tend to follow the trend with launch more in anti-aging products range. One of the well known and best selling products under Eu Yan Sang Anti-aging range products are Bird Nest, which Bird Nest are famous for ladies. In Chinese society, it is a common believe that Bird Nest still act as the traditional beauty food that to stay youthfulness and skin whitening.

• Eu Yan Sang in Malaysia tend to gain more Muslim customers because they have most of the products register with Halal. For instance, they aware about the social factors that, as a...

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