The Dangers of Energy Drinks and Our Youth
Imagine being the mother of a young fourteen year old son. During one of his basketball games, he is pumped and showcases real talent on the court. He is on fire the first three quarters of the game. Suddenly you begin to recognize an odd shift in his performance. He looks flushed, his pace slows down, and his movement begins to appear sluggish. Suddenly, while running up the court, he crashes to his knees, and nearly faints. What could be the culprit behind this unusual occurrence? A caffeine rush delivered from an energy drink that was ingested and responsible for inflecting a 160 milligram jolt of caffeine into the body of this young ...view middle of the document...
As a society, are we the least bit aware of the actual impact energy drinks have on our teens. It has been proven that caffeine is the most widely used mood altering drug in the world (Issues & Controversies, 2014). With this being said, we should also take into consideration how much of an easy access it is for teens to obtain as well as consume.
Beverages that consist of drugs that act as catalyst, which mainly consists of caffeine are known as energy drinks. They are consumed within our culture to increase mental and physical stimulation. The majority of the products that exist are carbonated, yet some uncarbonated by-products do exist (Huffington Post, 2013). A few of the active ingredients within these drinks include large amounts of caffeine, sugar, artificial sweeteners, and aspartame. Some of the popular energy drinks brands are Red Bull, Monster, Rock star, and Full Throttle. Local grocery stores, gas stations, and convenience store shelves are stocked with these beverages.
How unaware are we as a society in regards to how detrimental this growing trend is that is putting our teens at risk? The progression of this movement is flourishing at a distressing rate. According to a recent study organized by the Journal of Pediatrics, teens make up 30-50 percent of the population that monopolize the purchasing and consumption of energy drinks (Huffington Post, 2013). This is due to the fact that they are exposed to easy access of obtaining this type of product. These beverages are readily available, and fully stocked at every local grocery retail establishment. Warning labels have been put on containers of one of the most popular manufactures, “Monster”, which happens to be the biggest distributors in the industry. (Huffington Post 2013) On these labels, they send out a message of advisory, and consumer responsibility. “Limit 3 cans per day. Not recommended for children, pregnant women, or people sensitive to caffeine.” (Huffington Post, 2013).
Even though the manufactures of the “Monster” energy drink protests in its very own warning labels that they do not condone that children consume their product, they still have engaged in direct marketing towards minors. A lawyer named Dennis Herrera took the initiative to bring forth a lawsuit against “Monster” with claims of marketing specifically designed to captivate the interest of teens. For example, a social media network referred to as the “Monster Army”, was created. Here, young teens are utilized as tools of endorsement. Representatives from the Monster Empire attend school functions and use them as a platform to carry out proficient product placement. Athletes that perform well during their games are offered a spotlight of recognition. The students are acknowledged, for their excellence, and photographed with four packs of 16 ounce cans of Monster drinks, and posted on the company’s social media site. (Huffington Post, 2013)
There are several risk factors...