Disney: losing magic in the Middle Kingdom
First of all, I strongly believed the major error committed by the park was the lack of previous researching about Hong Kong cultural life, before opening the park.
At the begging, managers insisted on maintaining Disney World’s traditions. Soon after its first opening, Hong Kong Disneyland had to struggle with complaints about: factors such as the park’s small size, inconvenient location, lack of unique features, insufficient appeal to adults and missing Chinese elements.
It was important to know beforehand some aspect of Chinese normal life. Such as the enormous attention parents focused on their children education and that school kids were ...view middle of the document...
Introduction: A brief, one-to-two paragraph introduction that succinctly states the issues or problems you will discuss in the report. Do not restate the facts presented in the case.
From the list below, identify and briefly discuss what you consider to be the two major issues and management problems challenging Disney. In your analysis also respond to the questions listed below.
• Strategy, mode of entry
• Organizational structure
• Marketing, sourcing strategies(650s), logistics
• International and local staffing policy. ???
DRS defines strategy as “Management’s idea on how to best attract customers, operate efficiently, compete effectively, and create value. Guides building and sustaining the company’s competitive position within its industry” (DRS, p. 809).
What factors led to the disappointing performance of Hong Kong Disneyland?
Factors leading to Hong Kong Disneyland’s poor performance include: high prices for tickets and food; small park...