Haroon Rashid (Assistant Professor)
Zulfqar Jahangeer MBA-FA09-022
Raza Ali MBA-FA09-026
Muhammad Sharif MBA-FA09-034
Zubair Rashid MBA-FA09-036
Umair Arshad MBA-FA09-082
COMSATS Institute of Information Technology Sahiwal
Table of Contents
1 Executive Summary 4
2 Company Summary 6
2.1 The Opportunity: 6
2.2 Mission 6
2.3 Competitive Advantages 6
2.4 Start-up Summary 7
3 Management Summary 9
3.1 Legal Form of Business 9
3.2 Intellectual Property 9
3.3 Organizational Structure 10
3.4 Personnel Plan 11
4 ...view middle of the document...
“BuyBest” starts company with five employees. The company has a single office in Sahiwal. Now a day’s people is facing a problem of buying books, software’s, and games directly from market because parents has no time to go in market to purchase these things for their children and some students have far away from the market to buy books like as BZU and COMSATS student face this problem and some have no registered software’s. So according to these problem we will offer the product and services at low cost with free home delivery services and our cost of product will not be higher then the market price. Our start-up costs will come to Rs 180000, because of our commitment to dominate the Internet market place. Our product market will expand exponentially with the advances of technology in the teaching sectors and the acceptance of technology as a teaching aid.
In geographic segmentation division of markets is rural and urban areas. Rural and urban markets differ on a number of important parameters such as literacy levels, income, spending power, and availability of infrastructure such as electricity, telephone network, and roads. According to all these points we will target the Sahiwal urban area. In the demographic segmentation, we divide the market in to groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. One reason demographic variable are often associated with consumer needs and wants. Our target market is child, young and old age people. In gender we target both male and female. In the income segmentation we shall target average income families or individuals. each generation is profoundly influenced by the times in which it grows up the music, movies, and games.
We create structure that recognizes the need for a smooth flow of ideas and implementation between sales, marketing, and website development. We can't allow the team to think as if these were separate functions. we have the president dealing with three direct reports. Admin/finance, sales/marketing, and web development. In fact we are not going to manage with a strict hierarchy, because we need to emphasize the team
On the basis of semiannual our sale will increase 20%.due to high fixed cost in the 1st six month we have net loss of (9000) Rs but the next six month our revenue will increase at 20000 Rs. Because in July –December period admission are opened. Now investor can easily judge our %change of Net income on sale.
| |2011 |2011 |2012 |2012 |
| |Jan-June |July-Dec |Jan-June |July-Dec |
|Net Profit/Sales |(1.8)% |3.43% |4.11% |7.42% |