Jacquia L. Robinson
Dr. Kimberly Anthony
July 20, 2013
In 2002 only way one would know about Five Guys is if he/she lived in either Maryland or Virginia, or if they were visiting of course. Yet, to date, Five Guys just expanded its burger industry to the United Kingdom. In efforts to stay afloat during the current recession, Five Guys opened its business to franchising – resulting in Five Guys taking the burger fast food chain by storm. In this paper we will look at Five Guys philosophy and how it sets it apart from other fast-food chains, Analyze the original values and how it remains strong today, discuss three factors that ...view middle of the document...
By ensuring nothing but the best is purchased to craft the art in its products, Five Guys have made thousands of walking advertisement. So much so, the President of the United States of America had to stop by and grab a bite (Burke, 2012).
The original values of Five Guys were to serve only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in pure peanut oil. Values that developed from a book written by J. Willard Marriot Sr. stating, “anybody can be successful in the restaurant business if you serve a good product, (have a) friendly and clean atmosphere and reasonable price.” (Joiner, 2012). Five Guys distinguished itself through only serving not only quality products, yet fresh –never frozen- products. Its original values have made its burgers and fries worth the price and the wait, so much so people are requesting them for catering. Yet, Five Guys remain firm to its “No Delivery and No Frozen Food” policies. If one places a mass order, he/she must be prepared to pick it up – ask the Pentagon.
When goes into Five Guys they see simplicity – burgers, fries, hotdogs and grill cheese. Unlike the multiple fast food chains, Five Guys stuck to its simple business strategy “sell burgers and fries while implementing quick and crucial cooking procedures (press down on the burger just once) that result in a quickly delivered, but juicier, more upscale burger than McDonald's.” (Rosenwald, 2006). While further distinguishing itself, Five Guys sought out the best ingredients for its services, instead of the fast ingredients like other burger restaurants. Five Guys ensured the customer was getting the quality meal they paid for. They do not make burgers and fries unless it is ordered; ensuring its guarantee of being fresh is pursued and displayed to its customers. To show its workers that they value them honoring the business mission, Five Guys give bonuses - the money others would use for advertising- to the unit that ranked highest in its efforts (Joiner, 2012). This action implores happy workers; which leads to successful business.
Murrell stated in, his interview with USA Today, his innovative approach is simple: “Treat your employees and customers right. "Find something you love to do and just do it. Make sure your heart's in it," he says....