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Effects Of Technology On Consumers Essay

5229 words - 21 pages

Article Analysis

Of

“Employee Training Key to Dodging Business Risks and Protecting Consumer Rights When Utilizing New Technology.”

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Business Management and Marketing, BAD 602

Spring 2011

Research Paper
Presented to: Dr. Caroline Akhras

Prepared
By

abir Nasr
ID#:20104020
&
Hadi Mouaness
ID#: 20093941

May 26, 2011

Abstract:

The paper studies the effects of new technologies on consumer and the need to know their rights when it comes to the use of such technologies in the workplace. In addition, the employees should be aware of the rules governing the new technological innovations .Hence, ...view middle of the document...

To survive in such environment, business innovations turned out to be the ultimate solution. To this end, firms are beginning to use more technologies to boost efficiency, reduce their costs, and increase the synergies with its customers. However, some firms are poorly performing because they are lacking the know-how about the use and understanding of the rules governing such technologies and their impact on the customers and on the business in general. The articles we are faced with supports the view that new technological tools are playing a supportive role in assisting managers and businesses in their daily operations.

“Employee Training Key To Dodging Business Risks And Protecting Consumer Rights while Utilizing New Technologies.”

By Stephanie Sheridan and Alison Williams.

This paper highlights the necessity of rules and that the success of every company lies on providing their employees with the training and knowledge necessary to successfully implement those rules and thereby strengthening the customer-employee relationship. The paper refers to an article published in the employee Relations Law journal. The topics in the article will be studied and reviewed thoroughly followed by an assessment of their legitimacy and relevance to the work environment especially in Lebanon.
The article written by Sheridan & Williams: “Employee Training Key to Dodging Business Risks and protecting consumer Rights When Utilizing New Technologies’’ presents a thorough appreciation for the rules governing new technologies such as biometric scanning, personalized marketing and gift cards. Sheridan& Williams, being both experts in the fields of business and commercial litigation emphasized the importance for companies to build on the new opportunities offered by the market to strengthen their position. The objective of the article was to acknowledge the significance of consumer’s rights and the need to prepare employees to tackle these new programs, in addition to being aware of the risks that might follow.

Me and my partner Hadi will be studying and evaluating the article in detail supporting our analysis with the use of several other articles discussing technological devices, their usage in firms and companies, their benefits as well as the inherent limitations that might result and the recommended steps to be taken in each case.

Summary

In their article: “Employee Training Key to Dodging Business Risks and Protecting Consumer Rights When Utilizing New technology’’. Stephanie Sheridan and Alison Williams expressed their concern regarding the new technology being offered and its impact on both the individual level and the organization as a whole. Sheridan and Williams emphasized on the critical role of employees when faced with new technologies. They highlighted the importance of a new training program that assist them in their daily operations and provide them with a basis for learning in order to cope...

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