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Education Essay 5

891 words - 4 pages

Title : Pull factors and satisfaction of International students in Malaysian Institutions of Higher education

Introduction:

There has been an increasing globalization in the sector of higher education for the past couple of decades. The globalization of higher education can be seen from the large flow of students studying abroad and the increasing number of colleges and universities providing educational services across borders. It has been estimated that there are two million students studying worldwide outside of their home countries, and this number may increase to eight million by the year of 2025 (Altbach, 2004). Most of the international students are from countries in Asia, ...view middle of the document...

Therefore, it is imperative for educational institutions to deliver and monitor quality services to achieve customer satisfaction and profitability. Therefore, this study examines the pull factors influencing international students in selecting Malaysia as the host country and their perceptions of service quality in Malaysian institutes of higher education. Furthermore, the overall satisfaction with international students in Malaysia as host institution.

Methodology:
Our study will have one group of international students which studies in public university(Represent as P1). We will have quantitative research by conduct a questionnaire for each group and data will be collected which were distributed to these students and form a sample for analysis purposes.

Current issues:
Marketing of higher education institutions is moving toward student orientation. As competition among universities intensifies, a need for thorough understanding of the student perception is becoming more vital. Thus, the marketing of higher educational institutions is gaining more prominence among university administrators. In order to survive, these administrators need to understand how various student segments differ in their decision-making behavior and the need to develop some degree of understanding on international students, and what these students will expect once they arrive in the Malaysian campus.

Research Problem:
1) awareness and knowledge of host institution
2) Referrals or personal recommendation
3) Cost issues
4) The environment of the host country
5) Geographic proximity
6) Social links

Research Question:
1) What is the relationship between service quality and the enrolment of international student in Malaysia as host institution?
2) What is the relationship between acknowledgement and the decision making of international student?
3) What is...

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