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E Commerce Essay

671 words - 3 pages

The last five years have been an exciting ride; the ability to create rich interfaces, across a wide array of screens and devices, has reached a level that was previously thought of as science fiction. Magento’s initial release occurred in perfect unison with this front-end revolution, bringing a flexible and scalable eCommerce solution to the masses. Open source nature of the platform brought about an unrestricted field for brands to convey their individuality – to experiment, to stand out.

Such immense power has undoubtedly led some to create truly masterful stores, and made it critically important to stay focused on the goal of the project. We have all seen case studies covering ...view middle of the document...

Similarly, if the store is selling apparel, the ability to touch and try on a product is lost. How can one reduce worry that comes with a purchase of such an item, and at the same time reduce returns from those who were initially convinced, but later disappointed? Again, considering newfound disappearance of certain technological limitations, one now has at their disposal the ability to provide large-scale photography of the products, as well as close-ups of fabric swatches.

Shopping online provides a level of convenience, but takes away a hands-on feeling a traditional retailer can provide. The design of the store must account for this, and strive to reduce any pre-purchase dissonance a visitor may experience. For example, one of our clients at Pod1 is a premium skin care manufacturer, Erno Laszlo. Since the brand’s creation in 1927, it has generally been sold in high-end department stores, where trained professionals are able to aid customers in the selection of the correct product. Our goal was to take...

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