Disposable Hygiene Products Market Regulations And Competitive Landscape Outlook To 2020

688 words - 3 pages

The disposable hygiene products market is witnessing an annual growth of nearly 6-7% due to increased consumer spending on personal care products globally. In addition, the demand for improvised comfort, performance and efficient absorbent hygiene products is expected to drive demand for disposable hygiene products in the near future. Concerns for safety, convenience and hygiene are identified as key factors affecting growth of disposable hygiene products market. Furthermore, rising consumption of products such as sanitary pads, wipes, baby products and others across the globe is anticipated to drive demand for disposable hygiene products market in near future. Among the developing ...view middle of the document...

However, some international companies are focused on advertising campaigns along with the government awareness campaigns regarding hygiene. Although hygiene concerns in BRICS region is high, low awareness among people in rural areas coupled with low adoption of products on a regular basis is expected to restrict market growth. Moreover, cost reduction coupled with efficient packaging of the disposable hygiene products is concern for companies operating in this market.

As a result, a few international companies are focusing on advertising campaigns along with product portfolio expansion through opening of new manufacturing units. For instance, Unicharm Corporation, Procter & Gamble India and Svenska Cellulosa Aktiebolaget SCA (publ.) among others, have opened new manufacturing units for hygiene products in India. For instance, Unicharm Corporation invested US $ 39.2 million to set up a manufacturing facility with the objective to develop baby care, pet care and feminine care products in India.

The disposable hygiene products market is segmented on the basis of product type and material used in products. The various disposable hygiene products include nappies, diapers, toilet paper, wipes, sanitary protection, kitchen towels, paper tableware, cotton pads and buds. These...

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