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E Commerce Research Paper

2753 words - 12 pages

E-COMMERCE RESEARCH PROJECT 1

E-commerce Research Project
Ericka Lim-Spears
Business 424
Liberty University

E-COMMERCE RESEARCH PROJECT 2

Abstract

E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses ...view middle of the document...

Mobile commerce is great for those who lead busy lives and tend to be on the go. Many companies such as Amazon and Ebay have taken advantage of the expansion of mobile commerce by creating Apps that are available for free to have direct access to the company’s website providing an in-store experience through an App rather than the browser. Most successful companies as well as individual sellers have taken advantage of these four e-commerce marketing strategies, it seems difficult to come up with a product, service, or company that does not use these strategies because it is mostly what makes them known.

E-COMMERCE RESEARCH PROJECT 4

E-commerce has changed the game for business marketing, it creates a platform for businesses of all different sizes to transfer information through the internet on consumer based retail sites as well as exchange goods and services between corporations. E-commerce is considered one of the most important aspects to emerge on the Internet because it provides a foundation of never-ending opportunities for aspiring entrepreneurs. Traditional marketing strategies are becoming something of the past with social media taking the reigns in promoting goods and services of different businesses. Businesses are also able to capitalize on their target market as well as other organizations in order to get the word of their product or service out there. Buying and selling goods online provides a fast and efficient way for distributing these goods and services whether it is from business to business, business to consumer, or consumers to consumers.

Business to business also known as B2B marketing is essentially used to sell products to other businesses also known as buyers rather than to consumers. Refers to the electronic commerce between businesses rather than between business and consumer (What is E-commerce?). Business to Business deals often deal with hundreds or thousands of other businesses, either as customers or suppliers, carrying out these transactions electronically saves a lot of time and money for both ends of the deal (What is E-commerce?). B2B marketing tends to focus on the logistics of the product and use little to no emotional value in promotion (Lake). By doing so, businesses are able to focus solely on what the product is used for and why consumers will purchase them.
E-COMMERCE RESEARCH PROJECT 5

When business-to-business marketing takes place it is important that a clear idea on organizational buyers, how they operate within the organization, and their procedures. Buyers will be more likely to carry products or promote services of a business if the sellers have a clear understanding of what they represent. B2B can be broken down into different categories the first being company websites (Hom, 2013), this serves as an entrance for consumers, registered users, or internal users and must be laid out neatly and efficiently for easy use. Companies can also sell from this website or link...

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