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E Bus Task 1 Overview Essay

809 words - 4 pages

eBusiness - Task 1 Overview
Task 1: Develop an online business expansion proposal.

1. Viability of product or service
a. What is the business’s case for making the changes to the website?
b. Why does it make sense to go online?
c. Discuss advantages and challenges of going online.

2. Current Online Competitor Assessment
a. What’s going on in the marketplace?
i. Trends
ii. Concepts
b. Analyze top THREE competitor’s websites. (Who does a little or close to what your business does?)
i. Talk about same objective for each competitor. Examples are:
1. Social Media
2. Ecommerce (Ability to pay online)
3. CRM
4. ...view middle of the document...

1. E-Commerce Solutions (Ability to Pay Online)
a. Keep the company and the customer perspective in mind.
i. Discuss the vendor you are going to use.
ii. How will the vendor benefit the company?
iii. How will the vendor benefit

2. Search Engine Considerations & Optimization Strategies
a. Explain Importance of SEO
b. Give specific recommendations and strategies. Choose three or four strategies
i. Define the strategies you chose and why
ii. How can you make sure your company lists on the first or second page if a person was to search Yahoo, Google, Bing, etc..?
iii. How does the strategy benefit the customer?
iv. How does the strategy benefit the company?

3. International Consideration
a. Make sure your website is global friendly.
b. How are you going to integrate the following points into the website?
i. Market
ii. International Strategy
iii. Organizational
iv. Language
v. Cultural
vi. Infrastructure
vii. Currency

4. Online Customer Relationship Management
a. Need to have an outbound Strategy.
i.Keeping a connection with the customers in between each time they buy off of the website.
ii. How to connect (outbound) with the customers to get them back to the website?
iii. Once the customer gets to the website, what information is important to the company and why? (Examples: How long was the customer on the website, areas visited, did they order a product or service, etc…)
b. CRM software
i. Which CRM...

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