The Effects of Mass Media
University of Phoenix
October 2, 2012
Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe.
Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst ...view middle of the document...
Instant information turned into a commodity as the importance of news became more valuable to Americans. It made it easy for military, businesses, and politicians to communicate during significant operations. The telegraph drafted hi-tech advancements like the radio, fax machine, television, computers, and cell phone. Television was the biggest force during the electronic era. Once an American had a television in the household, it became part of his or her daily life. News and information was reaching households more conveniently than ever.
From the electronic era emerged the digital era. In digital communication, pictures, words, and noises are converted into electronic signals that are broken down and put back together as a precise replication of an image, text or sound (Campbell, Martin, & Fabos, 2012). Digital communications can be seen in technologies like the Internet, Smartphone’s, cable television, tablets, PDA’s and e-mail. Knowledge and information is at the palm of people’s hands through portable media devices. Not only is information readily available, it also can be written and shared immediately through social media on the Internet. Sending and receiving digital information has taken over most of the traditional methods of communication. Today, calling someone or sending a letter has been replaced with sending a text and writing an e-mail. Digital communication has changed the way Americans connect with others.
Developments in the electronic and digital eras has invited the phenomenon of media convergence- a term describing all the changes currently occurring in media content and within media companies (Campbell, Martin, & Fabos, 2012). Media convergence is the technological fuse of audio, pictures, and text available on the Internet...