This website uses cookies to ensure you have the best experience. Learn more

Effectiveness Of Btl Advertising Essay

2958 words - 12 pages

PEST Analysis of Bulgaria

Table of Contents
PEST Analysis..............................................................................................................................................
Political Factors.........................................................................................................................................
Ruling Part...........................................................................................................................................
EU confrontations..................................................................................................................................
EU ...view middle of the document...

...............................................................................................
Key Income Trends.............................................................................................................................
Growth in Private Savings, Credits, Investments................................................................................
Demographics.......................................................................................................................................
Cultural Perceptions..............................................................................................................................
Technological Factors...............................................................................................................................
Online Selection and Purchase of Property........................................................................................
The U se of Modern Engineering Techniques and High-quality Materials.........................................

PEST Analysis
Political Factors
Bulgaria’s transition to democracy and a market economy after the collapse of communism has not been easy and the country is still striving to boost low standards of living. Throughout the early 1990sBulgaria was wracked by political instability and strikes. The former communists left a burdensome heritage. Although the end of the decade was more stable, there was little tangible progress with economic reform. Under Bulgaria's former king, Simeon II, who was prime minister between 2001 and 2005, market reforms designed to meet EU economic targets were applied. The country achieved stable growth, fall of unemployment, and decreasing inflation, but yet incomes and living standards remained low.
Bulgaria was not among the countries invited to join the European Union in 2004. However, it s igned an EU accession treaty in April 2005 and joined in January 2007. EU officials set tough entry requirements, reflecting their concerns about corruption and organized crime. Brussels is monitoring closely the fight against organized crime and has threatened to withhold aid if there are no tangible results. Unfortunately the most recent report (23 July 2008) of the European Commission (EC) states that Bulgaria has showed no significant improvement in anti-crime and anti-corruption measures since 2001. Strongest corruption is evident in the judicial system, political parties and health-care system. Another area of friction has been the Kozloduy nuclear power plant, which supplies around half of Bulgaria's electricity and earns millions of euro for the country from electricity exports. Under pressure from the EU, Bulgarians agreed to shut the two oldest reactors at the end of 2002. Despite Bulgarian insistence that extensive safety improvements have been introduced in recent years, Brussels also wants two of the remaining four reactors closed.
Currently, the political climate...

Other Papers Like Effectiveness of Btl Advertising

Saad Kalia Essay

879 words - 4 pages varieties from bleach to brass. * GLINT fulfills the requirement of glass cleaning to phenyl * BLACK CAT then focuses towards personal care products. WEAKNESSES: * Weak Trade Marketing: Kiwi seems to have a weak trade marketing strategy showing a low focus on the pull strategy. * Disengaged advertising strategy: The advertisement strategy of KIWI in Pakistan moreover focuses on methods that involve the consumers only

Does Advertising Mirror or Shape Society

2403 words - 10 pages et al. (2011) there are five distinctive media stages in the history of advertising: Print, Broadcast, Television, Industry focus on effectiveness, Internet and the Web / convergence1. Earlier stages of advertising often aimed at promoting ideas, and example is print advertising using propaganda for things such as war recruitment campaigns as a means to shape society. The emergence of new advertising mediums has impacted on general marketing

Advertising Strategy

1244 words - 5 pages about the product or service being offered. In this report, Cupcake Jewel’s advertising strategy, the effectiveness of advertising, promotional strategies, approach to measuring customer satisfaction, and how gaps in customer expectations and experiences will be handled will be discussed. Discuss the company’s advertising strategy and how it aligns with its marketing goals. Advertising Strategy Cupcake Jewel has a certain market that is

Advertising

2065 words - 9 pages are suitable for every advertisement. Advertising is used to make the consumers aware of the goods and services that producers and trader share to offer. There are many media through which advertising may take place. Each of which has a varying degree of effectiveness and costs. There are three main groups of advertising: Informative advertising Persuasive advertising Sponsorship advertising The aims of this study is to increase the

Marketing - Would You Buy This Apple?

1097 words - 5 pages brand (Duetschman, 2000).Steve Jobs realized the Apple brand was a success, but does great advertising ensure brand success? "Brands are not built by advertising but by the brand experience" (Kotler, 2003 p. 420).The consensus is advertising does not impact all brands equally. Its efficiency and effectiveness vary by industry. The key to measuring the impact of corporate advertising on the core brand is designing a long-term advertising budget that

Advertising in Media

1377 words - 6 pages target market will be very beneficial in advertising campaigning. When planning a media advertising campaign there are some important factors to take into consideration. Specialty the factors are Market, your target market or audience, Frequency, the repetition of the ad, Continuity, the length of the ad, the time frames, and last the cost efficiency-the cost of exposing the message to the target audience. The way to measure the effectiveness

Annual Marketing Plan Victoria Secret

4185 words - 17 pages strategy and value proposition to move forward. The revenues from the co-branding initiative will drastically increase based on the analysis that was undertaken. Customers will remain loyal based on the innovation and quality of the product. The distribution and advertising of the brand was also further investigated as well as consumer confidence. The new branding concept will convince our target markets that the product is aspirational, youthful

Cloud Advertising Market: Global Industry Analysis and Forecast 2016 - 2022

1186 words - 5 pages anticipated to exhibit healthy CAGR during the forecast period. North America was the dominating region in cloud advertising market in 2014 with market share of more than 25%. Asia Pacific is expected to reflect highest growth rate among regional markets and will displace North America as the leading market for cloud The key factors fueling the growth of the global cloud advertising market are functional capability and cost effectiveness. Furthermore

Impact of Billboards on Consumer Behaviour

3581 words - 15 pages has always been given so much importance and space in the literature study of impact of advertising regarding its effectiveness (Ajzen, 2002). Most of the time consumers buying behavior is influenced by liking or disliking of consumer towards the advertisement of the product, advertised (Smith et al., 2002). Likewise, Allen. Et al., (1992) argue that it is actually the emotional reaction which is developed after the advertising, for the product

Marketing And Advertising Planning

1535 words - 7 pages 4. The advertising message: What the advertising communicates V. Allocating Funds for Advertising 1. Advertising is an Investment in Future Sales: advertising is a current expense for accounting purposes but it also is a long-term capital investment. 1. The relationship of advertising to sales and profits - many variables influence the effectiveness of a company’s marketing and advertising efforts. 1. Increases

Breakthrough Outdoor Advertising

1070 words - 5 pages BREAKTHROUGH OUTDOOR ADVERTISING I/ INTRODUCTION Nowadays, products and services are becoming diversified in packing and quality. They are completing dramatically. The question is how to inform products or services to the target customers in an effective way, which is also big mission and challenge for each marketers. That why wide variety of new and creative ways of advertisings are created in order to appeal and impress the customers

Related Essays

Effectiveness Of Banner Advertising On The Web

648 words - 3 pages matched their relevance. And it also let the advertiser to track the number of visitors clicked on banners. Banner ad received high amount of online advertising budget than any other type of adverting. Banner ad effectiveness based upon many factors like placement which refers to three contents like where the banner is located on website and the banner relevance to the information on page. Exposure level factor includes four different levels such as

Marketing It To Your Audience Essay

1459 words - 6 pages it as a chance to exhibit their artistic skills. It’s like the Hollywood Blockbuster of advertising. However for the majority of small to medium sized businesses,Below The Line (BTL) is the preferred choice. As the name suggests, BTL targets more specifically at the individual audiences. The focus is on talking one on one, not on to many. It’s on relationship building. It’s about communicating directly with the audience. Ultimately it’s

1. Tv Advertising Has Faded In Importance

594 words - 3 pages : The effectiveness of TV advertising still depends upon the proper identification of its objectives and creative execution. 2. Consumers have changed. We are now into the fourth generation of consumers using TV as a marketing communications medium. The proliferation of new technologies has shifted the “power” to the viewer rather than the “transmitter.” Current generations receive information through numerous media channels: the Internet

Lipton Assignment

1014 words - 5 pages stores, and grocery stores and discount stores. Lipton has its headquarters in Karachi and 650 distributions in Pakistan. Promotion style: Tea manufacturers are using both the ATL and BTL for the purpose of promotion. * Advertisement: It has the unique advertisement through which people get inspire and innovative. * Personal selling: Their employers come to different places like universities, schools, parks and societies to promote