The History and Effect Smoking has on our Society
Introduction to Sociology
September 26, 2012
Smoking cigarettes have been determined to be responsible for the premature death of over 400,000 people each year in the United States. It has been described as the single most preventable disease today. This paper will cover a basic overview of the history of smoking, advertising, health findings, and legal liability realized from cigarette manufactures. The current trends and laws concerning the use of tobacco will also be addressed.
Most of us know that George Washington was Americaâ€™s ...view middle of the document...
Many years would go by and by the beginning part of the twentieth century; cigarette manufacturers such as RJ Reynolds and Philip Morris were spending over 8 million dollars in advertising each year.
By the 1920â€™s tobacco and cigarette consumption was taking hold in the United States. Cigarette smoking was not only common, but it was increasingly being more fashionable. Originally gender stratification provided that is was unbecoming or a private matter at best that woman would be cigarette smokers. Yet in advertising, pretty woman were often used and eventually once tobacco giants realized that woman were also an enormous market share, their creativeness and opportunist as a capitalist took hold. During the 1920â€™s, Lucky Strike, a leader in striking tobacco claims finally went right after the female with no regard of gender bias. One of their famous campaign slogans, â€œReach for a Lucky instead of a sweetâ€ instantly played on the ability of a woman to stay thin by asserting the benefits of smoking a cigarette as an appetite suppressant.(Gardner, 2006, p.222-224). Unsubstantiated claims were common, by the 1940â€™s, an advertising agency by the name of , the William Esty Company worked exclusively for R.J Reynolds, here they developed their own surveys, often giving out free cartons of cigarettes to their newest spokespeople, doctors. Here they employed a gallant tactic. Because of the fact that so many people smoked cigarettes, including doctors, the cigarette companies went for the most trusted people of that time. For the next 6 years, beginning in 1946, their memorable slogan would read, â€œMore doctors smoke Camels than any other cigaretteâ€ They listed this as fact and claim to survey thousands of doctors, it would be discovered that these questionnaires would always include a free supply of cigarettes to the respondents. (Gardner, 2006, p. 224-225) By the beginning of 1950, the health concerns from smoking tobacco could no longer go unnoticed. Consequently, cigarette makers would stop picturing doctors in their advertisements, but next they would include the likes of celebrities, such as sports figures and movie stars.
In 1961, several groups including the American Cancer Society and the American Heart Association wrote President John F. Kennedy and asked that the United States Government take an active role in measuring the health consequences of using tobacco. Several years later in 1964, the Surgeon General of the U.S. Public Health Service released the first report on tobacco smoking and related issues concerning a smokerâ€™s health. The findings showed that cigarette smoking is a cause of lung cancer in men, the most important cause of chronic bronchitis and a probable cause of cancer in woman. The Surgeon General also stipulated that every year a new report would be released. (Terry, 1964). Next, the United States Congress would enact the Federal Cigarette Labeling and Advertising Act of 1965 and also the Public Health...