Effective Marketing Tools Essay

6715 words - 27 pages

Bangladesh has a subtropical monsoon climate characterized by wide seasonal variations in rainfall, moderately warm temperatures, and high humidity. Regional climatic differences in this flat country are minor. Three seasons are generally recognized: a hot, humid summer from March to June; a cool, rainy monsoon season from June to October; and a cool, dry winter from October to March. In general, maximum summer temperatures range between 32°C and 38°C. April is the warmest month in most parts of the country. January is the coldest month, when the average temperature for most of the country is 10°C.
Winds are mostly from the north and northwest in the winter, blowing gently at one to three ...view middle of the document...

3; table 2, Appendix).
About 80 percent of Bangladesh's rain falls during the monsoon season. The monsoons result from the contrasts between low and high air pressure areas that result from differential heating of land and water. During the hot months of April and May hot air rises over the Indian subcontinent, creating low-pressure areas into which rush cooler, moisture-bearing winds from the Indian Ocean. This is the southwest monsoon, commencing in June and usually lasting through September. Dividing against the Indian landmass, the monsoon flows in two branches, one of which strikes western India. The other travels up the Bay of Bengal and over eastern India and Bangladesh, crossing the plain to the north and northeast before being turned to the west and northwest by the foothills of the Himalayas (see fig. 4).
Natural calamities, such as floods, tropical cyclones, tornadoes, and tidal bores--destructive waves or floods caused by flood tides rushing up estuaries--ravage the country, particularly the coastal belt, almost every year. Between 1947 and 1988, thirteen severe cyclones hit Bangladesh, causing enormous loss of life and property. In May 1985, for example, a severe cyclonic storm packing 154 kilometer-per-hour winds and waves 4 meters high swept into southeastern and southern Bangladesh, killing more than 11,000 persons, damaging more than 94,000 houses, killing some 135,000 head of livestock, and damaging nearly 400 kilometers of critically needed embankments. Annual monsoon flooding results in the loss of human life, damage to property and communication systems, and a shortage of drinking water, which leads to the spread of disease. For example, in 1988 two-thirds of Bangladesh's sixty-four districts experienced extensive flood damage in the wake of unusually heavy rains that flooded the river systems. Millions were left homeless and without potable water. Half of Dhaka, including the runways at the Zia International Airport--an important transit point for disaster relief supplies--was flooded. About 2 million tons of crops were reported destroyed, and relief work was rendered even more challenging than usual because the flood made transportation of any kind exceedingly difficult.
There are no precautions against cyclones and tidal bores except giving advance warning and providing safe public buildings where people may take shelter. Adequate infrastructure and air transport facilities that would ease the sufferings of the affected people had not been established by the late 1980s. Efforts by the government under the Third Five-Year Plan (1985-90) were directed toward accurate and timely forecast capability through agrometeorology, marine meteorology, oceanography, hydrometeorology, and seismology. Necessary expert services, equipment, and training facilities were expected to be developed under the United Nations Development Programme

The basic social unit in a village is the family (paribar or gushti),...

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