Introduction: Apple and Samsung are the two greatest companies in the world, when it comes to supply of Mobiles phones, laptops And TV’s. The fierce competition between Apple and Samsung is going on from a long time. And surely the consumer’s across the World are benefited by this competition.
Apple Inc. is an American multinational partnership headquartered in Cupertino, California, that plans, creates, and offers buyer gadgets, machine programming, online administrations, and Pcs. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to create and offer Pcs. It was named Apple Inc. on January 9, 2007 to reflect its moved center towards buyer hardware. Its ...view middle of the document...
Apple Inc manufactures a number of its parts and products from outside the US, like Czech Republic, Ireland, China, Korea and Cork. The bad political relations between US and the other world have bad outcomes for the company.
Social Factors: Social Factors possessing these items are considered as status symbols in many societies which have also increased the sales of Apple Inc products. As the purchasing power of the common has risen in various markets across the world the purchasing of luxury products have gone up. As the world cannot be imagined without the gadgets, thus Apple products have marked their presence on the international market.
Legal Factors: Apple Inc has been a participant in various legal proceedings and claims since it began operation. In October 2009, Nokia Corporation sued Apple for Apple's infringement of Nokia's patents relating to wireless technology Apple has been in a number of patent cases with players like HTC and Samsung.
Political Factors: In most of the markets where Samsung operates, the political environment is favorable to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are kind. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations.
Social Factors: Samsung is primarily a South Korean Chaebol or a family owned multinational. This means that despite its global footprint it still operates from the core as a Korean company. Therefore, there are several aspects to its global operations some of which include adapting itself to the local conditions. In other words, Samsung being a Global company has had to act locally meaning that it has had to adopt a Global strategy in many emerging markets. Apart from this, Samsung...