Table of Contents
EXECUTIVE SUMMARY 1
INTRODUCTION TO ENGRO PAKISTAN 2
FOOD INDUSTRY IN PAKISTAN 3
ENGRO FOODS 3
RESEARCH AND DEVELOPMENT AT ENGROFOODS 4
STRATEGIC INTERNAL AND EXTERNAL AUDIT 4
STEEPLE ANALYSIS 4
PORTER’S FIVE FORCES MODEL 6
THREAT OF NEW ENTRANTS 6
BARGAINING POWER OF SUPPLIERS 7
BARGAINING POWER OF BUYERS 7
AVAILABILITY OF SUBSTITUTES 7
COMPETITIVE RIVALRY 8
SWOT ANALYSIS 8
INDUSTRIAL SWOT ANALYSIS 12
IFA AND EFA FOR ENGROOFOODDS 15
COMPETITIVE PROFILE MATRIX (CPM) 17
CORE COMPETENCIES & KEY SUCCESS FACTORS 18
COMPETITIVE ANALYSIS 19
INTERNAL EXTERNAL (IE) MATRIX 20
GRAND STRATEGY MATRIX 21
SUGGESTIONS AND ...view middle of the document...
Therefore, Engrofoods has a large number of consumers throughout the country.
After the introduction The Engrofoods Limited mission and vision statement, External and internal audit, steeple analysis, situational analysis i.e; SWOT analysis, IEF matrix and EFA Matrix , CPM, IE matrix and at the end Grand Strategy Matrix of company has also been done. The company core competencies also discussed. Finally, certain recommendations are also given at the end of the report.
Introduction to Engro Pakistan:
Engro Chemical Pakistan Bound is the additional better ambassador of Urea fertilizer in Pakistan. The aggregation was congenital in 1965 and was aforetime Exxon Chemical Pakistan Bound until 1991, if Exxon assertively to bankrupt their fertilizer business on a all-around base and awash off its disinterestedness of 75% shares in exact company. The Employees of Engro, in affiliation with arch all-embracing and bounded banking institutions bought out Exxon disinterestedness and the aggregation was renamed as Engro Chemical Pakistan Limited. Engro is an accessible bound aggregation listed on the Stock Exchanges of Karachi, Lahore and Islamabad.
The arch action of the Aggregation is manufacturing, purchasing and business of fertilizers. The Aggregation is as well complex in the assembly and business of seeds and has invested in collective ventures affianced in Chemical accompanying activities. As allotment of its about-face strategy, authoritative absorption was acquired in a aggregation alms automated solutions in automation and control. A new milk bulb has been accustomed at Sukkur the milk is branded as Olper’s.
Products of Engro Corporation:
• Fertilizer Business:
• Engro Energy Limited:
• Engro Innovative Automation Limited:
• Engro Vopak Terminal Limited:
• Engro Asahi Polymer &Chemicals:
• Engro Food Limited:
Food industry in Pakistan:
The aliment and its affiliated articles industry is advised Pakistan’s better industry, and is believed to annual for 27 percent of its value-added production. Trade sources appraisal the sector's absolute amount of assembly is over rs.46 billion (rs.58.00 according usd 1.00 at the accepted barter rate). Pakistan’s aliment industry produces affable oils, hydrogenated vegetable oils, sugar, flour, dairy articles such as milk, butter, yogurt, cheese and ice-cream, biscuits, breads and confectionery, bake-apple juices and bake-apple abstract drinks, carbonated beverages, bite foods based on rice, potatoes, blah and pulses, candy chicken, jams, jellies, squashes, sauces, pickles, and some cereals and canned fruits. The fish, meat, bake-apple and vegetable sectors are arrested partly for abridgement of cable infrastructure, including accumulator and bus line facilities. Government behavior and affairs are accepted to abundantly access the development of seafood’s industry. Development and accomplishing of milk standards is as well capital to ascertain milk amount based on...