Disney Essay

895 words - 4 pages

Consumer Products: it licenses the company's characters to consumer manufacturers,retailers, and publishers throughout the world. The company also works in direct retailusing The Disney Stores, and produces books and magazines in the US and Europe. Thecompany also produces audio and computer software products, film, video and computersoftware products for the educational marketplace.SWOT ANALYSISStrengthsIt is the largest media and entertainment company in the world.It has become one of the biggest Hollywood studios.Disney Company owns 11 theme parks and several channels.Disney employees 150,000 people.Innovative ideasGlobal standardizationIt is among the popular brand names in the world.It ...view middle of the document...

Limited range of target audience mainly ChildrenOpportunitiesMove into different segmentsProper inventory managementMarket development in untapped countries.Reduction in operating costs.Disney music channelBenchmarking to improve management practices.Disney school of management and trainingOnline WebsitesSince the barriers of entry into the highly specialized industry in which the Walt Disney Company is still operating, competition will find it difficult to penetrate the company's highly diversified product or service mix.ThreatsSecurity Threats due to terrorismEmployee retentionHigh competition in Media Industry.Facing fierce competition from Paramount Parks, News Corporation, CBS, Time-Warner, Universal Studios and Six Flags Theme Parks.Social and ethnic groups.Government policiesHigh demanding market in terms of innovation.Increasing salaries and labor cost.RecessionMaintain product differentiation.Tight competition in national and international markets.Searching, paying and retaining innovative people.PiracyCOMPETITIVE ANALYSISCompetitionWarner...

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