This website uses cookies to ensure you have the best experience. Learn more

Disney Case Study

1563 words - 7 pages

DISNEY STUDY CASE

Based on Disney’s business case on Marketing Management Book by Kotler Keller, in my opinion the market research they are using to develop overall products are behavioral research method and observational research that influences to their product by consumer behavior. But these research method only used if we gathered the Disney’s product as one research. In fact, Disney Business Segment and Product divided by 5 (five) segmentation, which means one product to another product not always related but still in the same brand of Disney. Therefore, to analyze market research for different product should be done with different method as well. Here are the Disney Business ...view middle of the document...

For this action, they sales growth increase every year.

When they start expansion by build international themepark outside America, they are doing ethnographic research to analyze how people live in their country, is there any themepark that satisfiying as Disneyland did or not, etc. Themepark is kind of entertainment that become people’s needs. It is important to do ethnographic research to gain information about prospect customer’s interest. They also using some qualitative measures to make sure they are explore the right number of customer with positive response of total citizen, total country’s visitors per year, moreover the qualitative measures helps to explore customers’ brand and product perception. Thus because they did such a good research, it’s generate successful themepark all over the world. As an example, by total people visitors and citizen ‘a’ country in a total of 100, with doing some qualitative measure with possibility, customers who wants to enjoy themepark is about 80 out of 100 with price $100 (80 x $100 = 8000). Assuming that parks will open every day (365 days) per year, with investment about $800,000, thus it will be break even for about 10 years. It is just an example with created numbers, but in fact the Disney should use proper data to meet this possibility of forecasting sales.

2. Walt Disney Studio – Created Film, as we all know from its founding in 1923 Disney always serves quality entertainment. It became the first entertainment that produce cartoon movie with character ever, Mickey Mouse. It was not colorful as now on. It used to be just black and white cartoon. But then, by the time goes and Disney do several experimental research to do innovation for their product, they create colorful cartoon movie which become trend in our lives now. In such doing an experimental research, Disney might giving two different situation to the customer, one is the black and white movie, the other one is cartoon with colour with the result the colorful one is attracting customer more with effect the black and whites no more watched by the customers. Nowadays, many film has been created by Disney, as they following market’s trend. Disney also using survey research with qualitative measures to determine what kind of movie customer’s looking for, what kind of story they are willing to watch, thus if it shows in the cinemas later, it will generate profit. For instance, price for cinemas for about $25, about 5 out of 10 customer with family type willing to watching cartoon animated in the cinemas, even 6 of them willing to pay at $15. Thus a price of $15 will generate less revenue (6 x $15 = $90) while $25 can produce (5 x $25 = $125). Assuming the film is available at cinema for 1 month (30 days), spread into 30 countries all over the world, which is all countries can generate more than 2 Million customers, so Disney can collect $50,000,000 (2,000,000 x $25). With investment for about $600,000, it would take...

Other Papers Like Disney Case Study

Disney Case Study

862 words - 4 pages What does Disney do best to connect with its core consumers? According to the Walt Disney Company, “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media” (The Walt Disney Company , 2013). This diversification has a far reaching

Disney Case Study Mba 5501 Question 1-2

1021 words - 5 pages Unit 3 – Question 1 pg 179 The first question in the text book is a question that a lot of companies are asking themselves because of what Disney has been able to do with its brand. The question is as follows: What does Disney do best to connect with its core consumers? It can be seen from the passage that by the early 1970s Disney determined on clientele encompass of kids, relatives and adults. From the early to mid 1980s, it implemented

Disney

605 words - 3 pages press, and overcrowding led to the disappointing performance of Hong Kong Disneyland. The case study also adds “lack of unique features, insufficient appeal to adults and missing Chinese elements (Farhoomand, p. 1) as possible reasons for the park’s lackluster performance. Marketing mix = product, price, promotion, brand, and distribution. DRS p. 623 Why did the management team repeatedly offend local people despite its awareness of

Disney Harvad Business Case

819 words - 4 pages computer-generated animation technology, positioned the company ahead of the competitors on the market. Furthermore, the three technologies RenderMan, Marionette and Ringmaster were the keys to Pixar´s success in the movie industry. Shown on the exhibit 1 of the case study, Pixar could gain more profit with only six movies, compared to Disney and the other competitors on the market. In comparison to Disney, Pixar´s average profit in 2005 was

Walt Disney

2570 words - 11 pages STRAT Case Study “The Walt Disney Company: Its Diversification Strategy in 2012 LELE SONG February 9, 2015 February 9, 2015 KEY ISSUES * Understand why a company’s resources and capabilities are central to its strategic approach: Diversification is Disney’s main strategy for constant growth. The company is broadly diversified, including five major segments. Disney attempted to capture synergies existing between its business units

Euro Disney

4378 words - 18 pages CASE STUDY 01 DISNEYLAND VENTURE IN FRANCE BBA VI A 11-08-2013 INSTRUCTIONS: Critically read the case study and apart from written answers of the questions given at the end of case study, also sum up few ideas from course content by developing a good conceptual relationship. [pic] The Venture of Euro Disney On April 12, 1992, Euro Disney was opened on time within its $4.4 billion budget. Situated in Marne-la

Euro Disney

1485 words - 6 pages Case Study: Disney in France1 Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. Its theme song, "It's a Small World After All," promoted "an idealized vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feelings about living together as one happy family. There were dark

Euro Disney

1927 words - 8 pages Disneyland, opening its doors in 2005. Case Study Questions 1. The factors that contributed to EuroDisney, now called Disneyland Resort Paris, poor performance during its first year of operation was the lack of knowledge of their target market, cultural differences between the USA and Europe, and the failure to take into account that “Paris is Europe’s most-popular city destination among tourist of all nationalities”. Disney did a bad job at

Chase-Disney

1943 words - 8 pages BFF5130 BFF5130 Case Study 4 Chase-Disney -Syndicated loans Qiumin Liu 25388789 Case Study 4 Chase-Disney -Syndicated loans Qiumin Liu 25388789 Introduction Summary: In late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a theme park and resort complex worth HK$28 billion, which planned to open in late 2005. The selected underwriter, Chase Manhattan Bank, needed to raise HK$3.3

The Walt Disney Company

2489 words - 10 pages umur tetapi lebih memfokuskan ke anak-anak kecil melalui film-film kartun dan taman hiburan. Karena hal ini dapat berdampak baik bagi imajinasi anak-anak. Positioning: produk-produk yang ditawarkan Disney (hiburan) telah diberikan oleh Disney dari channel televisi dan radio dimana mereka menawarkan hiburan yang pas untuk anak-anak. Sehingga melalui acara-acara dan animasi kartun yang menarik, dapat menarik perhatian konsumen. Study case

The Walt Disney

1317 words - 6 pages through film production, theme park or customers industry. The upgrading and investing of the three is had made Disney a long lasting company. The three are areas of growth and added value. 2. What did Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years? Eisner took the helm in 1984. He was named Disney’s chairman and CEO in 1984. According to the case study; he committed himself to

Related Essays

Disney Case Study

560 words - 3 pages Case Study #1 – The Walt Disney Company: The Entertainment King Disney has been successful for so long as it successfully created characters and stories that captured the imagination of children and adults alike, and were designed to be timeless and long-lived assets that were protected through copyrights. Throughout its history, management has largely been able to instill and maintain its brand identity and commitment to being family friendly

Disney Case Study

350 words - 2 pages Clara Machado Mrk333 Disney Case Study 1. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into Disney has grown tremendously in the past few years. They have taken advantage of such opportunities of expanding into, movies, merchandise, virtual gaming, theme parks, and websites. Not only have they expanded their goods and services but have reached out to a larger markets. They

Hong Kong Disney Case Study

1703 words - 7 pages they will never exceed their limits. Furthermore, they had an issue with capacity during the Lunar New Year because of selling open ended tickets that could be used and most any time; with capacity issues it is not wise to sell open ended tickets that could be used at any time. Questions asked in the case study Hong Kong Disneyland could steer through their image issues through reinventing HKD and expanding to make the park much larger. Also

Euro Disney Case Study

1430 words - 6 pages in China * Hong Kong lost more than 170 billion in each of the last two years 2. To what degree do you consider that these factors were foreseeable and controllable by EuroDisney, Hong Kong Disney or the parent company, Disney? Most of the problems mentioned in the case (including both EuroDisney and Hong Kong Disney) were foreseeable and controllable since they were based on cultural adaptation. Disney did not look far enough into