This website uses cookies to ensure you have the best experience. Learn more

English 101 Essay

745 words - 3 pages

America Rodriguez
Marketing Management 309E-01
Professor Aiello
December 6, 2014

Keurig Coffee Makers
Over the past few years, Keurig’s single-serve coffee pods and machines have been popping up in homes and offices across the country. These fairly new products put a spin on an old staple, and they’ve taken the coffee industry by storm since their introduction to the market. Keurig (derived from the Dutch word for “excellence”) has become a household name in the last few years, but the popular coffee makers were actually developed over two decades ago by a pair of college roommates named Peter Dragone and John Sylvan. The team came up with the concept to solve a common problem. ...view middle of the document...

The marketing mix for Keurig
The first component of the marketing mix is product. The Keurig is a fast brewing single serve coffee brewing system. The product offers many features and is designed to help consumers live a better, more comfortable life. The Keurig coffee maker would be classified as a shopping product because this is a product that will be purchased infrequently and the consumer is likely to do a certain amount of comparison-shopping on the basis of quality, price, and style.
The second component of the marketing mix is price. Based on its unique selling proposition as the first, best, single serve brewing system Keurig is currently using a value-based pricing strategy for their Keurig machines. The Keurig quality is a large part of the value the consumer expects to pay for and receive when purchasing this product. The third component of the marketing mix is place. The Keurig machines are distributed through both indirect marketing channels (select grocery stores and national retailers), as well as directly from Keurig, using the selective distribution strategy. This ensures the product is visible and available to consumers at more than one, but not all, retailers and enables Keurig to maintain the perception of value the...

Other Papers Like English 101 Essay

English 101 Streecar Named Desire Essay

780 words - 4 pages Tom Ciocia English 102 Professor Melo 12/13/14 A Streetcar Named Desire Essay Throughout the play Blanche compare’s Stanley’s behavior as animalistic. In many different situations throughout the play Stanley prove’s Blanche’s Ideal of how he acts as an animal. I believe that this is true based on how blanche describes him in these situations. The first instance where Stanley show’s how he act’s like an animal, is in the

Reflective Essay

674 words - 3 pages Quintae Dorsey July 24th, 2013 English 101 Joshua Thusat Reflection Essay When I enrolled into my English 101 class I thought passing the class would be very easy. Previously, I had taken an English 101 class at my old University and received an “A”, so I was highly confident that I would excel in all of my assignments without concerns; I was very mistaken. Every essay that I have done, (except learning logs) I had to re-do because of flaws

I Will Never Forget

633 words - 3 pages writing essays, coming up with my own ideas, and stop repeating my writing when I write essays. Coming into English 101 freshman year was something that I was kinda afraid of. In high school English class never served as my strong point and I found myself constantly frustrated and confused as to why I never got the grade I felt I deserved. I would write essays to get it over with, using other people’s thoughts and ideas to support my less important


1291 words - 6 pages Sydney Hirschman English 101 Due July 18th 2012 Words:1254 Robert Fuentes Americanization For many years, the United Sates has been attracting immigrants from a variety of different races, countries and religions to come and live in a land full of freedom and opportunity. These immigrants are slowly but surely turning America into a culture melting pot, giving it the most diversity people have seen in a lifetime. Although it is a

Roman History

784 words - 4 pages Week 3 Roman Contribution Essay – The Roman Alphabet HIS 101 – History of Western Civilization I Abstract This essay will explore the Roman alphabet, a contribution from the Roman Empire which is used today in the modern world. A contribution so great yet sometimes overlooked. This Roman alphabet was known as the Classic Latin Alphabet. This essay will describe the changes that have taken place to give us the current alphabet used in

Homeland Security

821 words - 4 pages Adam Tennis Professor Martinez English 101 140531 Writer’s Checklist for Cause and Effect Essay 1. Have I identified the cause or effect I am analyzing in my thesis? 2. Have I explained the cause-and-effect relationship convincingly? 3. Have I organized my causes and/or effects logically? 4. Have I used sound logic? 5. Have I concluded my essay effectively? 6. Have I proofread thoroughly? Adam Tennis

Us History

1614 words - 7 pages . With support from a group of London merchants, they and additional recruits from England, totaling 101 men and women, set out for Virginia in the May flower in September 1620. Poor navigation brought them to the American coast, nearby the settlement of Plymouth. Half of these people died of illness and malnutrition during the first winter. The first English community in New England (Plymouth) was soon overshadowed and absorbed by more

Reflective Essay

922 words - 4 pages Writing 101: My Trials and Tribulations Writing 101 As my first English college course nears its end, I can’t help but be proud of the minor yet significant improvements I have made throughout the last eight weeks. I enrolled in WRTG 101S to meet my general education requirements, but also to refresh my reading and writing skills, as it provides the foundation for most other college courses. When I began WRTG 101S, I was uneasy with the

Tut Letter101/3/2015

6009 words - 25 pages ENG2602/101/3/2015 Tutorial letter 101/3/2015 GENRES IN LITERATURE AND LANGUAGE: THEORY, STYLE AND POETICS ENG2602 Semesters 1 & 2 Department of English Studies IMPORTANT INFORMATION: This Tutorial Letter contains important information about your module. CONTENTS Page 1 INTRODUCTION .......................................................................................................................... 3 2 PURPOSE


636 words - 3 pages Narrative Essay Elena Camille Biddle English 101: Research and writing 1 Formal Essay #1 I met Colleen Leavy six years ago at the Steubenville Ohio Franciscan University Youth Conference. The first thing I ever said to her was, “I’m going to burn your house to the ground.” She looked at me like I was insane, but then she replied saying “not if I blow you up first.” I was so surprised. But it made me want to become friends

Communation Between Men and Women

932 words - 4 pages Communication Between Men and Women Jennifer Kelley English Composition 101 Professor November 5, 2013 The most powerful essay that I have read to date from Patterns of College Writing would be “Sex, Lies, and Conversation” by Deborah Tannen. In her essay, she talks about how men and women have very different communication styles and how this can adversely affect marriage if a common ground communication style is not reached

Related Essays

Discriptive Essay English 101 A+

632 words - 3 pages ENG121: English Composition Trudie J Harris PROF: Allison Robertson Sept 30, 2010 I was 12 years younger with long flowing hair, youthful full sparkling green eyes with few golden speckles. My lips were freshly glossed and glimmering with the reflection of the bright spring sun. I walked with a long stride, my confidence radiated in my long athletic legs as I stepped out of the car. A successful confidence exuded from stride as I

English 101 Proposal Essay Legalizing Industrial Hemp

1093 words - 5 pages ENG 101 Proposal Essay (Legalizing Hemp) Using Hemp to Boost Kentucky’s Economy It’s no secret the economy is failing. On both a state level and national level, but what Kentuckians don’t realize is how easy it would be to fix our economy. Since the decline of tobacco production in the state of Kentucky, producers have been forced to do two things. Either replace their tobacco and find a new crop to plant or get a new job and stop

How To Format Your Hard Drive I Had The Assignment In My English 101 Class To Write A Process Essay Or An Instructional Essay. This Is An Instructional Essay

1013 words - 5 pages How to Format Your Hard DriveAre you tired of freezing? Fed up with waiting until the cows come home for your computer to complete a task? Devastated when the computer locks up so tight that you have to turn off the power to your house so it will shut down? Well, if you are like most computer owners, you understand how frustrating and expensive a computer can be. Taking your computer to the repair shop and paying high technician fees can be a

English 101 Term Paper

2193 words - 9 pages Social Media, Do They Really Make Us More Social? In today's society, many people of all ages use social networking sites like Facebook, Twitter, MySpace, Instagram, and many more through their phones and computers. These social networking sites allow people to find, connect, and have relationships with just about anyone, from a classmate in your English 101 class to the pretty girl or boy you just met in last night's party. Browsing