This website uses cookies to ensure you have the best experience. Learn more

E Commerce Research Paper

2753 words - 12 pages


E-commerce Research Project
Ericka Lim-Spears
Business 424
Liberty University



E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses ...view middle of the document...

Mobile commerce is great for those who lead busy lives and tend to be on the go. Many companies such as Amazon and Ebay have taken advantage of the expansion of mobile commerce by creating Apps that are available for free to have direct access to the company’s website providing an in-store experience through an App rather than the browser. Most successful companies as well as individual sellers have taken advantage of these four e-commerce marketing strategies, it seems difficult to come up with a product, service, or company that does not use these strategies because it is mostly what makes them known.


E-commerce has changed the game for business marketing, it creates a platform for businesses of all different sizes to transfer information through the internet on consumer based retail sites as well as exchange goods and services between corporations. E-commerce is considered one of the most important aspects to emerge on the Internet because it provides a foundation of never-ending opportunities for aspiring entrepreneurs. Traditional marketing strategies are becoming something of the past with social media taking the reigns in promoting goods and services of different businesses. Businesses are also able to capitalize on their target market as well as other organizations in order to get the word of their product or service out there. Buying and selling goods online provides a fast and efficient way for distributing these goods and services whether it is from business to business, business to consumer, or consumers to consumers.

Business to business also known as B2B marketing is essentially used to sell products to other businesses also known as buyers rather than to consumers. Refers to the electronic commerce between businesses rather than between business and consumer (What is E-commerce?). Business to Business deals often deal with hundreds or thousands of other businesses, either as customers or suppliers, carrying out these transactions electronically saves a lot of time and money for both ends of the deal (What is E-commerce?). B2B marketing tends to focus on the logistics of the product and use little to no emotional value in promotion (Lake). By doing so, businesses are able to focus solely on what the product is used for and why consumers will purchase them.

When business-to-business marketing takes place it is important that a clear idea on organizational buyers, how they operate within the organization, and their procedures. Buyers will be more likely to carry products or promote services of a business if the sellers have a clear understanding of what they represent. B2B can be broken down into different categories the first being company websites (Hom, 2013), this serves as an entrance for consumers, registered users, or internal users and must be laid out neatly and efficiently for easy use. Companies can also sell from this website or link...

Other Papers Like E-Commerce Research Paper

E-Commerce Essay

749 words - 3 pages of appropriate legislative regulations that on one hand facilitate IT infrastructure development and, on the other hand, improve security of electronic transactions. • low level of users’ knowledge of security technologies and mechanisms applied in Internet transactions. A final solution to these problems requires time and depends on financial abilities and legislative efficiency of the state. Therefore, this paper focuses rather on building Internet users’ trust, as a first step towards solving the problems of e-commerce development in Poland, and, possibly, in other East European countries

E Commerce Essay

656 words - 3 pages How has e-commerce had an impact on a business’s functional areas? (40 marks) Functional areas of a business is the grouping of individuals on the basis of the function each performs in the organization, such as accounting, marketing, customer service and manufacturing. Marketing professionals determine the products that their companies introduce to the marketplace, often using marketing research surveys to determine what consumers need and

E Commerce

5425 words - 22 pages , was considered particularly valuable by customers researching travel options online. Conversion Rate Online merchants were eager to convert browsing and research into purchases and many online CRM technologies tended to increase that conversion rate. Single-site transactions August 11, 2008 7 E-COMMERCE AT YUNNAN LUCKY AIR Inaki Berenguer, Cai Shijun, Li Liang, Liu Jing and Ningya Wang saved steps on actual purchasing and ensured


843 words - 4 pages AACS2733 INTRODUCTION TO E-COMMERCE WRITTEN ASSIGNMENT Objective: This coursework aims to provide students an opportunity to explore into the practical dimension of the unit essentially. It will enhance student’s understandability to the world of Electronic Commerce practically. Group Assignment Students are required to form their own groups with the minimum 4 persons and maximum of 5 persons per group. Every member in the group is

E Commerce

2015 words - 9 pages communicate or interact with their customers on a one-on-one basis. In other words, we can call it as a E-Business. E-business is described as the use of computerised system for business purposes and it is usually with the web technology. E-business refers to a deep definition of e-commerce, it is not just the part of buying and selling goods, but also servicing clients, cooperating with business partners, and controlling electronic business

E-Commerce Article

3440 words - 14 pages Introduction of Industry and Company Standing The company that I am working now is a brick and mortar company, which named Jefferson. The company has no E-commerce transaction. After doing some research on how to establish an E-commerce website for the company, we had come out with the whole idea on how to achieve it. Jefferson is a clothing company which origin from Malaysia. The main business we are doing all the time was producing cloth

Taxation Of E-Commerce

2159 words - 9 pages that have always been exempt. As a result, the study concludes that only $2.6 billion or 13 percent of e-commerce retail sales in 1998 would have been subject to potential sales and use taxes. Thus, less than $170 million in sales and use taxes was not collected in 1998, amounting to only 0.1 percent of total sales and taxes collected by all state and local governments (Spakovsky, par. 8).Forrester Research, an e-commerce marketing research firm

Buying Behavior in E Commerce

1227 words - 5 pages Collating data from the last two decades, the advent of increased internet penetration and the technology backing the rise of the mobile industry has had a transforming effect on the way we do business and communicate. E-commerce is by far a relatively new concept. The concept has recently gained fruition owing to the major strides being made in the computer and mobile industry and need for people to be able to communicate and do trivial jobs

Benefits and Limitations of E Commerce

992 words - 4 pages Organizations • Using E-Commerce, organization can expand their market to national and international markets with minimum capital investment. An organization can easily locate more customers, best suppliers and suitable business partners across the globe. • E-Commerce helps organization to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information. • E-commerce

E-Commerce Logistics Market in India

553 words - 3 pages penetration in India, and to cease the opportunity many new players will enter the market with their offerings for e-Tailers. To read the complete report at: Related Research Reports: OR Contact Us Market Reports on India Contact No: India: +91 22 27810772, 27810773 Mail: info\ Website: Twitter:

Business Models for Internet Based E-Commerce

1958 words - 8 pages economy: An exploratory paper". Working paper series, University of Texas, Austin, July, 1999. 4. Transaction cost economics - Impact on Market Structure Readings: Bakos, J.Y. (1991). "A strategic analysis of electronic market places". MIS Quarterly, Vol. 15 (3), pp 295 - 310. 5. Theory of Information Economics - Relevance to Internet based E-commerce Readings: Evans, P.B. and

Related Essays

Australia E Commerce Market Growth – Jsb Market Research

3779 words - 16 pages  Australia E Commerce Market Growth Released on 8th June 2015 Top of Form Bottom of Form This annual publication offers a wealth of information on the trends and developments taking place in the australia e commerce market. The publication provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided

E Commerce Essay

1050 words - 5 pages . “In 1989 the National Science Foundation permitted two commercial e-mail services, MCI Mail and CompuServe to establish limited connections to the internet for the sole purpose of exchanging e-mail transmissions with users of the internet”, (Electronic Commerce, 2010, pg. 57). Commercial businesses were not allowed to use the internet. “The AUP (Acceptable Use Policy) prohibited the use of the NSFNET for purposes not in support of research

E Commerce Essay 9434 Words

9434 words - 38 pages E COMMERCE * Define e-commerce? What are the benefits of using e-commerce? The term ‘electronic commerce’ has evolved from electronic shopping, to imply all aspects of business and market processes enabled by the Internet and World Wide Web technologies. DEFINITION- Sharing business information, maintaining business relationships and conducting business transactions using computers connected to a telecommunication network is called E

E Commerce Essay 2681 Words

2681 words - 11 pages 2/24/2015 Carolina Guerraz John Cabot University E-commerce Industry Analysis Contents Introduction 2 Industry Background 2 PEST Analysis 4 Political 4 Economic 5 Social 6 Technological 7 Michael Porter’s Five Forces Analysis 7 Threat of New Entrants 7 The Power of Suppliers 8 The Power of Buyers 8 Threat of Substitutes 9 Rivalry 9 Conclusion 9 Bibliography 11 Introduction The objective of this paper is to analyze e-commerce