Discuss The Uses And Abuses Of Strategic Planning And Suggest, With The Aid Of Examples, Other Ways To Strategise

1922 words - 8 pages

This assignment will begin by looking at some academic definitions of strategy. With an emphasis on strategic planning, it will examine the concept of pure deliberate and pure emergent strategy. The author will introduce Mintzbergs and Walters's strategic continuum and the assignment will explore some of the types of strategy that fall along this continuum with a view to ascertaining possible uses and abuses of each type. Having examined strategic planning, the author will discuss Mintzbergs other definitions of strategy and will show with the aid of examples other methods of strategizing.In his book, Strategic Planning (1979), George Steiner, considered a key figure in the origins and ...view middle of the document...

It is realized in spite of having no prior intention.In their 1985 article 'Of Strategies, Deliberate and Emergent', Mintzberg and Walters distinguish between deliberate and emergent strategies. They define the former as 'realised as intended' and the latter as 'patterns realised in the absence of intentions' (Mintzberg and Walters, 1985, p.257). These key concepts of deliberate, intended strategy and emergent, unplanned strategy lie at each end of the continuum of strategy formation. The more rational planning approach views strategic decision making as a step by step process. It implies that the strategic management process is always deliberate and realized as intended. The reality however, is that while an organisation may begin with a rational plan, the plan that evolves may end up to be quite different. The realized strategy often becomes an emergent strategy that has evolved as part of a 'pattern in a stream of actions' as opposed to a preconceived plan.With this notion of a continuum, which begins with strategies closest to the deliberate pole and ending with those most in line with emergent strategies, we will examine some different types of strategy.In the planned strategy approach a mission or objective will describe the company's business vision that will guide the company in its search for future opportunities. Guided by this, the leadership team can define measurable objectives that may include targets such as sales and market share. This plan however is of no use unless it can be applied to the environment surrounding it. The planned strategy needs to be applied to an environment that has some measure of control. This environmental scan should include an internal analysis of the company, the industry the company operates in and an external macro environment scan or a PEST analysis. Techniques such as a SWOT analysis or Porters Five Forces can provide the internal analysis and the industry analysis respectively.Armed with this information a company should match its strengths to the opportunities it has identified and address its weaknesses and threats. Profitability is often gained by developing a competitive advantage over rivals within the industry. According to Porter, competitive advantage can be based on cost or differentiation. Porter has identified three industry generic strategies from which to choose.Implementation of the strategy is key. Line managers must take full and effective charge of the strategy implementation process if it is to be successful (Mintzberg, 1994, pg 22) Implementation involves the motivation of staff to achieve objectives. The communication of the strategic plan is critical as often the people implementing the plan are not the same people who formulated. The final phase of the plan is evaluation and control. Strategic planning is different from the day to day decisions that management make. The best business strategy cannot proceed without effective management and implementation. The abuse of any of...

Other Papers Like Discuss The Uses And Abuses Of Strategic Planning And Suggest, With The Aid Of Examples, Other Ways To Strategise

The Uses and Possible Abuses of Pgd

856 words - 4 pages The Uses and Possible Abuses of PGD In this paper I will discuss what exactly pre-implantation genetic diagnosis is and multiple moral theories apply to it. The moral issues surrounding PGD are autonomy and Utilitarianism. After that I will discuss the possible problems that the use or PGD could cause in today’s society. Pre-implantation genetic diagnosis is a process in which embryos are tested to detect certain genetic characteristics

Uses and Abuses of Censorship Essay

547 words - 3 pages The uses and abuses of censorship in developed and developing countries have been under discussion for quite a long time. Although societies claim for freedom of thought and expression, which are indispensable to live peacefully, censorship is sometimes necessary, due to the fact tha its abuse may badly influence the behaviour of a society and may also result in anarchism. There are different kinds of censorship. The most common ones are

Uses and Abuses of Mobile Phone

1593 words - 7 pages another during times of sickness in the family or an emerging crisis. Here in Bangladesh there are yet other specific uses of mobile phones, like monitoring and getting in touch to know the whereabouts of one's near and dear ones during riots and road blocks, vandalism on the streets including the unprecedented traffic jams. Besides, mobile phones also come handy for parents to locate and communicate with their school-going children while they are

A Disscusion About The Uses And Abuses Of Watersheds And Their Surrounding Areas In Southern Oregon

2709 words - 11 pages square miles) in Klamath County, and is the home of the Upper Klamath Lake. There are three river systems that contribute discharge to the lake, including the Sprague, Williamson, and Wood Rivers. Upper Klamath Lake itself is very shallow, and covers a lot of land itself. It takes up over 90,000 acres, with an average depth of only 7.9 feet.Upper Klamath Lake watershed (HUC: 18010203) resides in the Klamath Basin along with eleven other cataloging

With the Help of Examples Drawn from the Surveillance Film, Outline the Ways in Which Surveillance Is Used to Deliver Crime Control and Social Welfare

714 words - 3 pages Cochrane, Commentator, The Open University, 2008a). The use of CCTV as a surveillance tool in The Open University (2008a) shows how criminal activity can be monitored and controlled when a man enters the White Rose Shopping Centre in Leeds, from which he is banned for previous deviant behaviour. CCTV is used by the security staff to visually track his movements through the centre. This information is passed onto other security staff and a police

With Reference to Examples, Discuss the Overall Effectiveness of Urban Regeneration Schemes

2112 words - 9 pages With reference to examples, discuss the overall effectiveness of urban regeneration schemes (40) Many inner cities have suffered from urban decline in the past 30 years due to many reasons. Urban decline is generally defined as when an area starts losing businesses, people lose their jobs, people move away from the area as the local economy shrinks meaning the desirability of the area as a whole also falls. In response to this urban decline

The Ethical Legitimacy and Potential Abuses of Human Cloning

5199 words - 21 pages implications, yet if nothing else worked, she'd do it! Our decisions are based more on the tug of our hearts and pocketbooks than with our minds. We are losing our moral will! The whole subject is rife with potential abuses by people on all sides of the issue. What Are the Potential Abuses of Artificial Twinning? While artificial twinning itself raises some serious ethical questions, other possible scenarios that this research can lead to are

In What Ways May Disagreement Aid the Pursuit of Knowledge in the Natural and Human Sciences?

1616 words - 7 pages response and cultural background to be a perfect indicator of development. The second perspective believes that disagreement does not aid the pursuit of knowledge. The issues within this perspective specifically deal with evidence or the lack thereof. Denial of evidence is a form of disagreement, just that this form lacks any substance. Denying evidence may show one’s personal beliefs, but it does not allow knowledge to be further uncovered. In the

Examine The Ways In Which Walker Uses The Symbolism Of Sewing In "The Color Purple" To Reflect Celie's Spiritual And Emotional Development

3252 words - 14 pages A major symbol that reoccurs throughout the novel 'The Color Purple' is the practice of sewing. This activity is one that several of the characters participate in, and for Celie it represents a way of channelling her energy and anger. It also allows her to bond with other females, creating strong relationships and giving her a sense of freedom and independence from the male dominance that has clouded a large section of her life. The quilt, an

Using Examples Discuss the Strengths and Weaknesses of Interactionist Research Methods. Part

961 words - 4 pages Using examples discuss the strengths and weaknesses of interactionist research methods. Part B One method of research used by Interactionists is known as the un-structured interview. They are less strict than an ordinary interview and are similar to that of an everyday conversation. Although it will be based around a specific subject or topic it allows the interviewee to go deeper into the question and give a more in-depth opinion

Discuss the Concept of Perceived Value and Its Importance to Consumer Behaviour and Marketing. Discuss the Theory and Then Give Practical Examples of How Customers Perceive Various Brands and How This...

1196 words - 5 pages charges more price compare to other products. At the end all the publicity about the line of Air Jordan and its limited edition are customer perceived value. In marketing, value can be defined by qualitative and quantitative measures. Qualitative value consists of individual’s emotional, mental and physical condition, different social, economic, cultural and environmental factors whereas quantitative value consists of financial numbers and numeric

Related Essays

Discuss Issues Of Equality And Diversity And Ways To Promote Inclusion With Your Learners. Review Other Points Of Referral Available To Meet The Potential Needs Of Learners

638 words - 3 pages learner uses a wheelchair, a room with easy access could be sourced. Ground floor venues with lots of space would make things easier. Sometimes a less able bodied learner will need learning support. This can be organised prior to the course. Carefully preparing your course materials with equality in mind, may involve altering font sizes and adjusting handouts to suit everyone. It may involve in some circumstances altering the language used. This

Techniques Discuss In Detail How Guterson Uses The Weather And Other Aspects Of The Natural World As A Reflection On The World Of Human Kind

1062 words - 5 pages Guterson uses many literary techniques in his novel to reflect on his views of the nature of human kind. Through his descriptions of the natural setting of the novel Guterson conveys the significance of San Piedro as a microcosm of the world of human kind, reflecting on the universal thoughts and emotions felt by all of humanity. Particularly, the descriptions of the weather establish parallels between the emotional turmoil of the characters

Discuss The School Health Programs As A Community Health Intervention Strategy. Suggest Ways Of Increasing Its Effectiveness

2002 words - 9 pages COMMUNITY HEALTH ASSIGNMENT 1 DISCUSS THE SCHOOL HEALTH PROGRAMS AS A COMMUNITY HEALTH INTERVENTION STRATEGY. SUGGEST WAYS OF INCREASING ITS EFFECTIVENESS. A Schools Health Program is an integrated set of planned, sequential, school affiliated strategies, activities and services designed to promote the optimal physical, emotional and education development of students. The program involves and is supportive of families and is determined by

Using Examples, Discuss The Ways In Which Any Of The Following Can Be Analysed Either In Ideological Terms Of The Construction Of Gender Or Race

1724 words - 7 pages Using examples, discuss the ways in which any of the following can be analysed either in ideological terms of the construction of gender or race? A) Children’s television B) The crime series C) Lifestyle D) The situation comedy E) Other The crime series genre has been noted as one of the most popular and most masculine genres on television ‘as it tends to focus on the public sphere, professional roles and the male world of work