This website uses cookies to ensure you have the best experience. Learn more

Disney Paper Communication

1575 words - 7 pages

Organizational Commitment and Communication
Inside an organization many influences exist that affect the group communication. Leadership styles, sources of power, types of motivation, and workforce commitment each play a role in the organization’s communication. The Walt Disney Company founded by Walt Disney in 1923 has seen the effects of each aspect on communication and has made each part an ingredient to their success. The Walt Disney Company’s mission “To make people happy” and their six values; innovation, quality, community, storytelling, optimism, and decency is what guides the employees within the organization (Disney Careers, n.d.). In this paper, the effects leadership, power, ...view middle of the document...

This leadership style was not what Walt Disney had built and led to the resignation of key players Stanley Gold and Roy Disney. In March 2005, Eisner stepped down as CEO and Robert Iger replaced him. Robert Iger is currently the CEO of Walt Disney company and his contract was recently extended to 2016. Iger has transformational leadership qualities whose leadership style is similar to Walt Disney. Iger’s leadership encourages open communication, creativity, and risk-taking from employees. This brings back the culture of innovation and collaboration that was missing with Eisner. Iger has proven that his leadership style drives creativity and financial success in a dynamic world (The Walt Disney Company, 2011) . The difference in leadership style from Eisner to Iger has changed the culture and communication in the company from afraid and passive to open and creative. Thankfully Walt Disney Company is back under leadership that aligns with their values and will continue to be the benchmark other companies strive to become.
Sources of Power
As the leadership for Walt Disney changes the power transforms with it because the two are intertwined. Leadership uses power to attain goals and power is the tactics used to gain compliance (Robbins & Judge, 2011). In organizations, the CEOs use a formal source of power to lead a company, but the type exercised has a large impact on the organizations communication. Walt Disney and Robert Iger used reward and legitimate power whereas Michael Eisner used coercive. Coercive power caused the culture to change while Eisner was CEO. The employees became fearful and communication was limited causing the values in Walt Disney’s vision to fade. Once Eisner stepped down and Iger became the CEO the company started changing back to a learning organization where innovation is expected and wanted. Iger gave employees freedom with greater decision-making power and only intervene when necessary ("From beast to beauty: the culture makeover at Walt Disney," 2007). His combination of leadership style and source of power gives trust to the employee which encourages positive organizational communication at Disney.
Motivational Theories
The most frequently researched area of organizational behavior is motivation. Motivation is why an individual reaches goals in their personal life and professional career. At Walt Disney Company several motivational theories are used to optimize the performance of the employees. Goal-setting and self-efficacy theory are used hand-and-hand at Walt Disney. A new employee participates in multiple days of training to instill the values, heritage, and traditions along with his or her daily job routine when hired (Anderson, 2000). The self-efficacy theory states a person will be more successful at a task he or she knows they are capable of performing. The money spent by the company for orientation gives each employee the understanding of the job and what is expected while...

Other Papers Like Disney Paper Communication

The Best Places to Work Essay

4034 words - 17 pages . Disney employees, or cast members, are required to receive compliance training, including the company’s standards of business and ethics, communication, critical and creative thinking, project management, time management, technical and artistic skills development, cultural awareness, diversity, ethics, safety, career development and wellness through the company’s learning management system. However, most companies have structures similar to

Organizational Commitment and Communication Paper

1138 words - 5 pages Organizational Commitment and Communication Paper Shayonda Williams COM530 September 15, 2014 Aileen M. Smith, MBA Starting back in the early 1920, Disney made it their mission to seek leaders who are competent in making daily decisions. Leaders have to have “the ability to influence a group toward the achievement of a vision or set of goals (Ch. 12 pg. 376). The leaders of Walt Disney are the board of directors and the management

Course Project

4288 words - 18 pages to adapt to the organizations in the paper. Salter, C. (2007) explained how the Disney Corporation was taking on the new digital system of delivering the movies and games to the new generations of Disney customers. Smith, E. (2009, Oct 21) explained how the Disney Corporation was using the access to the internet as a way to go around the need to purchase the traditional method of their movies or games. As long as you could get to the internet

Strategic Management at the Walt Disney Company

4341 words - 18 pages financial results I relayed at the start of this paper are impressive. Even more impressive is the deep-rooted change which has taken place at Disney. Since this episode of strategic change is recent, it is hard to conclude whether Disney has transformed into a learning organisation capable of incremental renewal or whether the results are only short-term. Currently Iger seems to be making all the right moves, in committing to animation through

Gender Roles in Disney Movies

1574 words - 7 pages . R. McCreary (Eds.), Handbook of gender research in psychology (pp. 401–422). New York: Springer. doi:10.1007/978-1-4419-1467-5_17. Disney International. (2010). Retrieved from Disney Princess. (2010). About Disney. Retrieved from Do Rozario, R. C. (2004). The princess and the magic kingdom: Beyond nostalgia, the function of the Disney Princess. Women’s Studies in Communication, 27, 34–59. Hoerrner, K. L. (1996). Gender roles in Disney films: Analyzing behaviors from Snow White to Simba. Women’s Studies in Communication, 19, 213–228.

Com 537 Final Exam Latest

1543 words - 7 pages Dreams” in its publicity and promotional materials. • Disney avoided the use of ads, contests, and sweepstakes. • Disney sent out several messages over a broad a spectrum of media to appeal to the largest • Disney positioned itself as a “transformational experience” to one specific age group. 22. What factor must be considered in designing an effective communication system? • The costs involved • The needs of the customer • The message

Cultural Challenges When Entering the Global Market

3309 words - 14 pages /13527601211247107. De Vries, Manfred F. "Toppling the cultural tower of Babel." Chief Executive, no. 94 (May 1994): 68-72. Foreman, Janis. "Corporate image and the establishment of Euro Disney: Mickey Mouse and the French press." Technical Communication Quarterly 7, no. 3 (Summer 1998): 247-259. Gerhard, Ulrike, and Barbara Hahn. "Wal-Mart and Aldi: Two retail

Do You Really Want to Learn?

904 words - 4 pages concentrated on grammar, conjugating, writing and even watching Disney movies in Spanish, while very seldom actually speaking and applying what we were supposedly learning. Every Friday during the 7th period class, final class of the day, I dreaded yet another exam. We had an examination, a test, every Friday the entire year. We were handed a piece of paper with eight to twelve sentences, some in English, and were required to translate the text to

Management Practices

5495 words - 22 pages Management Mistakes and Successes Robert F Hartley Kmart: From Mediocrity to Leadership to Jeopardy 2 Scott Paper: Turnaround Trauma 2 IBM: A Giant Falters But Then Arises 3 Harley Davidson: Finally a Comeback 4 The Saving and Loan Disaster: Greed Running Amuck 5 Coca Cola’s Classic Planning Blunder 6 Euro Disney: Bungling a Successful Format 7 Contrast – Southwest Airlines: Finding A Strategic Window of Opportunity 8 Herman

Individual Reflection Paper on Your 5020 Group Experience

4819 words - 20 pages Individual Reflection Paper on Your 5020 Group Experience Introduction This reflection paper is a compilation of what Group or Team C, experience during the execution of the Group Project Paper on Goal Setting in Organizations within Burger King Corporation. The paper covers important topics such as how the group was formed, leadership, the evolution of the group/team over the term, group/team dynamics, group structure, team communication and


1018 words - 5 pages Dope, Dope, or Dope? This will likely be the most dope paper ever written. Unless of course, the author is a complete dope and does not know how to write. Maybe it will be so bad that the reader will want to use dope to recover from the reading. So which one is it? Dope, dope, or dope? Over the years, many words go through transitions in their usage and meaning. The adjective dope serves as an excellent example of one of these such words. Who

Related Essays

Reinforcement Strategies Essay

2657 words - 11 pages employee. Workers have high expectations for challenging, varied work assignments, and development opportunities. Employees have a low tolerance for boredom and bureaucracy. These societal and workforce factors place an onus on organizations to create and categorize reinforcement strategies (Rollo, 2009). In this paper, Team A choice, Disney as the organization. Team A will identify and address: (1) Reinforcement strategies used by

Organizational Commitment And Communication Paper

1478 words - 6 pages Organizational Commitment and Communication The Walt Disney Company did not get its proclaimed status as one of the most successful organizations on values alone. It took a strong sense of organizational commitment and communication. This paper displays the focus points of Disney’s organizational commitment through several contributing factors. First, this paper displays the different leadership styles used by Disney and how the

Globalization Through The Lens Of The Walt Disney Company

4531 words - 19 pages are relevant lenses to view globalization but neither fully encompasses what this paper argues is the Disney corporation’s part in globalization. Disney is not just a global force in terms of the principles of its theme parks. Nor is it just a vague conditioning of all types of production to create a “fairytale” version of life. Instead it is the principles the corporation continuously and very publically exudes combined with its marketing and

Uop Bus 330 Essay

974 words - 4 pages Shanice Armistad July 15, 2015 BUS/475 Professor Kosicki Business Model and Strategic Plan Part III Business Model and Strategic Plan Part III This paper will showcase how Disney creates and executes its new methods. The balances scorecard is used in order to breakdown different aspects of the company that have been assessed. This method is used by companies of every size, small or large. The balanced scorecard is created with the