This website uses cookies to ensure you have the best experience. Learn more

Emc Compared To Ama Essay

607 words - 3 pages

Europe’s EMC Compared to U.S AMA
Norman Hunter
MBA 505
January 10, 2014

This paper is a comparative viewpoint on the similarities and differences in the governance and leadership between the American Statement of Ethics and the European Marketing Confederation Code of Conduct, and how these differences impact decision-making and governance of U.S. and European marketing. The limits may be less evident when matching U.S. and European marketing practices. After reviewing what is accepted what is legal or ethical in one country is possibly illegal in the other, or vice versa.

The European code of conduct is issued by a board of directors, outlining specific behaviors required or prohibited as a condition of ongoing endeavors by individuals. These are rigorous standards enforced by company leaders
The American Marketing Association’ statement of ethics, ...view middle of the document...

The codes attempt to regulate behavior in very different ways. Ethical standards generally are wide-ranging and non-specific, designed to provide a set of values or decision-making approaches that enable employees to make independent judgments about the most appropriate course of action. Conduct standards usually require little judgment; you obey or incur a penalty, and the code provides a fairly clear set of expectations about which actions are required, acceptable or prohibited. Conduct standards generally require little judgment; you obey or incur a penalty, and the code provides a fairly clear set of expectations about which actions are required, acceptable or prohibited.
Yucel (2004-2014), “Because of differences in cultural and legal environments, for instance, it is illegal to use any comparative advertising in Germany” (Universal Marketing Strategies of a Global Company). In some European countries as of 2013 it is now not legal to use the bait and switch tactics and is in the implementation of being regulated.
Even with the euro-zone recovering from an economic crisis, trading with Europe offers huge possibilities for the United States. With the advancement of technology and the use of the web for advertising the aspect of privacy is a hurdle to accomplish for any U.S. marketer, since Google and other social media are in question as to their privacy practices in Europe.
It is in the best interest ethical marketing a combination of both Europe and the United States to combine both types of behavior code, combined into a universal document that blends principles for the correct action with a list of actions that are necessary or forbidden. An in-depth study of public policies and selling techniques that predominately influence the gap between the two countries will need to be made.

Caux Round Table. (2003-2013). Retrieved from
Yucel, R. (2004-2014). Globalization of Markets, Marketing Ethics and Social Responsibility. Retrieved from

Other Papers Like Emc Compared to Ama

The Moths by Helena Maria Viramontes

1297 words - 6 pages fineries of crocheting or embroidery and I always pricked my fingers or knotted my colored threads time and time again while my sisters laughed and called me Bull Hands with their cute water-like voices." The narrator has large and strong hands as compared to her sisters. She tries to participate in the activities that young woman are meant to but she is unable to achieve the wanted result. Her sisters call her Bull Hands meaning that they are

Export Strategy Essay

2221 words - 9 pages available. The initial planning effort itself gradually generates more information and insight that can be incorporated into more sophisticated planning documents later. From the start, the plan should be viewed and written as a management tool, not as a static document. For instance, objectives in the plan should be compared with actual results as a measure of the success of different strategies. Furthermore, the company should not hesitate to

Cloud Computing

3888 words - 16 pages a framework and assess their frequency of research. The paper will then identify changes in the assessment of requirements and proposed solutions compared to publications prior to 2011. It has been found that the most researched sub-factors of security requirements are: Access Control, Data Integrity and Privacy & Confidentiality. Most under-researched areas are Recovery and Prosecution, with Non-repudiation and Physical Protection closely

Eagle Manufacturing Company Case Study

3592 words - 15 pages analysis of lead times and delivery dates for all transaction requirements. This should be compared with workload data available through various industry organizations as well as supply market data from his buying staff. This will become the basis for either increased staffing and/or the establishment of cross-functional teams. - An analysis of the dollar impact of all supply items purchased should be accomplished to determine where his buying

Capital Punishment

1601 words - 7 pages are mentally ill, and it is ethically wrong to put mentally ill patients to the death. * In most cases people who can afford to hire the expensive lawyers often survived from such kind of capital punishment. People who are poor, and cannot afford to get a quality legal assistance becomes the victim of this penalty. * Some of the experts believe that life prison is a more effective punishment to control crimes as compared to the death

Teamwork in Production and Operation Management

1453 words - 6 pages maintains its reputation as one of the well-known brand in the market. It is important to mention that exposure alone would not be sufficient for Sony if it wasn’t complemented with good quality. The prices of Sony’s products are generally on the high-end compared to other manufacturers producing similar products. The high prices are, however, justified as we mentioned earlier by the high quality of their products. Their products’ prices are

Us as a Residual Welfare System

3507 words - 15 pages with the movement made up of both employed and unemployed, young and old. There was a widespread demand for government relief including government sponsored health protection. In 1937 a bill was passed to provide relief for unemployment and benefits for the retired, healthcare reforms were not include as the unemployment assistance was prioritised over the healthcare reforms. In 1938 another push for healthcare reforms was opposed the AMA who was

Bangladesh Budget Fiscal Year 2016-17

1556 words - 7 pages Finance Minister AMA Muhith is set to place the national budget for the next fiscal year (FY17) in parliament this afternoon with a outlay of Tk 340,605 crore.   Muhith will place his 8th consecutive budget as finance minister of the AL-led coalition that has been in power since 2009. Muhith is expected to start his presentation using Powerpoint at 3pm.     The new budget eyes a GDP growth target of 7.2 percent, up from the outgoing

Legalization of Marijuana

2092 words - 9 pages cannabis has been known to treat asthma, and has actually stopped an asthma attack dead in its tracks. The American Medical Association (AMA) tried to fight the propaganda that the leading companies that were threatened by hemp, but, in the end, they were unsuccessful. One of the leaders of the criminalization of cannabis, William Randolph Hearst, owned a newspaper that toted that it is “the killer weed from Mexico.” This “killer weed” was

Binge Drinking Notes

5031 words - 21 pages reported that they were heavy drinkers versus 45 percent of the students who were not members of fraternities. A similar situation was also true for females, and 80 percent of sorority residents reported heavy alcohol abuse compared with only 17 percent among nonsorority members. Binge drinking is also associated with athletics. College athletes are more likely to be binge drinkers than nonathletes, including both male and female athletes

The Healthcare Future of Apns

708 words - 3 pages . As a result, by 2007, VA patients experienced higher quality and significantly lower-cost care compared with similar Medicare populations. Geisinger is noted in the report as an organization that that transitioned from a high-cost, specialty-focused medical facility to an organization of high value. Geisinger’s vision includes “having staff work up to the limit of their license” and to “redistribute caregiving work to increase quality and

Related Essays

Animal Research And Testing, Is It Ethical?

2218 words - 9 pages , known as vivisection. Throughout centuries medical research has been conducted on animals. “Animals were used in early studies to discover how blood circulates through the body, the effect of anesthesia, and the relationship between bacteria and disease” (AMA 59). Experiments such as these seem to be outdated and actually are by today’s means, scientists now study commonly for three general purposes: (1) biomedical and behavioral research

Pros & Cons Of Legalization Of Marijuana

3312 words - 14 pages , 1961). This campaign also included several racist remarks and comments such as “Reefer makes darkies think they’re as good as white men” by Harry J. Anslinger (Szalavitz, 2014). The government also based many of their arguments on false studies, and instead chose to spread propaganda to push their agenda. The Marihuana Tax Act of 1937 was passed by different reports and hearings, despite the American Medical Association (AMA) being opposed to it

Health Policy Issues Essay

2187 words - 9 pages too many Americans without access to health care. The AMA and the AMA-MSS have been involved in policy development, community service, education, and awareness efforts (Associaltion, 2012). The American Medical Association is a leading activist promoting health care policy development, community service, education, and awareness to remedy the problem of health care access. The AMA aims to improve patient safety by providing model

Impact Of It On The Gdp Of India

1379 words - 6 pages 2015-16, compared to 6.4 per cent in 2010-11. Employee strength would surge to 3,750,000 during the same period, making India the second largest employer of IT professionals after the US. In 2010-11, no. of such people were 2.5 million (directly), 8.5 million (indirect job creation). The revenue generated from IT hardware/software & services was 88.1 billion in 2010-11 and expected to rise to 193.1 billion by 2015-16. Since India's GDP