E Business Essay

3949 words - 16 pages

EXECUTIVE SUMMARY:
Company Description
Affordable Health Insurance is a company offering comprehensive medical, dental and life insurance online. In today’s world where Internet, social media and web surfing has become so globalised the company offers a service online which is easy to access, does not consume much time, offers comparable rates at no cost to the consumer.
Having health insurance is important for several reasons. Uninsured people receive less medical care and less timely care, they have worse health outcomes, and lack of insurance is a fiscal burden for them and their families. Moreover, the benefits of coverage outweigh the costs for added services.
Mission statement: ...view middle of the document...

The company is new and has only been on the market since a couple of years but has a small, dedicated group of clients who have been with it since its incorporation.
Services cover all major health Insurance companies, which include Blue Cross and Blue shield, Coventry, Aetna, Humana, United health care and Kaiser Permanente. The Client can not only compare costs at the same time but also have the accessibility to make purchase decision instantly without having to go out .The company's technology platform is able to communicate electronically with insurance carrier partners, which enables a simpler, more streamlined health insurance application process. This technical connection with the back-office processes of health insurance companies can facilitate rapid approval of applications and real-time communication between carrier and consumer throughout the process.

In order to make the service more viable, the company offers important health education Guidelines, Government reforms and laws related to Insurance.
In addition it will soon offer on its websites International insurance coverage, student Insurances, supplemental and major medical coverage along with health related education articles and website access.

Competitive Analysis:
1. E-Health Insurance :( Direct Competitor A)
E-Health Insurance Services is the leading online source of health insurance for individuals, families and small businesses. E-Health Insurance provides consumers with transparency of information about a broad array of health insurance plans with a selection of price and benefit options. E-Health Insurance was founded in 1997.The company sells health insurance in all 50 states and the District of Columbia. They offer a broad selection of health insurance products and options to choose from:
· Individual and Family Health Insurance
· Small Business Health Insurance.
· Short-Term Health Insurance.
· Student Health Insurance. Dental Insurance.
· Dental Discount Cards.
· Health Savings Accounts.
2. Health Care .com. (Direct Competitor B)
HealthCare.com is a company serving millions of healthcare-related searches every month and connecting site visitors with the information or providers that they seek. The company's core search categories today are centered on health insurance, health care providers and health information. HealthCare.com matches you with top insurance agents and carriers in your state. They were founded in 2007 and are a fully funded and profitable company.
Their services include:
1. Their product platforms include Brokers Web, the leading health insurance PPC advertising network, and the Care Provider Search network.
2. Their website offers leading online health websites (including AOL Health, drugstore.com, MedHelp.org, Everyday Health), leading newspaper websites (i.e., The Palm Beach Post, The Miami Herald, Chattanooga Times Free Press, The Olympian) and contextually-relevant consumer websites.
3. BlueCross and Blue Shield :(...

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