This website uses cookies to ensure you have the best experience. Learn more

Enchanted Kingdom Essay

2400 words - 10 pages

Enchanted Kingdom:
The Magic is Here

The point of view of the marketing manager is the one taken since he is the one responsible on situations concerning demands.


• It is the pioneer theme park in the country boasting seven fantastic theme zones and imported rides and attractions.
• Aside from its 21 rides and attractions, all of which are imported from the United States, Germany, and Japan, there was a wide variety of food outlets, specialty shops, and video game centers in Enchanted Kingdom.
• Enchanted Kingdom has some musical entertainment too. Visitors could also swing to the beat of live-wire musical ...view middle of the document...

Enchanted Kingdom was projecting an imported image; targeting those who belong to the AB Social Class. With that being said, it is expected to carry out high class services to fulfill the expectations of their target market.

EK positions its theme park services as one with a world-class experience. Having been accredited with the International Theme Park Inc., it boasts an imported image and quality safety to its customers.

Enchanted Kingdom offers a variety of rides and attractions that is different to other theme parks, recreational parks, and other local carnival operators. It has 7 theme zones with 21 different rides and attractions, food outlets, specialty stores and videogame centers.

Prices may vary depending on the type of package visitors are going to purchase. There are two kinds of School package, first is the Edutainment. It is a guided tour of the park, where the students travel around the place while acquiring knowledge from various topics in Math, Science and History. The cost rate of this package depends on the type of school; for Public Schools (Pre-school to High School), tickets are priced at P150 (student) and P180 (parent) from Wednesdays to Thursdays, P200 (student) and P220 (parent) from Fridays to Sundays, with a maximum of 50 students good for a whole day trip – for every 25 paying students, one who Free of Charge (FOC). Private School Rate (Pre-school to College Level) are as follows: P180 (student) and P180 (parent) from Wednesdays to Thursdays, P250 (student) and P270 (parent) from Fridays to Sundays, with a maximum of 30 students good for a whole day trip – for every 10 paying students, one who Free of Charge (FOC).
The second package is the Discover EK Pass, where EK experience is the main part of the trip. There are 3 choices to choose from for a minimum of 50 students; EK2, EK4 and Special EK4. The price rate of EK2 is P140 (student) and P160 (parent) from 3-5 pm, P160 (student) and P180 (parent) from 1-5 pm for EK4, both can be enjoyed every Wednesdays and Thursdays. For Special EK 4 price rates are P180 (student) and P200 (parent) for 5 hours during Fridays and Saturdays. For every 50 paying students, one is FOC (Pre-school to High School).
Another package is the Travel Agent’s Package. For 1-299 Pax there are 2 complimentary tickets per 15 paying guests, 3 complimentary tickets for a Pax of 300-499, 4 for 500-799 Pax and 5 for 800 Pax and above, each with a 10% discount rate.
EK is located in Sta. Rosa Laguna, which are 30-kilometers away from Makati City.

Enchanted Kingdom is infrequently advertised on televisions and there are hardly any posters or fliers being spread around for the theme park’s promotion.

EK’s crews, its current and potential customers, and its sponsors. The people who visit the theme park are part of the park’s atmosphere. Usually, EK targets students on field trip or foreigners from...

Other Papers Like Enchanted Kingdom

Robin Hobb’S Assassin’S Apprentice And The Hobbit By J. R. R. Tolkien Conformity To The Genre Of Fantasy

1264 words - 6 pages , ‘wizards’, who are mythical practitioners of magic and wizardry, have the ability to cast spells, in one-scene Gandalf uses an enchanted sword that lights up in the darkness of the cave. He took out his sword again, and again it flashed in the dark by itself. It burned with a rage that made it gleam if goblins were about; now it was bright as blue flame for delight in the killing of the great lord of the cave. (Tolkien, 1937. p 49) In comparison

Basking Sharks Essay

1519 words - 7 pages . It is common to find these sharks wandering the surface of coastal oceans. During the winter these specific sharks are rarely seen. However according to shark trust, it states that, “The majority of records from the United Kingdom, Japan and Newfoundland are from water 8–14°C in temperature, although most records from New England are in water from 11–24°C with most of these over 16°C. It seems to prefer ocean fronts where different masses of

The Frog Prince

1221 words - 5 pages broke. And the third night he did the same. But when the princess awoke on the following morning she was astonished to see, instead of the frog, a handsome prince, gazing on her with the most beautiful eyes she had ever seen and standing at the head of her bed.       He told her that he had been enchanted by a spiteful fairy, who had changed him into a frog; and that he had been fated so to abide till some princess should take him out of the spring


1704 words - 7 pages . The buses came every five minutes and different buses went to different places. The bus that we hopped on the first day was the bus that was going to the Magic Kingdom.         When we got to Disney's Magic Kingdom and stepped off the bus I could already hear the music playing and the cheers from all the people that were already there enjoying themselves. The line going in to the park was outrageous but since we were staying in a Walt

W Hong Kong Compare with Hong Kong Disneyland Hotel

2667 words - 11 pages | Recreation and entertainment | Wet®Outdoor Heated Pool | Swimming pools | | Outdoor Jacuzzi | Gym Room | | Bliss® Spa | Outdoor Ball Games(soccer or basketball) | | FIT/Gym Room | Mickey Maze | | | Storybook Playroom | | | Kingdom Gifts | Restaurants and Bars | WOOBAR | Enchanted Garden Restaurant | | Kitchen | Walt's Caft | | Sing Yin Cantonese Dining | Crystal Lotus | | WET®Deck | Grand Salon | | | Sea Breeze Bar

On the Night of Your Birth

1830 words - 8 pages had arrived, once they held me in their arms, they began to rejoice. Nancy Tillman, in her book On the Night You Were Born, gives voice to the rhythm of words that might have been spoken on night you and I were born:1 On the night you were born the moon smiled with wonder. The stars peeked in to see you, all safe and tucked under And the night wind whispered and called you by name And said with a sigh, life will never be the same So enchanted with

Review on Stairway to Heaven

2147 words - 9 pages interpreting imminent disaster, as Robert Plant is someone who is well-versed in Celtic old lore and history of Great Britain. In ancient times this would be a horrible sign for a kingdom, as it would represent the camps of a massive army coming to invade, and the foreboding statements of everyone else who sees the plumes of smoke. The fourth verse of the song talks a great deal, metaphorically, about death and thereafter. The lines, “And it’s

Smurfing in Cs Go

4238 words - 17 pages Harry Potter and the Sorcerer's Stone Harry Potter and the Sorcerer's Stone Harry Potter and the Sorcerer's Stone.jpg Author J. K. Rowling Original title (if not in English) Harry Potter and the Sorcerer's Stone Country United Kingdom Language English Series Harry Potter Genre(s) Fiction Publisher Bloomsbury Released July 2, 1998 (UK), June 2, 1999 (US) Preceded by None Followed by 'Harry Potter and the Chamber of Secrets ' Harry

Scarlet Letter

4491 words - 18 pages , we had killed every bixie we could find. Waiting patiently for a named to spawn, we heard rumors of ghouls attack WC but were later told was not true. No named ever spawned and it was pretty much a bogus event, but worth telling.Enchanted Kingdoms Goodwill Event Thursday 21/02/02 8pm G.M.T on Antonius Bayle Georgia [2/18/2002-6:32:10 AM] Comments[0] Kildurin writes: Enchanted Kingdom Guild on Antonius Bayle server are pleased to anounce their


2424 words - 10 pages multicultural society. Be thrilled by the ultimate movie magic at 4D Magix as it offers visual, sound and environmental effects! An experience not to be missed! The next attraction will be the Dolphin Lagoon where you will be given a chance to meet the rare pink dolphins. Be enchanted by the performances of these two mammals. A visit to The Underwater World is next. At the Butterfly Park and Insect Kingdom, you will be captivated by the beauty of the

Strategic Change Management

5017 words - 21 pages 'the best long haul funds and assurance business inside the United Kingdom. 1.1 Discuss models of strategic change This report for the most part analysed about the establishment of the relationship in a key change, related issues when the fundamental change happen, stakeholders who take an enthusiasm for a change for development of the affiliation and execution of legitimate key change for ensuring of ongoing change. (Appelo, J. 2009

Related Essays

Enchanted Kingdom Case Study

2885 words - 12 pages I. Title of the Case Enchanted Kingdom: The Magic Lives On and On II. Executive Summary of the Case Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of the theme park. However, due precarious economic conditions prevailing in late 1997

Concert Paper

670 words - 3 pages into a handsome prince. The Nutcracker Prince turns the Stahlbaums house into the Land of Snow. The Snow Queen and the Nutcracker Prince dance with the Snowflakes. Clara and the Nutcracker Prince depart for the Kingdom of Sweets in an enchanted sleigh. The dances moves were so peaceful it makes them grab your attention and it was smooth, and balance. It made me think that they wanted the audience to dance with them, and it made me grind my teeth

Transformation Of Life Essay

935 words - 4 pages journey and carries the responsibility to protect his land and his people. He crosses the return threshold and becomes at peace with both himself and his kingdom, leading a life free of any worries or cares. While living in “an enchanted moment” (Allers, Minkoff, The Lion King), Simba marries Nala and becomes the father of a newborn cub. Free to live happily in the restored Pride Lands, Simba turns into a courageous full-grown lion and lets go of

The Major Change In Sui, Tang Song Dynasty

604 words - 3 pages politics. Finally it came to an end when the border troubles with northens nomadic people called the Khitan, which lead to the final collapse of Tang dynasty in 907. The Song dynasty was a ruling dynasty in China From 960 through 1279. Song dynasty was followed by Yaun dynasty and Song succeeded the five dynasties and kingdom periods. Song dynasty was the first government in the world history to issue banknotes, paper money. The Chinese