Effects Of Quality Management On Domestic And Global Competition

1669 words - 7 pages

Effects of Quality Management on Domestic and Global Competition
University of Phoenix
MGT 449
February 29, 2012











Individual Effects of Quality Management on Domestic and Global Competition Paper | Write a 700- to 1,250-word paper in which you compare and contrast quality management at two organizations in the same industry. * One organization must compete in the domestic market and one in the global ...view middle of the document...

In the domestic market the buyers and seller are local or from within the country. The domestic marketers supply their goods and services in their own country and meet local competitors in the market.
The global market product is the concept to release with the view of selling or competing internationally. Global marketing is important for products and services of those companies, which have worldwide demand, like food, automobile, or cosmetic companies. In such market the company will have competitiveness in the local market but also in the international market and to ensure longer competition the company needs to maintain quality of product or service by working on totally quality management methods. In this paper, the subject to discuss is the effectiveness of quality management in global and local market and the comparison of two different organizations from the same industry based on total quality management. According to Shu, Jiang, and Malter (2010), “A comparison between domestic alliances and a set of specific international alliances shows that effects of knowledge management practices on innovation are heterogeneous across global markets.”
Quality management is an approach used by many organizations in the market. Quality management is the process of understanding customer priorities and requirements, designing the product, and the life cycle of product according to the demand and to plan the availability of the product or service in the market and within the reach of targeted audience. At the present global and local markets are flooded with products and services and every company tries to win the confidence of their target audience, which has increased the competition among marketers. To attain excellent position in the market and retain the dominance of their product the company must use quality management techniques to boost competitiveness in the market by advancing the features of products or services.
In different industries like the automobile industry, pharmaceutical industry, airlines industry, etc., companies are launching their products, which are serving locally and globally. For instance, Toyota Motor Company (TMC) but is serving in the domestic market.
TMC is the leading Japanese automobile company, which is serving globally and has competition at the international level (Azzam, Aries, & Shikun, 2011). Mitsuoka is the Japanese automotive company running domestically. The reason for their popularity is the highest level of quality management in their service and operations.
* Describe or diagram a process or procedure that is similar between the organizations. Explain the process or procedure from beginning to end.
Quality management not only contributes to the product development but also affect the economic growth of the country and its competitiveness. Like quality management techniques have played an important part...

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