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Discussion Essay

4724 words - 19 pages

1.0 Introduction
1.1 Starbucks Company Introduction
1.1.1 Starbucks Company’s Background
Starbucks Coffee Company was founded in 1971. The first store of this company was in Seattle’s Pike Place Market. At that time, this company was roaster retailer of whole bean and ground coffee, tea and spices. This company established over 55 countries with 17,000 retail stores and serves the uncountable customers. It was count in 2011. This company’s name was built after the first mate in Herman Melville’s Moby Dick.
In 1982, Howard Schultz was the director of retail operations and marketing, and Starbucks began to provide coffee to those fine restaurants and espresso bars. Since 1983, Howard was ...view middle of the document...

This mission means to ensure the products can satisfy customers. Customer satisfaction is the main point to make the company to achieve their goal. They are always ensuring the finest coffee bean are imported and roasted. Furthermore, from the mission statement, they are making customers feel empathy to have a cup of drink, sitting down in their Starbuck retail stores and enjoy the Wi-Fi service.

1.1.3 Board of director of the starbuck company
HOWARD SCHULTZ, 59, is the founder of Starbucks Corporation and serves as our chairman, president and chief 1executive officer. Mr. Schultz has served as chairman of the board of directors since our inception in 1985, and in January 2008, he reassumed the role of president and chief executive officer. From June 2000 to February 2005, Mr. Schultz also held the title of chief global strategist. From November 1985 to June 2000, he served as chairman of the board and chief executive officer. From November 1985 to June 1994, Mr. Schultz also served as president. From January 1986 to July 1987,
Mr. Schultz was the chairman of the board, chief executive officer and president of Il Giornale Coffee Company, a predecessor to the Company. From September 1982 to December 1985, Mr. Schultz was the director of retail operations and marketing for Starbucks Coffee Company, a predecessor to the Company.

1.2 The Coffee Beans & Tea Leaf Introduction

1.2.1 The Coffee Bean & Tea Leaf Company Background
Since 1963, The Coffee Bean & Tea Leaf® was founded in Southern California. The founder of this brand was Herbert B. Hyman. In United States, his brand is the oldest and largest of coffee and tea retailer. The first café was open up in Brentwood, California. Today, this company has established over 800 stores in 20 countries and above.
The Coffee Bean & Tea Leaf® has a very good relationship with the high quality of private coffee farms and tea estates throughout the world and only select the top 1% Arabica beans which is finest hand plucked. There have more than 30 varieties of coffee and 20 varieties of tea and those teas are hand blended from tea master.
This company has their senior management. From the management, there have the organizational chart and everyone who involve in the organization must hold their own position.
1.2.1.1 Company Culture
From the year this company conducted the business, they are providing environment where you may feel interesting to serve the customers. With the extension of the company, the company is offering the opportunity for the advancement of career.
The company is hiring for FROTH and choosing the potential candidates who meet the requirements of the Guiding Principles. Other than that, the company is always makes customers have great satisfaction. This is their reason to provide the great products to keep their loyal customers. For the regular customers, they provide them Total Quality Experience and hire Simply the Best™.
1.2.1.2 Services
The...

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