This website uses cookies to ensure you have the best experience. Learn more

Environmental Factors Paper

1649 words - 7 pages

Environmental Factors Paper
Ashley C
February 24, 2012
Gary White

Environmental Factors Paper
Wal-Mart is one of the world’s largest retail stores across the nation. They are the leaders in employment opportunity, sustainability, and corporate philanthropy (Wal-Mart, 2012). Wal-Mart has 10,020 stores in more than 28 countries. They employ 2.2 million people and serve 176 million customers per year (Wal-Mart, 2012). This paper will look at Wal-Mart and analyze environmental factors that have effects ...view middle of the document...

China benefits from this business relationship as well because of the high-demands for the products it has opened many jobs in that country. Wal-mart increases the efficiency of the business and lowers it cost by using trade. Wal-Mart does have to be cautious about the barriers with trade including both non- tariffs and tariffs as well as quotas. Countries and governments can change the tariff taxes and limit the amount of imported foreign goods. If this were to happen Wal-mart could be greatly affected needing to increase cost to the customers that could result in loosing these customers and contradicting their motto of “save money, live better.”
Importance of Demographics and Physical Infrastructure
Wal-Mart uses the importance of demographics when approaching major marketing decisions. According to Armstrong & Kotler (2011) Demographics shows the information about a country’s population. It addresses age, gender, income, size, location, race, occupation, etc. Wal-Mart focuses on these elements to help pinpoint the locations that will prove to be the largest profitable for the company to build future Wal-Mart stores or distribution centers. Wal-Mart looks at different locations and decided whether or not a new store would be effective in these different areas. An affluent area would not be the best location for a new Wal-mart store because the majority of the people who shop at Wal-Mart do so to save money on everyday items. An affluent location primarily has people looking for quality rather than price and therefore, would prefer to shop at higher priced stores.
Physical Infrastructures plays a large role for Wal-Mart when the company is looking to expand internationally. Transportation networks like roadways and railroads are important to help distribute the goods. How well these infrastructures are designed and set up has an impact on the distribution of these goods and can make it to where Wal-Mart could possible not have the good delivered when they are needed.

Influence of Cultural Differences
Cultural differences influence Wal-Marts marketing decisions. Wal-Mart has stores located throughout the world, they have to make sure that each location follows not only Wal-Marts standards but also goes along with the countries beliefs. For example, in Germany they do not believe that greeters are something that provides any value and therefore do not want any at the front doors. Wal-Mart respects this and does not employ individuals to greet people at the door, nor do they have people to collect carts or bag the groceries. Germans do however feel as though their time is important; therefore, Wal-Mart ensures that each cash register has an employee at it at all times.
The Wal-Mart in China carries a larger selection of unpackaged fresh meat and fish than many of the other Wal-Mart stores around the world. This is because the...

Other Papers Like Environmental Factors Paper

Environmental Factors Essay

1192 words - 5 pages Environmental Factors Paper Student Name MKT/421 June 10, 2014 Instructor Name Environmental Factors Paper Invented in 1886 by Dr. John S. Pemberton, an Atlanta pharmacist, Coca-Cola went on to become the world’s #1 selling sparkling beverage. Frank Robinson, who was Dr. Pemberton’s partner and bookkeeper, named the new beverage and designed the distinctive lettering which is still in use ("Coca-Cola History", n.d.). In 1916, it was

Environmental Factors Essay

1563 words - 7 pages ENVIRONMENTAL FACTORS your name Class Date Instructor ENVIRONMENTAL FACTORS Environmental Factors on Marketing Decisions of Costco Wholesale Corporation Environmental factors are made up of all the factors and activities that have a significant effect on managing a business. These factors have a strong influence on operating any business, particularly in marketing options (Pagell & Halperin, 2000). Environmental factors

Environmental Factors

1500 words - 6 pages Environmental Factors The global market has made a significant increase over the last two decades. More companies are making the step into the international market. Though risks are associated with this opportunity, the rewards can surpass the risks that are associated with it. When a company decides to join the international market there are many things that they need to keep in mind, including their marketing strategy and the environmental

Environmental Factors - 1257 words

1257 words - 6 pages Environmental Factors Kelloggs cereal was started in 1906 by W. K. Kelloggs (Kelloggs, 2012). W. K. Kelloggs goal was to supply people with healthy breakfast cereal. Since the startup of Kelloggs, the company has grown and is known globally. Kelloggs is known in more than 180 countries and has nearly 13 billion in sales since 1997 (Kelloggs, 2012). To understand how Kelloggs has expanded its operation globally the factors of trade practices

Tesco Macro Environmental Factors

2176 words - 9 pages Macro Environmental effects on TESCO Marketing Decision Making As macro environmental factors always effect the development and planning of every business, same as Tesco also has or will have some influences of macro environmental factors towards its marketing decision-making. Socio Culture Environmental Factors Demographic Changes Demographics are the study of the measurable aspects of population structure and profiles, including factors

Micro and Macro Environmental Factors of Stacrbucks

5882 words - 24 pages UNIVERSITY OF KARACHI KARACHI (EXAMINATIONS DEPARTMENT) Candidates bearing the following seat numbers are hereby declared to have Passed B.A. Part- II & Both Parts (External) Annual Examination 2009. Positions in order of merit as per rules. Seat Nos. 115285 Name Father’s Name MUJEEB -UR-REHMAN S/O SYED ABDUL KLARIM SHAH ZEESHAN KHAN S/O FREZAM KHAN MUHAMMAD IKHLAQ S/O NOOR AHMAD Marks Obtained 775/1000 Position Stands First 115785

Naomi Project Analyze A Selected Organization’S Environmental Factors (Legal, Social And Economic). Discuss The Operational, Managerial And Financial Issues. Provide A Discussion On The Impact Of...

1765 words - 8 pages Naomi Project BUSN300: Lower Division Capstone American InterContinental University Dolce & Gabbana is a legendary company doing business with expensive perfumes and fashions. Companies like this can keep this status by knowing how to adjust to the economic and social environment. These companies are hasty in resolving any issues that steam from a number of things such as operational, financial, or managerial areas. This paper will be

Climate Change and Refugee Issue

1869 words - 8 pages challenges of the world had ever before. Environment induced disaster is increasing day by day and has the causes of most vulnerabilities and Climate Refugees. Environmental Refugees refers “the persons who no longer gain a secure livelihood in the traditional homelands because of environmental factors of unusual scope, notably drought, desertification, deforestation, soil erosion, water shortages and climate change, also natural disasters as cyclones

Essays on Economy

1107 words - 5 pages Paper-I Principles of Geography Physical Geography i) Geomorphology : Factors controlling landform development; endogenetic and exogenetic forces; Origin and evolution of the earth’s crust; Fundamentals of geomagnetism; Physical conditions of the earth’s interior; Geosynclines; Continental drift; Isostasy; Plate tectonics; Recent views on mountain building; Vulcanicity; Earthquakes and Tsunamis; Concepts of geomorphic cycles and Landscape


5812 words - 24 pages approaches that have allowed an upsurge in the demand for relevant information to augment stakeholders’ decision-making. This journal paper is focused on describing the better accounting method or approach to promote widespread adoption of environmental accounting practices and to explore the roles that have been suggested for organization reporting of environmental policy, goals and achievements ’. There is a general consensus with


971 words - 4 pages determined in part by the decision maker's internal assessment of expected product or vendor performance and by external factors that govern the decision maker's objectives.H2: The final reference point is influenced by the decision maker's initial reference point and by environmental factors present at the time of the decision. | Summary | This study is attempt to analyse the impact of advertising on consumer buying behavior in the two

Related Essays

Environmental Factors Essay 1162 Words

1162 words - 5 pages successful marketing plan. McDonald’s is an organization that has businesses in both the domestic and global market. This paper will discuss the environmental factors that affect the domestic and global marketing decisions for McDonald’s such as the economy, social, political, ecological, cultural differences, technology, and ethical issues. The marketing decisions for McDonald’s are impacted by the global economic interdependence and the trade

Environmental Factors Essay 1122 Words

1122 words - 5 pages Environmental Factors Paper In businesses today marketing professionals are not only concerned about the marketing mix, marketing plans or targeting the right consumers, but also the rapid changes in global society. This paper will discuss Wal-Mart and describe the high-level domestic and global environmental factors that may impact the organization's marketing decisions. The discussion will also explain how Wal-Mart’s marketing

Environmental Factors Essay 1564 Words

1564 words - 7 pages Environmental Factors The intent of this paper is to examine the environmental factors that affect global and domestic marketing decisions at PepsiCo and any company that operates in both domestic and global environments. Environmental factors such as economic interdependence, demographics, infrastructure, cultural conflicts, technology, social responsibility, political systems, and laws, such as The Foreign Corrupt Practices Act influence

Environmental Factors Essay 1158 Words

1158 words - 5 pages Environmental Factors The company chosen for analysis in this paper is Johnson & Johnson (J&J). J&J was founded in 1886 in New Brunswick, New Jersey. Over the years they have grown into a world-wide company with several divisions and thousands of employees. This paper will attempt to analyze how various environmental factors affect global and marketing decisions of this leader in the healthcare industry. Economic interdependence and trade